Table of Contents
Introduction and Abbreviations
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- Definitions
- Consumer research
- Abbreviations
Premier Insight
Summary of Key Report Findings
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- The ski market is on the up
- Growth is driven mainly by independent holidaymakers
- The upcoming season looks rosy
- Polarisation: early versus late bookings
- Growth of low-cost capacity
- France remains top destination
- Ski specialists and Internet bookings are rising further
- The top six tour operators dominate the inclusive market
Market Factors
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- Population by lifestage and socio-economic group
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- Figure 1: Adult population, by lifestage and socio-economic group, 1999-2009
- Consumer confidence and the economy
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- Figure 2: PDI, consumer expenditure and savings ratio at 1999 prices, 1999-2009
- Trends in the total holiday market
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- Figure 3: Overseas holidays and expenditure, at current and constant values, 1999-2005
- The impact of low-cost airlines
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- Figure 4: Scheduled passenger uplift of main low-cost airlines, 1999-2003
- Winter sports participation
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- Figure 5: Play/take part in winter sports regularly or occasionally, 2001-04
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- Figure 6: Skiing holiday taken for last or last-but-one holiday, 2001-04
- Global warming
- Sustainability
- Expansion in the artificial market
Market Size and Trends
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- Figure 7: Market size, by volume and value, 1999/2000-2004/05
- Independent versus tour operator
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- Figure 8: Market size, by independent vs inclusive tours, 1999/2000-2004/05
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Market Segmentation
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- Figure 9: Inclusive tour ski destinations visited, 2001/02-2003/04
- Domestic skiing
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- Figure 10: Scottish skier days, 1998/99-2003/04
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Distribution
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- Figure 11: How last holiday abroad was booked, 1999-2003
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- Figure 12: Method used to book last holiday abroad, 2003
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- Figure 13: Number of Web hits, January 2002 and January 2003
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The Supply Structure
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- Figure 14: Tour operator market share, 1999/2000-2002/03
- Figure 15: Tour operator market share, 2003/04
- TUI UK
- Crystal Holidays
- Thomson Ski
- Simply Ski
- Inghams Travel
- First Choice Ski
- Neilson
- Panorama
- Ski Club of Great Britain
- Specialist ski travel agents
- Aviation supply – growth of low-cost capacity
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- Figure 16: Passenger flight arrivals into ski short-haul airports, 1997/98-2003/04
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The Consumer
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- Snowsports holidays taken
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- Figure 17: Snowsports holidays, June 2004
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- Figure 18: Snowsports holidays, by gender, age and socio-economic group, June 2004
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- Figure 19: Snowsports holidays, by region and ACORN categories, June 2004
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- Figure 20: Snowsports holidays, by detailed lifestage groups, June 2004
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- Figure 21: Snowsports holidays, by media usage, supermarket usage and commercial TV viewing, June 2004
Consumer Behaviour and Targeting Opportunities
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- Attitudes towards snowsports holidays
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- Figure 22: Attitudes towards snowsports holidays, June 2004
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- Figure 23: Other attitudes towards snowsports holidays, June 2004
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- Figure 24: Snowsports holidaymakers, by attitudinal statements, June 2004
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- Figure 25: Snowsports holidaymakers, by other attitudinal statements, June 2004
- Agreement to positive and negative statements
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- Figure 26: Agreement to three or more positive or negative statements about snowsports holidays, by gender, age and socio-economic group, June 2004
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- Figure 27: Agreement to three or more positive or negative statements about snowsports holidays, by region and ACORN categories, June 2004
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- Figure 28: Agreement to three or more positive or negative statements about snowsports holidays, by detailed lifestage groups, June 2004
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- Figure 29: Agreement to three or more positive or negative statements about snowsports holidays, by media usage, supermarket usage and commercial TV viewing, June 2004
- Snowsports target groups
- Snow-tastic (13% of sample or 6.3 million adults)
- Potential Skiers (13% of sample or 6.3 million adults)
- Snow Snubbers (50% of sample or 24.4 million adults)
- Fearfuls (24% of sample or 11.7 million adults)
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- Figure 30: Snowsports holidays target groups, by gender, age and socio-economic group, June 2004
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- Figure 31: Snowsports holidays target groups, by region and ACORN categories, June 2004
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- Figure 32: Snowsports holidays target groups, by detailed lifestage groups, June 2004
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- Figure 33: Snowsports holidays target groups, by media usage, supermarket usage and commercial TV viewing June 2004
- Agreement to statements about snowsports holidays by target groups
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- Figure 34: Target group agreement to statements about snowsports holidays, June 2004
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- Figure 35: Agreement to positive statements about snowsports holidays, by snowsports target groups, June 2004
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- Figure 36: Agreement to negative statements about snowsports holidays, by snowsports target groups, June 2004
- Optimum Target Groups
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- Figure 37: Target groups for ski holidays, September 2004
The Consumer: Attitudes Towards Snowsports Holidays – Detailed Demographics
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- Figure 38: Top attitudes towards snowsports holidays, by gender, age and socio-economic group, June 2004
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- Figure 39: Top attitudes towards snowsports holidays, by region and ACORN categories, June 2004
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- Figure 40: Top attitudes towards snowsports holidays, by detailed lifestage groups, June 2004
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- Figure 41: Top attitudes towards snowsports holidays, by media usage, supermarket usage and commercial TV viewing, June 2004
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The Future
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- Continued growth but not a blizzard
- New destinations and popular old ones
- Global warming
- Independent holidays will slow
Forecast
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- Figure 42: Forecast of the snowsport holidays market, by value, 2004/05-2009/10
- Figure 43: Forecast of the snowsport holidays market, by volume and average price, 2004/05-2009/10
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