Table of Contents
Introduction and Abbreviations
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- Introduction
- Other relevant reports
- Definition
- Abbreviations & Terms
- Abbreviations
- Terms
Executive Summary
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- Disappearing middle ground
- Importance of diversity recognized
- Ethnic consumers
- Men
- Teens and tweens
- Conditioners fare better than shampoo
- The Big Four
- Drug stores fighting back
- The shampoo and conditioner consumer
- Age influences use of products
- Mass merchandisers top list of places where products are most often bought
- More choice is not necessarily a good thing
- Four out of ten shampoo buyers have switched products recently
- The future
Market Drivers
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- Growing population segments
- Men’s personal care market
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- Figure 1: U.S. male population projections, by age, 2005-2010
- Minority hair care
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- Figure 2: American households, by race/ethnicity, 2000-2005
- Teens and tweens
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- Figure 3: Mean number of times shampoo and conditioner used in 7 days, by age group, May 2003-April 2004
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- Figure 4: American population projections, by age, 2000-2010
- Growth in organic & natural products
- Color-specific products
- Competition for salon sales
- Big hair trends
Market Size & Trends
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- Figure 5: Total U.S. sales of shampoo and conditioner, at current and constant prices, 1999-2004
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- Figure 6: Graph: Trends in sales of shampoo and conditioner, at current and constant prices, 1999-2004
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Market Segmentation
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- Overview
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- Figure 7: Sales of shampoo and conditioner, by type, 2002 and 2004
- Shampoo
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- Figure 8: Sales of shampoo, at current and constant prices, 1999-2004
- Conditioner
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- Figure 9: Sales of conditioner, at current and constant prices, 1999-2004
Supply Structure
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- COMPANIES AND BRANDS
- FDM sales by manufacturer
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- Figure 10: FDM sales of shampoo and conditioner, by manufacturer, 2003 and 2004
- Figure 11: Graph: FDM sales of shampoo and conditioner, by manufacturer, 2004
- FDM sales by manufacturer and brand
- Shampoo
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- Figure 12: FDM sales of shampoo, by manufacturer and brand, 2003 and 2004
- Conditioner
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- Figure 13: FDM sales of conditioner, by manufacturer and brand, 2003 and 2004
- Major manufacturers and brands
- Procter & Gamble (P&G)
- Unilever (Helene Curtis)
- Alberto-Culver
- L'Oréal
- Johnson & Johnson (J&J)
Advertising & Promotion
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- Introduction
- Manufacturers and brands
- Procter & Gamble (P&G)
- Pantene
- Herbal Essences
- Head & Shoulders
- Unilever (Helene Curtis)
- Suave
- Dove
- ThermaSilk
- Alberto-Culver
- L'Oréal
Retail Distribution
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- Overview
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- Figure 14: sales of shampoo and conditioner, by channel, 2002 and 2004
- Figure 15: Graph: Sales of shampoo and conditioner, by channel, 2004
- Supermarkets
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- Figure 16: Supermarket sales of shampoo and conditioner, at current and constant prices, 1999-2004
- Supermarket operating data
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- Figure 17: Top supermarket operating statistics, latest fiscal year-end
- Figure 18: Percentage change from latest fiscal year-end versus year prior
- Drug stores
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- Figure 19: Drug store sales of shampoo and conditioner, at current and constant prices, 1999-2004
- Drug store operating data
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- Figure 20: Top drug store operating statistics, latest fiscal year-end
- Figure 21: Percentage change from latest fiscal year-end versus year prior
- Mass merchandisers and warehouse clubs
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- Figure 22: Mass merchandiser and club store sales of shampoo and conditioner, at current and constant prices, 1999-2004
- Mass merchandiser operating data
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- Figure 23: Top mass merchandiser operating statistics, latest fiscal year-end
- Figure 24: Percentage change from latest fiscal year-end versus year prior
The Consumer
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- Introduction
- Adult shampoo and conditioner use
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- Figure 25: Use shampoo and/or conditioner, May 2003-April 2004
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- Figure 26: Use of shampoo and/or conditioner, by gender, May 2003-April 2004
- Women’s use of shampoo and conditioner
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- Figure 27: Use shampoo and/or conditioner, women, by age, May 2003-April 2004
- Type of shampoo used
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- Figure 28: Types of shampoo used, women, May 2003-April 2004
- Frequency of using shampoo
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- Figure 29: Number of times shampoo used, women, May 2003-April 2004
- Types of conditioner used
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- Figure 30: Types of conditioner used, women, May 2003-April 2004
- Frequency of using conditioner
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- Figure 31: Number of times conditioner used, women, May 2003-April 2004
- Men’s use of shampoo and conditioner
