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Table of Contents
Introduction and Abbreviations
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- Introduction
- Other relevant reports
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- A $1.2 billion market in 2005
- Defining the vegetarian food market
- Physical and health concerns as market drivers
- Social and environmental drivers
- Religious and ethical considerations
- Occasional vegetarians
- The category is comprised of five segments
- Big and small players contribute to sales
- Advertising and promotion
- Competition between supermarkets and natural supermarkets
- Few consumers are true vegetarians
- Reasons for not eating meat
- Aging Baby Boomers will drive market
- Diet fads and trends
- Market forecast to grow to over $1.7 billion by 2010
Market Drivers
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- Physical/health concerns
- Dairy-sensitivity and lactose-intolerance
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- Figure 1: Lactose-intolerance among various races/ethnicities, 1994
- Diet trends and fads—low-carb, glycemic index, low-calorie
- Other health issues
- Food-borne illness
- Social/environmental factors
- Concern for the ethical treatment of animals
- Concern for the environment
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- Figure 2: Positive attributes of natural products (attribute ranked as “very important”), September/October 2004
- Spiritual/religious factors
- Vegetarian and kosher food
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- Figure 3: Reasons for purchasing kosher products, April 2005
- Ethical and spiritual vegetarianism
- Strict vegetarians
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- Figure 4: American population projections, by age, 2000-10
- Occasional vegetarians
Market Size and Trends
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- Figure 5: U.S. sales of vegetarian food in FDM and natural food store channels, at current and constant prices, 2000-05
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Market Segmentation
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- Figure 6: Sales of vegetarian food in FDM and natural food stores, segmented by type of food, 2003 and 2005*
- Milk substitutes
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- Figure 7: Sales of milk substitutes in FDM and natural food stores, at current and constant prices, 2000-05
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- Figure 8: Price per pint and number of pints sold of milk substitutes in FDM channels, 2000-05
- Meat and poultry substitutes
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- Figure 9: Sales of meat and poultry substitutes in FDM and natural food stores, at current and constant prices, 2000-05
- Egg substitutes
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- Figure 10: Sales of egg substitutes in FDM and natural food stores, at current and constant prices, 2000-05
- Cheese substitutes and tofu
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- Figure 11: Sales of cheese substitutes and tofu in FDM and natural food stores, at current and constant prices, 2000-05
- Other vegetarian foods
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- Figure 12: Sales of other vegetarian food in FDM and natural food stores, at current and constant prices, 2000-05
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Supply Structure
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- Companies and brands
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- Figure 13: Manufacturer sales of vegetarian food in the U.S., 2002 and 2004
- Milk substitutes
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- Figure 14: Manufacturer brand sales of milk substitutes in the U.S., 2002 and 2004
- Meat substitutes
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- Figure 15: Manufacturer brand sales of meat substitutes in the U.S., 2002 and 2004
- Egg substitutes
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- Figure 16: Manufacturer brand sales of egg substitutes in the U.S., 2002 and 2004
- Cheese substitutes and tofu
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- Figure 17: Manufacturer brand sales of cheese substitutes and tofu in the U.S., 2002 and 2004
- Other vegetarian food
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- Figure 18: Manufacturer brand sales of cheese substitutes and tofu in the U.S., 2002 and 2004
- Major Manufacturers
- White Wave (Dean Foods)
- Kellogg
- ConAgra
- Kraft/Boca
- Amy’s Kitchen
- 8th Continent
Advertising and Promotion
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- Dean Foods/White Wave
- 8th Continent
- Kraft/Boca
- Kellogg
Retail Distribution
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- Introduction
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- Figure 19: U.S. retail sales of vegetarian foods, by channel, 2003 and 2005
- Supermarkets
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- Figure 20: Supermarkets sales of vegetarian foods, at current and constant prices, 2000-05
- Natural supermarkets
The Consumer
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- Introduction
- Household usage of meat substitutes
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- Figure 21: Household usage of meat substitutes, January-September 2004
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- Figure 22: Household usage of meat substitutes, by cohort, January-September 2004
- Types of meat substitutes used
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- Figure 23: Types of meat substitutes used in households, January-September 2004
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- Figure 24: Types of meat substitutes used in households, by age, January-September 2004
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- Figure 25: Types of meat substitutes used in households, by household income, January-September 2004
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- Figure 26: Types of meat substitutes used in households, by race/Hispanic origin, January-September 2004
- Brands of meat substitutes used
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- Figure 27: Brands of meat substitutes used in households, January-September 2004
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- Figure 28: Brands of meat substitutes used in households, by age, January-September 2004
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- Figure 29: Brands of meat substitutes used in households, by race/Hispanic origin, January-September 2004
- Frozen or refrigerated?
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- Figure 30: Frozen or refrigerated meat substitutes used in households, January-September 2004
- Usage of specific meat analog products
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- Figure 31: Usage of specific meat analog products, May-June 2005
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- Figure 32: Usage of specific meat analog products, by age, May-June 2005
- Meat consumption patterns
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- Figure 33: Meat consumption patterns, May-June 2005
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- Figure 34: Meat consumption patterns, by age, May-June 2005
- Why vegetarians/vegans do not eat meat
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- Figure 35: Reasons for not eating meat, May-June 2005
- Types of meatless snacks/meals preferred
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- Figure 36: Preferred meatless snacks or meals, May-June 2005
- Vegetarian attitudes and lifestyles
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- Figure 37: Respondents who consider themselves to be vegetarian, January-September 2004
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- Figure 38: Attitudes and opinions of vegetarians vs. non-vegetarians, January-September 2004
- Summary
Future and Forecast
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- Future trends
- Empty nesters looking for healthy and convenient foods
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- Figure 39: U.S. population, by age, 2000-10
- Losing weight vegetarian style
- More vegetarian choices in foodservice
- Market forecast
- Vegetarian food
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- Figure 40: Forecast of total U.S. sales of vegetarian food, at current and constant prices, 2005-10
- Milk substitutes
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- Figure 41: Forecast of U.S. sales of milk substitutes, at current and constant prices, 2005-10
- Meat and poultry substitutes
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- Figure 42: Forecast of U.S. sales of meat and poultry substitutes, at current and constant prices, 2005-10
- Egg substitutes
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- Figure 43: Forecast of U.S. sales of egg substitutes, at current and constant prices, 2005-10
- Forecast factors
Appendix: Trade Associations
Appendix: New Product Briefs
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- Kitchens of India: Spinach with Cottage Cheese and Sauce
- Wegmans: Organic Firm Tofu
- Organic Pineapple Teriyaki Tofu Cutlet
- Bigger Burger Vegetable Protein Patties
- Morningstar Farms: Vegan Tuna
- Morningstar Farms: Honey Mustard Veggie Chik’n Tenders
Appendix: Cohort Definitions
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- Figure 44: Description of lifestyle cohorts in the married couples segment, 2004
- Figure 45: Description of lifestyle cohorts in the single females segment, 2004
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- Figure 46: Description of lifestyle cohorts in the single males segment, 2004
- Figure 47: Description of nonclassifiable lifestyle cohorts, 2004
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