Table of Contents
Introduction and Abbreviations
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- Definitions
- Research methodology
- Consumer research
- ACORN
- Other research
- Abbreviations
Premier Insight
Executive Summary
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- Growth in space and own-brand development drive sales
- Retail sales buoyant in past five years
- The four major multiples dominate the grocery market
- Low growth in food spending motivates the move into non-foods
- Fast-growing non-food categories targeted by grocery multiples
- Asda benefiting from Wal-Mart’s experience
- A fifth of Tesco sales now of non-food items
- Sainsbury’s targeting an extra £700 million in non-food sales by 2008
- Morrisons expanding its involvement in non-foods
- Sales of core non-food ranges in supermarkets grow by 61%
- Health and beauty the largest category, followed by clothing
- Most popular non-food purchase at supermarkets was entertainment software
- Family shoppers the main buyers of electrical goods and entertainment products
- Highest clothing penetration among Asda shoppers
- Tesco most successful at attracting secondary non-food purchasers
- Impulse shopping for non-foods is common but two fifths make special trips
- Three quarters encouraged to shop because they trust the quality
- Narrower ranges and lack of staff knowledge the main deterrents
- Significant potential to increase sales to the Undecided
- Asda’s main grocery shoppers buy the widest repertoire of non-food items
- Demographic prospects mixed
- Sales likely to benefit from rise in AB consumers
- Social factors also favour large supermarkets
- Regulatory factors may constrain available space
- Future formats for non-food
Retail Sales
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- All retail sales
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- Figure 1: All retail sales, at current and constant 2000 prices, 2000-04
- Sales through food retailers
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- Figure 2: Retail sales through predominantly food stores, at current and constant 2000 prices, 2000-04
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- Figure 3: Indexed growth in all retail sales versus sales through food retailers, at current prices, 2000-04
- Sales through food versus non-food stores
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- Figure 4: Sales through food retailers versus non-food retailers, at current prices, 2000-04
- Non-food sales by grocery multiples
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- Figure 5: Estimated sales of selected non-food categories in grocery multiples, at current prices, 2000-04
Consumer Expenditure
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- Figure 6: Total household consumer spending, at current and constant 2000 prices, 2000-04
- Consumer expenditure on selected goods and services
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- Figure 7: Detailed breakdown of final household consumption expenditure, at current prices, 2000-04
- Consumer expenditure on food for in-home consumption
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- Figure 8: Consumer expenditure on food for in-home consumption, at current prices, 2000-04
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Market Factors
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- The economy
- Income and expenditure
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- Figure 9: PDI and consumer expenditure, savings ratio and interest rates, at constant prices, 2000-10
- Inflation in food versus non-food markets
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- Figure 10: RPI for all items, food, and selected non-food categories, 2000-10
- Personal debt
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- Figure 11: Changes in net lending to UK individuals, seasonally adjusted, February 2002-February 2005
- Employment trends
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- Figure 12: Structure of the UK working population, by male and female employment, 2000-10
- Demographic trends
- UK population by age group
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- Figure 13: Total UK population, by age group, 2000-10
- UK population by lifestage
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- Figure 14: Structure of the UK adult population (aged 15+), by lifestage, 2000-10
- UK population by socio-economic group
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- Figure 15: UK adult population (aged 15+), by socio-economic group, 2000-10
- UK households by size
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- Figure 16: UK households, by size of household, 2000-10
- Social factors
- Car ownership
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- Figure 17: UK car ownership trends, 2000-10
- Retail factors
- Regulatory factors
- Planning regulations
- Store size growth
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- Figure 18: Major grocery mulitples, average store sizes, 1998-2004
- Opening hours
The Consumer
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- Key consumer findings
- Source of main grocery shopping
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- Figure 19: Source of main grocery shopping, January 2005
- Tesco and Sainsbury’s capturing ABC1 families
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- Figure 20: Source of main grocery shoppping, by gender, age, socio-economic group and region, January 2005
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- Figure 21: Source of main grocery shoppping, by presence of children and selected Mintel Special Groups, January 2005
- Non-food items bought from main supermarket
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- Figure 22: Non-food items bought from main supermarket in the last 12 months, January 2005
- Young consumers buy cosmetics and fragrances, but not so keen on clothing
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- Figure 23: Non-food items bought from main supermarket in the last 12 months – clothing, accessories, cosmetics and fragrances, by gender, age, socio-economic group and region, January 2005
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- Figure 24: Non-food items bought from main supermarket in the past 12 months – clothing, cosmetics and fragrances, by presence of children, lifestage and ABC1 families, January 2005
- Regional profile favours Asda and Morrisons for electronics sales
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- Figure 25: Non-food items bought from main supermarket in the last 12 months – home entertainment and electrical items, by gender, age, socio-economic group and region, January 2005
