Table of Contents
Introduction
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- Regional definitions
- Conversion factors
- Population 2004
- Exchange rates
- BMRB Target Group Index (TGI) sample sizes
- Abbreviations
Executive Summary
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- Four in ten adults participate in outdoor sports or activities
- Overall participation growing
- Young, male and affluent most likely to participate
- Growth for ‘grey leisure’
- €759 million spent on sports goods and clothes
- Sports retail market consolidation likely
- Affluence is clearly a factor in participation
Market Factors
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- Attitudes towards health and exercise
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- Figure 1: Agreement with ‘I should do more about my health’, NI and RoI, 2002-04
- Holidaymakers to Ireland
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- Figure 2: Number of people travelling to Ireland, NI and RoI, 2000-04
- City living and car ownership
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- Figure 3: Percentage of adults who own or have access to cars, NI and RoI, 2000 and 2004
- Leisure time at home and escapism
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- Figure 4: Agreement with ‘I like spending a lot of my free time at home’, NI and RoI, 2000-04
- Exercise close to home
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- Figure 5: Membership of sports or health clubs, NI and RoI, 2000-04
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- Figure 6: Number of sports and leisure clubs, by type, NI and RoI, 2000 and 2003
- Population trends
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- Figure 7: Trends in the age structure of the population, NI and RoI, 2000-10
- Under-25s to remain static in NI
- Number of 15-24-year-olds to decline in RoI
- Growth from 35-54-year-olds
- High growth from the grey market
- Media attitudes and women’s sports
Market Size and Segmentation
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- Figure 8: Number of adults who participate in any outdoor sporting activity, NI, RoI and all-Ireland, 2000-04
- Figure 9: Number of adults who participate in any outdoor sporting activity, by type, NI, RoI and all-Ireland, 2004
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Sports Clothing and Equipment
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- Total spend on sports clothing and equipment
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- Figure 10: Estimated expenditure on sporting goods and equipment in Ireland, NI, RoI and all-Ireland, 2000-04
- Expenditure on sports clothing
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- Figure 11: Estimated expenditure on sports clothing in Ireland, NI, RoI and all-Ireland, 2000-04
- Expenditure on sporting goods
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- Figure 12: Estimated expenditure on sporting goods in Ireland, NI, RoI and all-Ireland, 2000-04
Sports Retail Distribution
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- Figure 13: Major sporting goods retailers in Ireland, by number of stores, NI and RoI, 2005
- Champion Sports
- Elverys Sports LTD
- Foot Locker
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- Figure 14: Foot Locker Inc, financial performance, 2002/03-2004/05
- JD Sports
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- Figure 15: John David Group PLC, financial performance, 1999-2004
- JJB Sports
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- Figure 16: JJB Sports, financial performance, 1999-2004
- Figure 17: Retail sales breakdown of JJB Sports, UK and Ireland combined, 2004
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- Figure 18: Number of JJB Sports retail stores, by location, 2004
- Lifestyle Sports
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- Figure 19: Lifestyle Sports financial results and store info, 2003 and 2004
- Millets
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Organisations and Associations
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- Basketball
- Bird watching
- Bowls
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- Figure 20: Bowling competitions in Ireland, 2005
- Camogie
- Camping
- Climbing/mountaineering/hill walking
- Cycling
- Cycling holidays in Ireland
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- Figure 21: Cycling tour operators and popular routes, RoI, 2005
- Football (Soccer)
- Football competitions in Ireland
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- Figure 22: Football competitions in NI, 2005
- Figure 23: Football competitions in RoI, 2005
- Fishing
- Gaelic Football
- GAA Clubs
- Golf
- Golf competitions in Ireland
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- Figure 24: List of Ulster championships, NI, 2005
- Figure 25: Current national championships, RoI, 2005
- Horse riding
- Hurling
- Hockey
- Running
- Athletics Association of Ireland
- Northern Ireland Athletics Federation
- Irish Mountain Running Association
- Rugby
- Irish Women’s Rugby Football Union (IWRFU)
The Consumer
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- Growth of outdoor sports
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- Figure 26: Participation in any outdoor sport or activity in the last 12 months, NI and RoI, 2000-04
- Most popular activities
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- Figure 27: Activities played or taken part in regularly or occasionally in the last 12 months, NI, 2002 and 2004
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- Figure 28: Activities played or taken part in regularly or occasionally in the last 12 months, RoI, 2002 and 2004
- Frequency of participation
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- Figure 29: Activities played or taken part in regularly or occasionally in the last 12 months, NI, 2002 and 2004
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- Figure 30: Activities played or taken part in regularly or occasionally in the last 12 months, RoI, 2002 and 2004
- Who takes part?
