Table of Contents
Introduction and Abbreviations
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- Definition
- Consumer research
- Socio-economic group
- Lifestage and Special Groups
- ACORN
- Advertising data
- Abbreviations
Premier Insight
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- A trusted brand is the key factor
- Keeping the (format) options open
- Defining causes and cures
Executive Summary
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- Incidence of gastro-intestinal ailments rising
- Demographic, economic and lifestyle trends helping the market
- Product innovation, promotion, licence switches, drive growth
- Indigestion/heartburn remedies dominant sector
- Reckitt Benckiser leads market
- Jump in promotional spend boosts market
- Pharmacies main channel but grocery multiples gain ground
- Usage of gastro-intestinal remedies appears stable
- Trust and efficacy key but recommendation important too
- Demographic and lifestyle trends, deregulation all set to boost market
Market Drivers
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- Incidence of gastro-intestinal problems
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- Figure 1: Incidence of indigestion and diarrhoea in the preceding 12 months, 1999-2004
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- Figure 2: Incidence of indigestion and diarrhoea in the preceding 12 months, by demographic sub-group, 2004
- An ageing population
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- Figure 3: Trends and projections in UK population, by age group, 1999-2008
- Economic factors
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- Figure 4: PDI and consumer expenditure, at constant 1999 prices, 1999-2008
- Lifestyle factors
- The role of anxiety and stress
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- Figure 5: UK Workforce in employment by gender, 1999-2008
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- Figure 6: Agreement with statement ‘It is becoming harder to balance the demands of work with the demands of family life’ – among working adults, by gender, socio-economic group and lifestage, 2003
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- Figure 7: Most important causes of anxiety, 2003
- Eating out
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- Figure 8: Frequency of eating out, 2001 and 2003
- Long-haul travel
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- Figure 9: The overseas holiday market, 1999-2004
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- Figure 10: Outbound holiday visits by area visited, 1999-2003
Market Size and Trends
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- Sharp rise in 2003
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- Figure 11: UK retail sales of gastro intestinal remedies, 1999-2004
- Some sector overlap
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- Figure 12: UK OTC gastro-intestinal remedies market, by sector, 1999-2003
Market Segmentation
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- Figure 13: UK OTC gastro-intestinal remedies market, by sector, 1999-2003
- Indigestion and heartburn remedies
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- Figure 14: UK retail sales of indigestion/heartburn remedies, 1999-2004
- Laxatives
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- Figure 15: UK retail sales of laxatives, 1999-2004
- Anti-diarrhoeals
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- Figure 16: UK retail sales of anti-diarrhoeals, 1999-2004
- Stomach upset remedies
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- Figure 17: UK retail sales of stomach upset remedies, 1999-2004
- IBS remedies
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- Figure 18: UK retail sales of IBS remedies, 1999-2004
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The Supply Structure
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- Figure 19: Brand map for the gastro-intestinal remedies market, 2004
- Indigestion/heartburn remedies
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- Figure 20: Manufacturer shares in indigestion/heartburn remedies, 2004
- Figure 21: Manufacturer/brand shares in indigestion/heartburn remedies, 2002 and 2004
- Laxatives
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- Figure 22: Manufacturer shares in laxatives, 2004
- Figure 23: Manufacturer/brand shares in laxatives, 2002 and 2004
- Anti-diarrhoeals
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- Figure 24: Manufacturer shares in anti-diarrhoeals, 2004
- Figure 25: Manufacturer/brand shares in anti-diarrhoeals, 2002 and 2004
- Stomach upset remedies
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- Figure 26: Manufacturer shares in stomach upset remedies, 2004
- Figure 27: Manufacturer/brand shares in stomach upset remedies, 2002 and 2004
- IBS remedies
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- Figure 28: Manufacturer shares in IBS remedies, 2004
- Figure 29: Manufacturer/brand shares in IBS remedies, 2002 and 2004
- Companies and brands
- Aventis Pharma UK
- Bayer plc
- Boehringer Ingelheim UK
- Forest Laboratories UK Ltd
- GlaxoSmithKline plc
- Johnson & Johnson.MSD
- Novartis Consumer Health UK Ltd
- Pfizer Ltd
- Reckitt Benckiser plc
- Roche Consumer Health
- SSL International plc
- Thornton & Ross Ltd
- Other companies
- New Product Briefs
- November 2004
- Johnson & Johnson
- AAH Pharmaceuticals
- October 2004
- Roche Consumer Health
- September 2004
- Dexcel-Pharma
- Reckitt Benckiser
- Johnson & Johnson
- UniChem
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Advertising and Promotion
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- Above-the-line promotion
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- Figure 30: Main monitored media advertising expenditure on gastro-intestinal remedies, 1999-2004*
- Advertising for indigestion remedies by manufacturer
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- Figure 31: Main monitored media advertising expenditure on indigestion remedies, by major manufacturers and brands, 2003
- Advertising for laxatives by manufacturer
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- Figure 32: Main monitored media advertising expenditure on laxatives, by major manufacturers and brands, 2003
- Below-the-line promotion
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- Figure 33: Examples of recent below-the-line promotions for gastro-intestinal remedies, September-November 2004
Distribution
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- Pharmacies still the dominant channel
- Grocers gaining share slowly but steadily
