Table of Contents
Introduction and Abbreviations
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- Definitions
- Consumer research
- Abbreviations
Premier Insight
Summary of Key Report Findings
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- Growth steady
- Pop and rock still tops
- What’s on?
- It’s a youth thing
- Staying within type
- Sounds and souvenirs
- Net importance
- The Live Music Forum
Market Factors
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- Macro-economic trends
- GDP, PDI and consumer expenditure
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- Figure 1: PDI and consumer expenditure, at current and constant prices, 1999-2009
- Demographic factors
- Age
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- Figure 2: Population trends, adults aged 15+, 1999-2009
- Socio-economic structure
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- Figure 3: Population trends, by socio-economic group, adults 15+, 1999-2009
- Lifestage
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- Figure 4: Structure of the UK adult population, by lifestage, 1999-2009
- Sound-carrier sales
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- Figure 5: UK non-classical trade deliveries, 1999-2003
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- Figure 6: UK classical trade deliveries, 1999-2003
- Sales by genre
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- Figure 7: UK album sales by genre, 1999-2003
- The music press
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- Figure 8: Total average net circulation per issue, for selected music and teenage entertainment magazines, in the UK, 2003
- Radio coverage
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- Figure 9: Selected UK radio audience figures for adults aged 15+, first quarter 2004
- Watching at home
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- Figure 10: Musical events watched on TV, by genre, 2001 and 2004
- Legislation
Market Size and Trends
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- Figure 11: The UK live music market at major venues, by value, 1999-2004
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Market Segmentation
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- Figure 12: Segmentation of the UK live music market at major venues, by value, 1999-2004
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- Figure 13: Segmentation of the UK live music market at major venues, by percentage value, 1999-2004
- Pop, rock and dance concerts
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- Figure 14: Attendance at music concerts held annually by NAA members, 2000-03
- Figure 15: Acts with the greatest total attendace at NAA venues, 1999-2003
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- Figure 16: Music concerts held by NAA members, by genre, 2002 and 2003
- Figure 17: Average attendance at music concerts held by NAA members, by genre, 2002 and 2003
- Top ten performers
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- Figure 18: Top ten performers by average attendance, 2002 and 2003
- Ticket prices
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- Figure 19: Top ten performers by average attendance, 2002 and 2003
- Pop, rock and dance festivals
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- Figure 20: Details of selected pop, rock and dance festivals, 2004
- Classical music
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- Figure 21: Arts council funding for selected classical music projects, 2003-06
- Jazz
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- Figure 22: Arts council funding for selected jazz music projects, 2003-06
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Advertising and Promotion
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- Promoters
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- Figure 23: Top twenty promoters, by advertising spend at rate card cost, January-December 2003
- Venues
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- Figure 24: Top twenty venues, by advertising spend at rate card cost, January-December 2003
- Festivals
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- Figure 25: Top ten festivals, by advertising spend at rate card cost, January-December 2003
The Consumer
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- Attendance
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- Figure 26: Attendance at music concerts/festivals during last three years, by type, 2000-04
- Who goes where?
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- Figure 27: Attendance at music concerts and festivals by genre, by gender, age and socio-economic groups, May 2004
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- Figure 28: Attendance at music concerts and festivals, by genre, by detailed lifestage groups and respondents’ own children, May 2004
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- Figure 29: Attendance at music concerts and festivals, by genre, working status, region and ACORN categories, May 2004
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- Figure 30: Attendance at music concerts and festivals by genre, by media usage, supermarket usage and commercial TV viewing, May 2004
- Where else they go
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- Figure 31: Attendance at music concerts and festivals by attendance at other music concerts and festivals, May 2004
- Number of events attended
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- Figure 32: Number of music concerts/festivals attended, by genre, gender, age and socio-economic groups, May 2004
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- Figure 33: Number of music concerts/festivals attended, by genre, detailed lifestage groups and respondents’ own children, May 2004
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- Figure 34: Number of music concerts/festivals attended, by genre, working status, region and ACORN categories, May 2004
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- Figure 35: Number of music concerts/festivals attended, by genre, media usage, supermarket usage and commercial TV viewing, May 2004
- Number of events attended by who goes where
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- Figure 36: Number of music concerts/festivals attended, by attendance at other music concerts/festivals, May 2004
The Consumer: Attendance at Music Concerts/Festivals – Detailed Demographics
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- Figure 37: Attendance at music concerts and festivals, by gender, age and socio-economic groups, May 2004
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- Figure 38: Attendance at music concerts and festivals, by detailed lifestage groups and respondents’ own children, May 2004
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- Figure 39: Attendance at music concerts and festivals, by working status, region and ACORN categories, May 2004
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- Figure 40: Attendance at music concerts and festivals, by media usage, supermarket usage and commercial TV viewing, May 2004
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Consumer Behaviour and Targeting Opportunities
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- Who buys what?