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- Figure 32: Use shampoo and/or conditioner, men, by age, May 2003-April 2004
- Type of shampoo used
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- Figure 33: Types of shampoo used, men, May 2003-April 2004
- Frequency of using shampoo
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- Figure 34: Number of times shampoo used, men, May 2003-April 2004
- Types of conditioner used
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- Figure 35: Types of conditioner used, men, May 2003-April 2004
- Frequency of using conditioner
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- Figure 36: Number of times conditioner used, men, May 2003-April 2004
- Where shampoo and conditioner are purchased
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- Figure 37: Where shampoo and/or conditioner is most often purchased, January 2005
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- Figure 38: Where shampoo and/or conditioner is most often purchased, by gender, January 2005
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- Figure 39: Where shampoo and/or conditioner is most often purchased, by age, January 2005
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- Figure 40: Where shampoo and/or conditioner is most often purchased, by household income, January 2005
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- Figure 41: Where shampoo and/or conditioner is most often purchased, by region, January 2005
- Opinions concerning shampoos and conditioners
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- Figure 42: Opinions concerning shampoo and conditioner, agree summary, January 2005
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- Figure 43: Opinions concerning shampoo and conditioner, agree summary, by gender, January 2005
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- Figure 44: Opinions concerning shampoo and conditioner, agree summary, by age, January 2005
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- Figure 45: Opinions concerning shampoo and conditioner, agree summary, by household income, November 2000
- Incidence of switching brands in past 6 months
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- Figure 46: Incidence of switching brands in last 6 months, January 2005
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- Figure 47: Incidence of switching brands in last 6 months, by gender, January 2005
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- Figure 48: Incidence of switching brands in last 6 months, by age, January 2005
- Reasons for switching brands
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- Figure 49: Reasons for switching brands, January 2005
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- Figure 50: Graph: Reasons for switching shampoo or conditioner brands, January 2005
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- Figure 51: Reasons for switching brands, by gender, January 2005
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- Figure 52: Reasons for switching brands, by age, January 2005
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- Figure 53: Reasons for switching brands, by household income, January 2005
- Teens’ use of shampoo and conditioner
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- Figure 54: Teens’ use of shampoo and/or conditioner, May 2003-April 2004
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- Figure 55: Teens use of shampoo and/or conditioner, by gender, May 2003-April 2004
- Kids’ shampoo and conditioner use
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- Figure 56: Kids’ use of shampoo and/or conditioner, May 2003-April 2004
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- Figure 57: Kids’ use of shampoo and/or conditioner, by gender, May 2003-April 2004
- Summary
Future & Forecast
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- FUTURE TRENDS
- Continued introduction of products for men
- Minority population growth
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- Figure 58: American households, by race/ethnicity, 2005-2010
- More celebrity stylist brands
- Fortification continues
- MARKET FORECAST
- Overview
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- Figure 59: Forecast of total U.S. sales of shampoo and conditioner, at current and constant prices, 2004-2009
- Figure 60: Graph: Forecast trends in sales of shampoo and conditioner, at current and constant prices, 2004-2009
- Shampoo
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- Figure 61: Forecast of U.S. sales of shampoo, at current and constant prices, 2004-2009
- Conditioner
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- Figure 62: Forecast of U.S. sales of conditioner, at current and constant prices, 2004-2009
- Forecast factors
- Product innovation
- Marketing and promotion
- Lifestyle
Appendix: Trade Associations
Appendix: New Product Developments
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- CATEGORY REVIEW—SHAMPOO & CONDITIONER
- Introduction
- New product launch activity
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- Figure 63: U.S. new product introductions, by subcategory, 2001-2004
- Product trends
- Vitamin & mineral fortified
- Anti-dandruff
- Color treated hair
- Dry & damaged hair
- Shine enhancement
- Targeting
- Women
- Men
- Teens/Tweens
- Kids
- Fragrances
- Product launches by company/brand
- Forecast/Predictions
- NEW PRODUCT BRIEFS
- GrowUp: GrowUp Shampoo and Conditioner
- John Frieda: Radiant Red Color Last Conditioner
- Five Star Fragrance: Michael Jordan Thickening Shampoo and Conditioner
- Johnson & Johnson Consumer Products: Johnson’s Buddies Shampoo and Conditioner
- L’Oreal USA: L’Oreal Vive Smooth Intense for Women of Color Shampoo and Conditioner
- Unilever: Suave Kids 2-in-1 Shampoo Hair Smoothers
- Charles Worthington London: Results Stay Smooth Smooth All-Over Shampoo and Conditioner
- Procter & Gamble: Pantene Pro-V Brunette Expressions Shampoo and Conditioner
- Woody’s Quality Grooming: Woody’s Quality Grooming Daily Shampoo
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