Table of Contents
Introduction and Abbreviations
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- Introduction
- Other relevant reports
- Definition
- Abbreviations & terms
- Abbreviations
- Terms
Executive Summary
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- Carbonated drinks have $37 billion in sales
- Manufacturers using different strategies for growth
- Health concerns influencing soda consumption and choice
- Manufacturers focus on “diet” segment
- Teens are avid consumers of carbonated drinks
- Mid-calories have yet to find a market
- Increased advertising support for diet brands
- Supermarkets are main retail source for carbonated drinks
- Women seem more concerned about some aspects of soda consumption than men
- The future will bring more interesting flavors of carbonated drinks
- The future to bring modest category growth
Market Drivers
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- Competition from other drinks
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- Figure 1: Number of beverage proudcts released, by type, 1999-2004
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- Figure 2: Whether use listed type of beverage, May 2003-April 2004
- Consumer shift towards health and wellness
- Trend towards wellness
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- Figure 3: Reasons to reduce the consumption of carbonated beverages compared to a year ago, December 2004
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- Figure 4: Per capita consumption of carbonated beverages and water, 1999-2003
- Figure 5: FDM sales of bottled water, by manufacturer and brand, 2002 & 2004
- Obesity concerns
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- Figure 6: Prevalence of obesity among adults aged 20 years and over
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- Figure 7: Prevalence of obesity among childern aged 6-19
- Teens and young adults
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- Figure 8: Types of soft drinks consumed by teens, May 2003-April 2004
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- Figure 9: Projections of the U.S. population by age, 2000, 2005 and 2010
- New product developments
- Flavor extensions
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- Figure 10: Number of new carbonated drink products released, 1999-2004
- Limited editions and tie-ins
Market Size and Trends
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- Figure 11: Total U.S. retail sales of carbonated drinks, at current and constant prices, 1999-2004
- Product innovation to reinvigorate sales
- Growth in private labels supporting market size
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- Figure 12: FDM Sales of carbonated beverages of beveraged companies and private labels, 2002-2004
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Market Segmentation
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- Overview
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- Figure 13: FDM sales of carbonated drinks, segmented by product type, 2002 & 2004
- Regular soft drinks
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- Figure 14: FDM sales of regular soft drinks, 1999-2004
- Diet/low/mid-calorie soft drinks
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- Figure 15: FDM sales of diet/low-calorie soft drinks, 1999-2004
- Seltzer, tonic and club soda
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- Figure 16: FDM sales of seltzer, tonic and club soda, 1999-2004
Supply Structure
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- FDM sales by manufacturer
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- Figure 17: FDM sales of carbonated drinks, by manufacturer, 2002 & 2004
- FDM brand sales by segment
- Regular soft drinks
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- Figure 18: FDM brand sales of regular soft drinks, 2002 & 2004
- Diet/low-calorie soft drinks
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- Figure 19: FDM brand sales of diet/low-calorie carbonated beverages, 2002 & 2004
- Seltzer, tonic and club soda
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- Figure 20: FDM brand sales of seltzer, tonic and club soda, 2002 & 2004
- Major companies and brands
- Coca-Cola
- PepsiCo, Inc.
- Cadbury Schweppes
Advertising and Promotion
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- Introduction
- Coca-Cola
- PepsiCo, Inc.
- Cadbury Schweppes
Retail Distribution
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- Introduction
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- Figure 21: U.S. retail sales of carbonated beverages, by channel, 2002 & 2004
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- Figure 22: U.S. FDM Sales of carbonated drinks, at current and constant prices, 1999-2004
- Supermarkets
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- Figure 24: U.S. supermarket sales of carbonated beverages, at current and constant prices, 1999-2004
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- Figure 25: Five leading U.S. supermarket chains, 2003
- Mass merchandisers
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- Figure 26: U.S. mass merchandiser sales of carbonated beverages, at current and constant prices, 1999-2004
- Drug stores
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- Figure 27: U.S. drug stores sales of carbonated beverages, at current and constant prices, 1999-2004
- Convenience stores
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- Figure 28: U.S. convenience store sales of carbonated beverages, at current and constant prices, 1999-2004
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- Figure 29: U.S. convenience store sales breakdown of carbonated and non-carbonated beverages, by category, 1999-2003
The Consumer
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- Introduction
- Adult consumption of carbonated drinks, by type
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- Figure 30: Types of soft drinks consumed, May 2003-April 2004
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- Figure 31: Types of soft drinks consumed, by gender, May 2003-April 2004
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- Figure 32: Types of soft drinks consumed, by age, May 2003-April 2004
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- Figure 33: Types of soft drinks consumed, by race/ethnicity, May 2003-April 2004
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- Figure 34: Types of soft drinks consumed, by presence of children, May 2003-April 2004
- Amount of carbonated drink consumed weekly
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- Figure 35: Quantity of soft drinks consumed in last 7 days, by type of soft drink, May 2003-April 2004
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- Figure 36: Quantity of soft drinks consumed in last 7 days, by type of soft drink, by age, May 2003-April 2004
