About the market…

The youth market is becoming more and more discerning as well as more diverse and adventurous in its holiday habits. Forecasted to grow by 6% between 2000 and 2010, the 18-30 age group has more disposable income than previous generations and are becoming more confident holidaymakers. As a diverse group, they are becoming more independent in their holiday habits as well as more adventurous by travelling further afield, enjoying a wider spectrum of activities while on holiday. These changes are not only reflected by the growing proportion of youths travelling independently and booking on-line, but also within the package market. The specialist youth brands are working hard to dispel the yobbish nature of this market and offer better standards of accommodation and more activities for this increasingly discerning group.

About Mintel’s research…

Pooling together the most innovative consumer research and latest market analysis, Mintel's new report offers you all the insight and inspiration you need to understand the changing youth holiday market and design clever, creative and profitable marketing strategies. Use Mintel's research to:

Gain new insights into the market’s size, trends and segmentation

Develop the next big idea in the youth holiday market

Discover what the youth consumers consider to be the most important factors in their holidays, enabling you to tailor your business accordingly

Identify the common trends in purchasing holidays among 18-30 year olds

Pin point market potential before your competitors

Find out how to best reach key audiences with the most effective marketing communications

Measure market forecasts and learn how emerging trends will impact on the future of the market

Gather in-depth information about Mintel’s five youth holiday target groups, including key demographics and media targeting information.

Intriguing findings include…

Travel agents dominate the overseas booking process with half of 18-30 year-olds using them to book their holiday aboard in 2004.

69.3% of the 18-30s researched took two or more holidays in the last year, where a third took three or more holidays.

Only 16% of respondents agreed that they would never think of taking a package holiday, suggesting that the majority have more of an open mind towards the type of holiday taken.

The most likely of the demographic groups to be influenced by the media are the ABC1s at 31%.