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- Figure 26: Non-food items bought from main supermarket in the past 12 months – books, entertainment software, AV equipment and computer products, by presence of children, lifestage and selected Mintel Special Groups, January 2005
- Convenience important in buying home-related products
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- Figure 27: Non-food items bought from main supermarket in the last 12 months – home entertainment and electrical items, by gender, age, socio-economic group and region, January 2005
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- Figure 28: Non-food items bought from main supermarket in the past 12 months – cookware/kitchenware, home furnishings, seasonal products and toys, by presence of children and selected Mintel Special Groups, January 2005
- Non-food items purchased by main store used for groceries
- Asda the most popular source of non-food products
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- Figure 29: Non-food items bought from main supermarket in the last 12 months, by main store used for groceries, January 2005
- Other supermarkets used regularly for buying non-food items
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- Figure 30: Summary of those buying non-food items from supermarkets or grocery stores, as main or secondary shoppers, January 2005
- Sainsbury’s attracts upmarket secondary shoppers for non-food
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- Figure 31: Other supermarkets used regularly for buying non-food items, by gender, age, socio-economic group and region, January 2005
- Less affluent family shoppers most likely to secondary shop at smaller multiples
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- Figure 32: Other supermarkets (excluding main) used regularly for buying non-food items, by gender, age, socio-economic group and region, January 2005
- Secondary shopping by main shoppers at the leading multiples
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- Figure 33: Other supermarkets used regularly for buying non-food items, by main store used for groceries, January 2005
The Consumer – Detailed Consumer Demographics
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- Figure 34: Source of main grocery shopping, by presence of children, lifestage and Mintel’s Special Groups, January 2005
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- Figure 35: Source of main grocery shopping, by stores used regularly for grocery shopping, January 2005
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- Figure 36: Non-food items bought from main supermarket in the last 12 months – clothing, accessories, cosmetics and fragrances, by presence of children, lifestage and Mintel’s Special Groups, January 2005
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- Figure 37: Non-food items bought from main supermarket in the last 12 months – home entertainment and electrical items, by presence of children, lifestage and Mintel’s Special Groups, January 2005
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- Figure 38: Non-food items bought from main supermarket in the last 12 months – cookware/kitchenware, home furnishings, seasonal products and toys, by presence of children, lifestage and Mintel’s Special Groups, January 2005
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- Figure 39: Other supermarkets (excluding main) used regularly for buying non-food items, by presence of children, lifestage and Mintel’s Special Groups, January 2005
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- Figure 40: Other supermarkets (excluding main) used regularly for buying non-food items, by presence of children, lifestage and Mintel’s Special Groups, January 2005
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Consumer Attitudes and Typologies
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- Key consumer findings
- Shopping behaviour
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- Figure 41: Shopping behaviour when buying non-food items in supermarkets or grocery stores, January 2005
- Shopping behaviour by demographic characteristics
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- Figure 42: Shopping behaviour when buying non-food items in supermarkets or grocery stores, by gender, age, socio-economic group and region, January 2005
- M&S grocery customers a key target for non-foods
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- Figure 43: Shopping behaviour when buying non-food items in supermarkets or grocery stores, by source of regular grocery shopping, January 2005
- Factors most likely to encourage purchasing of non-food items
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- Figure 44: Factors most likely to encourage purchasing of non-food items in supermarkets, January 2005
- Consumers valuing quality, price and convenience
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- Figure 45: Factors most likely to encourage purchasing of non-food items in supermarkets, by gender, age, socio-economic group and region, January 2005
- Shoppers influenced by ease of access, opening hours and loyalty bonuses
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- Figure 46: Factors most likely to encourage purchasing of non-food items in supermarkets, by gender, age, socio-economic group and region, January 2005
- Factors most likely to discourage purchasing of non-food items
- Customers want more expert staff…
- …and more branded non-food products
- Display and presentation need to improve
- Almost two thirds of shoppers prefer specialists for wider ranges
- A third of consumers don’t have access to non-foods at their local store
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- Figure 47: Factors most likely to discourage purchasing of non-food items in supermarkets, January 2005
- Young consumers most likely to be discouraged by quality, range and display factors
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- Figure 48: Factors most likely to discourage purchasing of non-food items in supermarkets, by gender, age, socio-economic group and region, January 2005
- Young shoppers the most likely to be deterred from buying
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- Figure 49: Factors most likely to discourage purchasing of non-food items in supermarkets, by gender, age, socio-economic group and region, January 2005
- Number of different non-food product categories bought from main supermarket
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- Figure 50: Analysis of number of different non-food product categories bought from main supermarket, January 2005