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- Figure 31: Taken part in outdoor sports or activities regularly or occasionally in the last 12 months, by various demographic indicators, NI and RoI, 2002 and 2004
- Outdoor sports depend on men
- Outdoor sports skewed towards youth
- Full-time workers seek escape!
- Singles have the most adventurous lifestyle
- Participation in team sports
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- Figure 32: Taken part in team sports regularly or occasionally in the last 12 months, by various demographic indicators, NI, 2004
- Team sports for single men
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- Figure 33: Taken part in team sports regularly or occasionally in the last 12 months, by various demographic indicators, RoI, 2004
- Low female participation in team sports
- Participation in individual sports
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- Figure 34: Taken part in individual sports regularly or occasionally in the last 12 months, by various demographic indicators, NI, 2004
- Golf appeals to the affluent
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- Figure 35: Taken part in individual sports regularly or occasionally in the last 12 months, by various demographic indicators, RoI, 2004
- Bowls – a relaxing sport for the grey market
- Participation in activities
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- Figure 36: Taken part in activities regularly or occasionally in the last 12 months, by various demographic indicators, NI, 2004
- Cycling and jogging show smaller gender gap
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- Figure 37: Taken part in individual sports regularly or occasionally in the last 12 months, by various demographic indicators, RoI, 2004
- Low affluence = low participation
- Sports clothing
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- Figure 38: Percentage of adults who have bought sports clothing in the last 12 months, by gender, age and socio-economic group,, NI and RoI, 2004
The Future
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- Participation levels expected to remain static
- Growing competition for leisure time means casual, not regular participation growth
- Growth for ‘grey leisure’
- More women’s involvement needed
- Affluent market offers prospects for increasing value
- Sports retail market consolidation likely
Forecast
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- Participation in outdoor sports and leisure
- Northern Ireland
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- Figure 39: Forecast of adults who participate in any outdoor sporting activity, NI, 2000-09
- Republic of Ireland
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- Figure 40: Forecast of adults who participate in any outdoor sporting activity, RoI, 2000-09
- Total expenditure on sports clothes and equipment
- Northern Ireland
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- Figure 41: Forecast sports clothes and equipment retail sales, NI, 2000-09
- Republic of Ireland
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- Figure 42: Forecast sports clothes and equipment retail sales, RoI, 2000-09
Appendix
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- Figure 43: Average weekly earnings, by age group, NI, 1992-2002
- Figure 44: Average age of women at marriage and birth of first child, NI and RoI, 1993-2002
- Sports teams and associations
- Basketball
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- Figure 45: Men’s basketball clubs in RoI, 2005
- Figure 46: Women’s basketball clubs in RoI, 2005
- Figure 47: Basketball clubs in NI, 2005
- Figure 48: Basketball competitions in Ireland, 2005
- Bird watching
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- Figure 49: Bird watching locations in Ireland, 2005
- Bowling clubs in Ireland
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- Figure 50: Clubs associated with the BLI, 2005
- Figure 51: Bowls clubs in NI, 2005
- Figure 52: Women’s clubs RoI, 2005
- Figure 53: Northern Ireland Women’s Private Green League (NIWPGL) associated clubs, 2005
- Campsites in Ireland
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- Figure 54: Campsites in RoI, 2005
- Figure 55: Campsites in NI, 2005
- Camogie
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- Figure 56: Camogie clubs in Ireland, 2005
- Climbing/mountaineering/hill walking clubs
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- Figure 57: Climbing/mountaineering/hill walking in Ireland, 2005
- Cycling clubs
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- Figure 58: Cycle clubs associated in RoI, 2005
- Figure 59: Cycling clubs in NI, 2005
- Football
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- Figure 60: Irish premier league teams in NI and RoI, 2005
- Golf
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- Figure 61: Golf clubs and courses in NI, 2005
- Figure 62: Golf courses and clubs in RoI, 2005
- Hockey
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- Figure 63: Men’s hockey clubs all Ireland, 2005
- Figure 64: Women’s hockey clubs all-Ireland, 2005
- Running
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- Figure 65: Clubs associated with the AAI, RoI, 2005
- Figure 66: NIAF affiliated athletics clubs, NI, 2005
- Rugby
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- Figure 67: Rugby clubs, NI and RoI, 2005
- Figure 68: Women’s rugby clubs, NI and RoI, 2005
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