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- Figure 37: Quantity of soft drinks consumed in last 7 days, by type of soft drink, by race/ethnicity, May 2003-April 2004
- Brands of carbonated beverages consumed
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- Figure 38: Brands of regular soft drinks consumed, May 2003-April 2004
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- Figure 39: Brands of diet soft drinks consumed, May 2003-April 2004
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- Figure 40: Types of soft drinks consumed, by age, May 2003-April 2004
- Trial of new specific carbonated drink products or packaging
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- Figure 41: Trial of new carbonated beverage products, December 2004
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- Figure 42: Trial of new carbonated beverage products, by gender, December 2004
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- Figure 43: Have you tried any of the beverages in the past week, by age, December 2004
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- Figure 44: Have you tried any of the beverages in the past week, by presence of children, December 2004
- Attitudes toward carbonated drinks
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- Figure 45: Attitudes toward soda pop, December 2004
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- Figure 46: Attitudes toward soda pop, by gender, December 2004
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- Figure 47: Attitudes toward soda pop, by age, December 2004
- Whether drinking more or less this year than last
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- Figure 48: Soda consumption vs. a year ago, December 2004
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- Figure 49: consumption vs. a year ago, by gender, December 2004
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- Figure 50: consumption vs. a year ago, by age, December 2004
- Reasons for reduced consumption
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- Figure 51: reasons for reduction in the consumption of soda, December 2004
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- Figure 52: reasons for reduction in the consumption of soft drinks, by gender, December 2004
- Consumption among teens and children
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- Figure 53: Types of soft drinks consumed by teens and by adults, May 2003-April 2004
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- Figure 54: Types of soft drinks consumed by teens, by gender, May 2003-April 2004
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- Figure 55: Types of soft drinks consumed by children, May 2003-April 2004
- Quantity consumed by Teens and Children
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- Figure 56: Average amount consumed by teens in last 7 days, by type of soft drink, May 2003-April 2004
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- Figure 57: Average amount consumed by kids in last 7 days, by type of soft drink, May 2003-April 2004
- Summary
Future and Forecast
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- Future trends
- Innovation in sweeteners
- The future to bring more fortified carbonated beverages
- More interesting flavors
- Market forecast
- Carbonated drinks
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- Figure 58: Forecast of total U.S. sales of carbonated drinks, at current and constant prices, 2004-2009
- Regular soft drinks
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- Figure 59: Forecast of U.S. FDM sales of regular soft drinks, at current and constant prices, 2004-2009
- Diet/low-calorie soft drinks
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- Figure 60: Forecast of U.S. FDM sales of diet/low-calorie soft drinks, at current and constant prices, 2004-2009
- Forecast factors
Market Size and Trends—Update
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- Figure 61: Sales of carbonated beverages, at current and constant prices, 2000-05
- Estimating Wal-Mart sales
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Market Segmentation—Update
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- Overview
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- Figure 62: Sales of carbonated beverages, segmented by type, 2003 and 2005
- Regular carbonated beverages
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- Figure 63: Sales of regular carbonated beverages, at current and constant prices, 2000-05
- Diet/low/mid-calorie carbonated beverages
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- Figure 64: Sales of diet/low/mid-calorie carbonated beverages, at current and constant prices, 2000-05
- Seltzer/tonic water/soda water
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- Figure 65: Sales of seltzer/tonic water/soda water, at current and constant prices, 2000-05
Future and Forecast—Update
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- Future trends
- Innovation in sweeteners
- The future to bring more fortified carbonated beverages
- More interesting flavors
- Market forecast—Updated
- Carbonated beverages
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- Figure 66: Forecast of total U.S. sales of carbonated beverages, at current and constant prices, 2005-10
- Regular carbonated beverages
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- Figure 67: Forecast of U.S. sales of regular carbonated beverages, at current and constant prices, 2005-10
- Diet, low-calorie, and mid-calorie carbonated beverages
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- Figure 68: Forecast of U.S. sales of diet, low-calorie, and mid-calorie carbonated beverages, at current and constant prices, 2005-10
- Seltzer, tonic water, and soda water
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- Figure 69: Forecast of U.S. sales of seltzer, tonic water, and soda water, at current and constant prices, 2005-10
Appendix: Trade Associations
Appendix: New Product Developments
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- Category review – carbonated drinks
- Introduction
- Executive Summary
- Product trends
- Mid-calorie
- Low-carb
- Flavors/ingredients
- Vitamin and mineral fortified options increasing in popularity
- Functional ingredients for additional benefits
- Packaging
- Forecast/predictions
- New product briefs
- Central Market Organics: Italian Soda
- Coca-Cola: Diet Coke with Splenda
- Ardea Beverage Company: Flex Nutrient Enhanced Soda
- Wet Planet Beverages: Jolt Soda
- Pepsi: Limited Edition Spiced Cola
- Switch Beverage: Watermelon Strawberry Carbonated Juice
- Ginseng Up: 100% Natural Soda
- Wegmans: W Merge Cola
- Cadbury-Schweppes: Spider-Man 2 Diet Dr. Pepper
- Cadbury-Schweppes: 7 UP Plus
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