Table of Contents
Introduction And Abbreviations
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- Introduction
- Other Relevant Reports
- Definition
- U.S. airline market
- Major airlines market
- Discount airlines market
- Abbreviations & Terms
- Abbreviations
- Terms
Executive Summary
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- The economy takes a toll, major airlines hit first and longest
- Consumers’ approach to air travel is changing
- Fuel and labor weigh down major airline infrastructure
- Drawing new sales from international routes
- Competitors face similar challenges
- Restricted advertising budgets when majors need it most
- Consumer dynamics of air travel
- Outlook for major airlines
Market Drivers
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- The role of the economy and consumer flights
- GDP and Corporate Profit
- The business traveller redefined
- Bankruptcy
- Ongoing impact of Low-cost Carriers
- Consumer safety concerns
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- Figure 2: Safety rating flying domestic airlines and major airlines, November 2004
- Consumer travel mix changing
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- Figure 3: Attitudes towards air travel, August 2003
- Modes of consumer travel
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- Figure 4: Mode of travel, last domestic trip, 2001-03
- More Travellers Taking Shorter Trips
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- Figure 5: Total U.S. retail sales of online travel, at current and constant prices, 1998-2003**
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- Graph 1: Total U.S. retail sales of online travel, at current prices, 1998-2003**
- Consumer demand for international travel to benefit major carriers
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- Figure 6: U.S. airlines’ international scheduled service, by numbers of passengers enplaned, 2000-03
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- Figure 7: U.S. airlines’ international scheduled service, by number of aircraft departures, 2000-03
- Infrastructure
- Fuel prices
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- Figure 8: Crude oil prices*, 2001-04
- Graph 2: Crude oil prices, 2001-04
- Employment
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- Figure 9: U.S. airlines full-time employees, 2000-03
Market Size & Trends
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- Figure 10: Total U.S. operating revenues of major domestic airlines, at current and constant prices, 1999-2004**
- Graph 3: Total U.S. operating revenues of major domestic airlines, at current and constant prices, 1999-2004
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Market Segmentation
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- Introduction
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- Figure 11: Operating revenue for major domestic airlines, segmented by domestic and international revenue, 2002 and 2004
- Domestic revenue
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- Figure 12: Total U.S. operating revenue of major domestic airlines, for domestic flights, at current and constant prices, 1999-2004
- International revenue
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- Figure 13: Total U.S. operating revenue of major domestic airlines, for international flights, at current and constant prices, 1999-2004
Supply Structure
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- OVERVIEW
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- Figure 14: Total gains, losses, and received federal aid, by airline in the U.S., 2001 and 2003
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- Figure 15: Total operating revenue, by major airline in the U.S., 2002 and 2004*
- COMPANIES AND BRANDS
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- Figure 16: Hubs and fleet sizes of the major U.S. airlines, December 2004
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- Figure 17: Overall respondent familiarity with the major airlines, November 2004
- American Airlines
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- Figure 18: Respondent perception of American Airlines, November 2004
- Delta Airlines
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- Figure 19: Respondent perception of Delta Airlines, November 2004
- United Airlines
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- Figure 20: Respondent perception of United Airlines, November 2004
- Northwest Airlines
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- Figure 21: Respondent perception of Northwest Airlines, November 2004
- Continental Airlines
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- Figure 22: Respondent perception of Continental Airlines, November 2004
- US Airways
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- Figure 23: Respondent perception of US Airways, November 2004
Advertising & Promotion
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- Major carriers ad budgets slip
- American Airlines
- Continental Airlines
- Delta Airlines
- Northwest Airlines
- United Airlines
- US Airways
- Promotional alliances
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- Figure 24: Major alliances and major U.S. airlines, December 2004
ONLINE vs OFFLINE RESERVATIONS
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- Overview
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- Figure 25: Method of major airline reservations, personal and business flights, November 2004
- Reasons for using online and offline services
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- Figure 26: Reasons why U.S. business travelers who purchase airline tickets online also use offline services, 2004
- Reasons for going online
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- Figure 27: Reasons why U.S. business travelers purchase airline tickets online, 2004
The Consumer
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- Introduction
- Consumers and domestic air travel
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- Figure 28: Number of round-trip flights taken in the past year, by all travelers and major airline travelers, November 2004
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- Figure 29: Domestic travel, January-September 2003
- Type of airline flown on last flight
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- Figure 30: Type of airline flown in last domestic flight, May 2003-April 2004
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- Figure 31: Type of airline flown, by race/ethnicity, May 2003-April 2004
- Reasons for most recent domestic trip
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- Figure 32: Reasons for travel, May 2003-April 2004
- Overall experience of air travelling consumer
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- Figure 33: Overall experience flying domestic airlines, by all flyers and major airline travelers, November 2004
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- Figure 34: Rating level of comfort when flying domestic airlines, by all flyers and major airline travelers, November 2004
- The fare-conscious consumer
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- Figure 35: Frequency of changing flight plans to obtain best-priced ticket, November 2004
- Combining business and personal travel
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- Figure 36: How often combine personal and business travel, by all flyers and major airline travelers, November 2004
- Business air travel in the U.S.