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- Figure 41: Items purchased and amount spent while attending most recent concert/festival, 2000-04
- Who buys what where?
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- Figure 42: Purchases at music concerts and festivals, by event attended, May 2004
- Who buys what by number of events attended?
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- Figure 43: Purchases at music concerts and festivals, by number of event attended, May 2004
- Who spends what where?
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- Figure 44: Spend at music concerts and festivals, by events attended, May 2004
- Who spends what by number of events attended?
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- Figure 45: Spend at music concerts and festivals, by number of events attended, May 2004
- Who spends what by what bought?
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- Figure 46: Spend at music concerts and festivals, by purchases, May 2004
- Who spends what on average?
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- Figure 47: Average spend at last music concert or festival attended, by gender, age and socio-economic groups, May 2004
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- Figure 48: Average spend at last music concert or festival attended, by lifestage and respondents’ own children, May 2004
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- Figure 49: Average spend at last music concert or festival attended, by working status and region, May 2004
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- Figure 50: Average spend at last music concert or festival attended, by media usage, supermarket usage and commercial TV viewing, May 2004
- Who spends what on average by event?
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- Figure 51: Average spend at last music concert/festival attended, by type of event attended, May 2004
- Who spends what on average by number of events attended?
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- Figure 52: Average spend at last music concert or festival attended, by number of events attended, May 2004
- Who spends what on average by purchases?
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- Figure 53: Average spend at last music concert or festival attended, by purchases, May 2004
- Attitudes towards music concerts/festivals
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- Figure 54: Attitudes towards music concerts and festivals, May 2004
- Attitudes towards concerts/festivals by type of event attended
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- Figure 55: Attitudes towards music concerts and festivals, by type of event attended, May 2004
- Attitudes towards concerts/festivals by items purchased
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- Figure 56: Attitudes towards music concerts and festivals, by items purchased, May 2004
- Attitudes towards concerts/festivals by amount spent
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- Figure 57: Attitudes towards music concerts and festivals, by spend, May 2004
- Attitudes towards concerts/festivals by booking method
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- Figure 58: Attitudes towards music concerts and festivals, by ticket purchasing statements, May 2004
- Consumer Targeting Opportunities
- Optimum target groups by genre
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- Figure 59: CHAID analysis of music concert and festival attendance, May 2004
- Target groups
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- Figure 60: Music concerts and festivals targeting opportunities, by gender, age and socio-economic groups, May 2004
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- Figure 61: Music concerts and festivals targeting opportunities, by detailed lifestage groups and respondents’ own children, May 2004
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- Figure 62: Music concerts and festivals targeting opportunities, by working status and region, May 2004
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- Figure 63: Music concerts and festivals targeting opportunities, by media usage, supermarket usage and commercial TV viewing, May 2004
- Type of event attended by target groups
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- Figure 64: Music concerts and festivals targeting opportunities, by events attended, May 2004
- Number of events attended by target groups
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- Figure 65: Music concerts and festivals targeting opportunities, by number of events attended, May 2004
- Items purchased and amount spent at concerts/festivals by target groups
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- Figure 66: Music concerts and festivals targeting opportunities, by purchases and spend, May 2004
The Consumer: Purchases, Spend and Attitudes – Detailed Demographics
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- Items purchased by demographic analysis
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- Figure 67: Items purchased at music concerts and festivals, by gender, age and socio-economic groups, May 2004
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- Figure 68: Purchases at music concerts and festivals, by detailed lifestage groups and respondents’ own children, May 2004
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- Figure 69: Purchases at music concerts and festivals, by working status and region, May 2004
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- Figure 70: Purchases at music concerts and festivals, by media usage, supermarket usage and commercial TV viewing, May 2004
- Amount spent by demographic analysis
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- Figure 71: Spend at music concerts and festivals, by gender, age and socio-economic groups, May 2004
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- Figure 72: Spend at music concerts and festivals, by detailed lifestage groups and respondents’ own children, May 2004
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- Figure 73: Spend at music concerts and festivals, by working status and region, May 2004
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- Figure 74: Spend at music concerts and festivals, by media usage, supermarket usage and commercial TV viewing, May 2004
- Attitudes towards concerts/festivals by demographic analysis
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- Figure 75: Attitudes towards music concerts and festivals, by gender, age and socio-economic groups, May 2004
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- Figure 76: Attitudes towards music concerts and festivals, by detailed lifestage groups and respondents’ own children, May 2004
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- Figure 77: Attitudes towards music concerts and festivals, by working status and region, May 2004
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- Figure 78: Attitudes towards music concerts and festivals, by media usage, supermarket usage and commercial TV viewing, May 2004
The Future
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- The Live Music Forum
- Classical music’s ageing audience
- Rethink of food and drink offer
- Impact of reduced record company sales on tours
- The potential audience
Forecast
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- Figure 79: Forecast of UK live music market at major venues, by sector, 2004-09
- Refreshments should be re-priced
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