“The complementary medicines market was valued at £147 million in 2004, showing 45% real growth since 1999. Growing consumer awareness of CAMs and a wider interest in health lifestyles has encouraged new products onto the market and stimulated growth. Herbal medicines have seen greatest growth over the last two years. With value sales of £87 million in 2004, they account for half of overall category sales and have recorded 16 ...
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Overview
Overview
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Executive Summary
Market
Market
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Market Drivers
Market Size and Trends
Market Segmentation
Distribution
Consumer
Consumer
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The Consumer
Brand/Company
Brand/Company
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The Supply Structure
New Product Development
The Consumer – Detailed Demographics
The Consumer – Assessing Attitudes and Enthusiasm
Assessing Attitudes and Enthusiasm – Detailed Demographics
The Future
Forecast
30th October 2006
The average consumer is likely to have little understanding of the difference between various herbal and homeopathic medicines’ rules and regulations, but new rules will boost consumer confidence in the complementary industry. |
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