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- Figure 37: Domestic business travel, January-September 2003
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- Figure 38: Domestic business travel, by gender, January-September 2003
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- Figure 39: Domestic business travel, by age, January-September 2003
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- Figure 40: Domestic business travel, by household income, January-September 2003
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- Figure 41: Domestic business travel, by race/ethnicity, January-September 2003
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- Figure 42: Domestic business travel, by region, January-September 2003
- Booking business travel
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- Figure 43: Method of and party responsible for making business flight reservations, November 2004
- Vacation and personal air travel in the U.S.
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- Figure 44: Domestic vacation/personal travel, January-September 2003
- Booking personal travel
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- Figure 45: Method of and party responsible for making personal flight reservations, November, 2004
- Consumers and the foreign travel market
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- Figure 46: Frequency of foreign travel, January-September 2003
- International business matters
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- Figure 47: Frequency of foreign business travel, January-September 2003
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- Figure 48: Frequency of foreign business travel, by age, January-September 2003
- Reasons for last foreign trip
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- Figure 49: Reasons for foreign flights, May 2003-April 2004
- Consumer enrolment in frequent flyer programs
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- Figure 50: Frequent flyer enrollment, May 2003-April 2004
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- Figure 51: Frequent flyer enrollment, by household income, May 2003-April 2004
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- Graph 4: Frequent flyer enrollment, by household income, May 2003-April 2004
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- Figure 52: Frequent flyer enrollment, by household income, May 2003-April 2004
- Major and discount program participation
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- Figure 53: Frequent flyer programs, May 2003-April 2004
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- Figure 54: Frequent flyer programs, by age, May 2003-April 2004
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- Figure 55: Frequent flyer programs, by household income, May 2003-April 2004
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- Figure 56: Frequent flyer programs, by region, May 2003-April 2004
- Summary
Future & Forecast
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- FUTURE TRENDS
- The economy
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- Figure 57: Total proejcted U.S. GDP and corporate profit, 2002 and 2012*
- Discount competition
- Emphasis on international
- The changing nature of consumer demands and expectations
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- Figure 58: Enhanced features sought by business travelers for online booking, 2004
- MARKET FORECAST
- Overview
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- Figure 59: Forecast of total U.S. operating revenues of major domestic airlines, at current and constant prices, 2004-09
- Graph 5: Forecast of total U.S. operating revenues of major domestic airlines, at current and constant prices, 2004-2009
- Forecast factors
Appendix: Print Advertisements
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- Overview
- Direct Mail
- Direct Mail—Business-to-Business
- Print Advertising
- Varied Limited Time One Way Discount Fares from Northwest Airlines
- Announcement of Enhanced Service Offering from American Airlines
- Limited Time 2-For-1 from United Airlines
- Announcement of Enhanced Service Offering from Delta Airlines
- Announcement of Enhanced Service Offering from Continental Airlines
- Varied Limited Time Online One-Way Discounted Fares from US Airways
Appendix: Trade Associations
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