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- Figure 51: Analysis of number of different non-food product categories bought from supermarkets, by gender, age, socio-economic group and region, January 2005
- Number of non-food product categories bought by types of product purchased
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- Figure 52: Number of different non-food product categories bought from supermarkets, by types of non-food product purchased, January 2005
- Main supermarket used for groceries by number of different non-food product categories purchased
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- Figure 53: Source of main grocery shopping, by number of different non-food product categories bought from main supermarket, January 2005
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- Figure 54: Number of different non-food product categories bought from supermarket used for main grocery shopping, January 2005
- Non-food consumer typologies
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- Figure 55: Non-food consumer typologies, January 2005
- Characteristics of the different types of non-food consumer
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- Figure 56: Non-food consumer typologies, by gender, age, socio-economic group and region, January 2005
- Waitrose and M&S shoppers most negative about non-food in supermarkets
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- Figure 57: Non-food consumer typologies, by source of regular grocery shopping, January 2005
- Number of non-food product categories purchased by non-food consumer types
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- Figure 58: Number of different non-food product categories bought from main supermarket, by non-food consumer typologies, January 2005
Consumer Attitudes and Typologies – Detailed Consumer Demographics
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- Figure 59: Shopping behaviour when buying non-food items in supermarkets or grocery stores, by presence of children, lifestage and Mintel’s Special Groups, January 2005
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- Figure 60: Factors most likely to encourage purchasing of non-food items in supermarkets, by presence of children, lifestage and Mintel’s Special Groups, January 2005
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- Figure 61: Factors most likely to encourage purchasing of non-food items in supermarkets, by presence of children, lifestage and Mintel’s Special Groups, January 2005
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- Figure 62: Factors most likely to encourage purchasing of non-food items in supermarkets, by source of regular grocery shopping, January 2005
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- Figure 63: Factors most likely to encourage purchasing of non-food items in supermarkets, by source of regular grocery shopping, January 2005
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- Figure 64: Factors most likely to discourage purchasing of non-food items in supermarkets, by presence of children, lifestage and Mintel’s Special Groups, January 2005
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- Figure 65: Factors most likely to discourage purchasing of non-food items in supermarkets, by presence of children, lifestage and Mintel’s Special Groups, January 2005
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- Figure 66: Factors most likely to discourage purchasing of non-food items in supermarkets, by source of regular grocery shopping, January 2005
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- Figure 67: Factors most likely to discourage purchasing of non-food items in supermarkets, by source of regular grocery shopping, January 2005
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Major Retailers
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- Tesco
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- Figure 68: Tesco Plc, UK outlet numbers, 2000-04
- Figure 69: Tesco Plc, UK outlet numbers, by format type, 2001-05
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- Figure 70: Tesco Plc, group and UK financial performance, 2000-04
- Asda
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- Figure 71: Asda Group, outlet numbers, 2000-04
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- Figure 72: Asda Stores Ltd, financial performance, 1999-2003
- J Sainsbury
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- Figure 73: J Sainsbury, UK outlet numbers, 2000-04
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- Figure 74: Sainsbury’s supermarkets (UK), financial performance, 2000-04
- Wm Morrison/Safeway
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- Figure 75: Wm Morrison, outlet numbers, 2001-05
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- Figure 76: Wm Morrison Plc, financial performance, 2001-05
- Waitrose
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- Figure 77: Waitrose, outlet numbers, 2000-04
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- Figure 78: Waitrose Limited, financial performance, 2000-04
- Somerfield
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- Figure 79: Somerfield Plc, outlet numbers and productivity, 2000-04
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- Figure 80: Somerfield Plc, financial performance, 2000-04
- Co-operative Group (CWS) Ltd
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- Figure 81: Co-operative Group (CWS) Ltd, food retailing outlet data, 2000-04
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- Figure 82: Co-operative Group (CWS) Ltd, food retailing performance, 2000-04
- Iceland
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- Figure 83: Iceland supermarkets, outlet numbers, 2000-04
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- Figure 84: Iceland supermarkets, financial performance, 2000-04
The Future
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- General trading prospects
- Category development
- Store and format development
- Weaker specialists likely to suffer
- Non-food winners and losers among grocery multiples
Forecast
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- Figure 85: Forecast sales of selected non-food categories in grocery multiples, 2004-10
- Figure 86: Forecast of non-food sales in grocery multiples, by sector, at current prices, 2004-10
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- Figure 87: Forecast sales of selected non-food categories in grocery multiples, by sector, at 2004 prices, 2004-10
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