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- Figure 34: Retail sales of OTC gastro-intestinal remedies by type of outlet, 2001 and 2003
- Certain products more suited to grocery channel
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- Figure 35: Estimated retail sales of gastro-intestinal remedies by product sector and type of outlet, 2004
- Figure 36: Estimated retail sales of gastro-intestinal remedies by product sector and type of outlet, 2004
The Consumer
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- Usage of gastro-intestinal remedies
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- Figure 37: Usage of gastro-intestinal remedies in the past 12 months, 2002 and 2003
- Remedy overview
- Heartburn/stomach remedies
- Diarrhoea remedies
- Laxatives and salts
- Influencing factors when buying GI remedies
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- Figure 38: Attitudes toward gastro-intestinal remedies, 2004
- It’s all about trust
- Efficacy and experience
- Highly recommended
- In-store help
- Particular about price
- High level of non-usage
- Detailed demographics
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- Figure 39: Demographic characteristics of users of gastro-intestinal remedies in the past 12 months, by gender, age, socio-economic group and region, 2004
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- Figure 40: Demographic characteristics of users of gastro-intestinal remedies in the past 12 months, by presence of children, marital status, working status, household size, lifestage and Mintel's Special Groups, 2004
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- Figure 41: Attitudes toward gastro-intestinal remedies, by gender, age, region and marital status, 2004
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- Figure 42: Attitudes toward gastro-intestinal remedies, by socio-economic status, working status and ACORN categories, 2004
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- Figure 43: Attitudes toward gastro-intestinal remedies, by presence of children, household size, lifestage and Mintel’s Special Groups, 2004
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- Figure 44: Attitudes toward gastro-intestinal remedies, by media usage, TV viewing and supermarket usage, 2004
The Consumer – Attitudes and Enthusiasm
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- Formats preferred
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- Figure 45: Gastro-intestinal remedy formats preferred, June 2004
- Chewy or liquid?
- Pre-empting an ailment
- Format not frequency
- Wish you were here…
- Impact of attitudes on purchasing habits
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- Figure 46: Gastro-intestinal remedy formats preferred, by attitudes toward GI remedies, June 2004
- Liquid authority
- Strong loyalty base
- Consumer typology groups
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- Figure 47: Consumer typologies, gastro-intestinal remedies, June 2004
- The Recommendation Takers (35% of sample)
- The Brand Driven (19% of sample)
- Remedy Loyalists (14% of sample)
- Non-remedies Users (33% of sample)
- Assessing buying behaviour of consumer typologies
- The medicine cabinet
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- Figure 48: Consumer typologies, gastro-intestinal remedies, by medicines kept in the home, June 2004
- Loyalty and nurturing – key factors for stocking
- Even low-users stock against diarrhoea
- Targeting for home repertoire
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- Figure 49: Consumer typologies, gastro-intestinal remedies, by medicines kept in the home, June 2004
- Finding a link to the non-remedies
- Assessing enthusiasm
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- Figure 50: Repertoire of number of remedies kept at home, 2004
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- Figure 51: Number of remedies kept at home, by what types usually bought, 2004
- Updating the stocks
- Liquid inexperience
- GI typology groups and general well-being
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- Figure 52: Consumer typologies, gastro-intestinal remedies, by attitudes toward health and well-being, 2004
- Health conscious Recommendation Takers
- Buying into brands
- Health and routine
- Detailed demographics
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- Figure 53: Gastro-intestinal remedy formats preferred, by gender, age and region, 2004
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- Figure 54: Gastro-intestinal remedy formats preferred, by socio-economic status, working status and ACORN categories, 2004
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- Figure 55: Gastro-intestinal remedy formats preferred, by presence of children, household size, lifestage and Mintel’s Special Groups, 2004
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- Figure 56: Gastro-intestinal remedy formats preferred, by media usage, TV viewing and supermarket usage, 2004
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- Figure 57: Consumer typologies, gastro-intestinal remedies, by gender, age and socio-economic status, 2004
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- Figure 58: Consumer typologies, gastro-intestinal remedies, by lifestage, presence of children and Mintel's Special Groups, 2004
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- Figure 59: Consumer typologies, gastro-intestinal remedies, by marital status, working status, region and ACORN categories, 2004
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- Figure 60: Consumer typologies, gastro-intestinal remedies, by media usage, TV viewing and supermarket usage, 2004
The Future
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- A stable mature base of demand
- Demographic trends will continue to aid market growth
- Lifestyle trends also positive for market
- Further deregulation can only be good
- Market will remain advertising-led
- Difficult environment for new brands but it can be done
- Trend to self-medication will lead to further consolidation
- Too many brands…
Forecast
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- Growth across categories
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- Figure 61: Forecast of the UK gastro-intestinal market, at current and constant prices, 2004-09
- Indigestion/heartburn remedies
- Laxatives
- Anti-diarrhoels
- Stomach-upset remedies
- IBS products
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- Figure 62: Projected index growth for gastro-intestinal products, at 2004 prices, 2004-09
- Deregulation and re-education
- Factors incorporated in the forecast
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