Table of Contents
Introduction and Abbreviations
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- Definitions
- Consumer research
- ACORN
- Advertising data
- Abbreviations
Premier Insight
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- Chuck out the chintz
- Changing the distribution map
- Changing perceptions: from underwear to outerwear
- The Ibiza range – targeting the holiday
- Lessons from the fragrances market
- Stocking up on bras
Executive Summary
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- Growth in bras and pants outstrips underwear market
- Increased visibility and “disposable fashion” driving sales
- Own-label dominates supply
- Product placement and press dominate advertising
- Supermarkets and value retailers make their presence felt
- Replacement remains main motivator to purchase
- Demographics favour future growth
Market Drivers
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- Female population trends
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- Figure 1: Trends and projections in UK female population, by age group, 2000-09
- Women in paid employment
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- Figure 2: UK workforce in employment, by gender, 2000-09
- PDI and consumer expenditure
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- Figure 3: PDI and consumer expenditure, at constant 2000 prices, 2000-09
- Fashion statements
- Celebrity undies
- Glamourwear
Market Size and Trends
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- Figure 4: UK retail sales of womenswear, at current prices, 2000-05
- Bras and pants outpacing underwear market
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- Figure 5: UK retail sales of underwear, by value, 2000-05
- Fashion driving sales
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- Figure 6: UK retail sales of bras and pants, by value, 2000-05
- Bra wars
- Market resists price deflation
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- Figure 7: UK retail sales of bras and pants, by value, 2003 and 2005
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Market Segmentation
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- Figure 8: UK retail sales of bras, by value, 2000-05
- Underwired underpins the bra market
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- Figure 9: UK retail sales of bras, by style, by value, 2003 and 2005
- Soft bras stall as sports and maternity maintain share
- Pants growth slow but steady
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- Figure 10: UK retail sales of briefs and pants, by value, 2000-05
- Fashion cycles uphold value
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- Figure 11: UK retail sales of pants, by style, by value, 2003 and 2005
- The demise of the G-string
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The Supply Structure
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- Brand shares
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- Figure 12: Brand shares in the UK retail bra market, by value, 2003 and 2005
- Companies and brands
- Triumph
- Sloggi
- Sara Lee Courtaulds
- Berlei
- Gossard
- Playtex (Wonderbra)
- Pretty Polly
- Retailer label
- Other brands
Advertising and Promotion
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- Figure 13: Main monitored media advertising expenditure* on women’s underwear and lingerie, 1999-2004
- Press dominates spending
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- Figure 14: Main monitored media advertising expenditure* on women’s underwear and lingerie, by outlet type 2000 and 2004
- Triumph leads the way
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- Figure 15: Main monitored media advertising expenditure on women’s underwear and lingerie, by brand, 2004
- Triumph/Sloggi
- Marks & Spencer
- Other advertisers
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Distribution
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- Figure 16: Distribution of bras and pants/briefs, by value, 2003 and 2005
- Variety stores lead, but competition increases
- Supermarkets expand their offering
- “Disposability” is key for value retailers
- Variety stores maintain share
- Brands boost sales through clothing specialists
- Department stores – attracting the younger consumer
- Specialist independents find their niche
- Internet retailers boost home shopping sector
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The Consumer
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- Purchasing
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- Figure 17: Purchasing of bras and pants during the last 12 months, by women, 2001-04
- Purchasing highest amongst the young
- Disposable income is key to purchase
- Amount spent on bras
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- Figure 18: Amount spent on women’s bras in the last 12 months, 2001-04
- Rise in value shopping…
- …but upper end holds firm
- Amount spent on pants
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- Figure 19: Amount spent on women’s pants in the last 12 months, 2001-04
- Spending concentrated at lower end
- Attitudes towards clothing
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- Figure 20: Agreement with selected lifestyle statements on appearance and clothes, by women, 2001-04
- Style becoming more important
- Women take advantage of “disposable fashion”
The Consumer – Detailed Demographics
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- Figure 21: Purchasing of bras and pants during the last 12 months, by age and socio-economic group, 2004
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- Figure 22: Purchasing of bras and pants during the last 12 months, by lifestage, presence of children and Mintel's Special Groups, 2004
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- Figure 23: Purchasing of bras and pants during the last 12 months, by marital status, working status and region, 2004
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- Figure 24: Agreement with the statement ‘It is important to be attractive to the opposite sex’, by women, by age and socio-economic group, 2004
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- Figure 25: Agreement with the statement ‘It is important to be attractive to the opposite sex’, by women, by lifestage and Mintel's Special Groups, 2004
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- Figure 26: Agreement with the statement ‘It is important to be attractive to the opposite sex’, by women, by marital status, working status and region, 2004
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- Figure 27: Agreement with the statement ‘I buy clothes for comfort, not for style’, by women, by age and socio-economic group, 2004
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- Figure 28: Agreement with the statement ‘I buy clothes for comfort, not for style’, by women, by lifestage and Mintel's Special Groups, 2004
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- Figure 29: Agreement with the statement ‘I buy clothes for comfort, not for style’, by women, by marital status, working status and region, 2004
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- Figure 30: Agreement with the statement ‘I like to keep up with the latest fashions’, by women, by age and socio-economic group, 2004
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- Figure 31: Agreement with the statement ‘I like to keep up with the latest fashions’, by women, by lifestage and Mintel's Special Groups, 2004
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- Figure 32: Agreement with the statement ‘I like to keep up with the latest fashions’, by women, by marital status, working status and region, 2004
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- Figure 33: Agreement with the statement ‘I spend a lot on clothes’, by women, by age and socio-economic group, 2004
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- Figure 34: Agreement with the statement ‘I spend a lot on clothes’, by women, by lifestage and Mintel's Special Groups, 2004
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- Figure 35: Agreement with the statement ‘I spend a lot on clothes’, by women, by marital status, working status and region, 2004
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The Consumer – Motivations and Typologies
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- Reasons for buying bras
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- Figure 36: Reasons for buying a bra, April 2003 and 2005
- Replacement still main motivator
- Colour co-ordination
- Women tempted by sales, but not by brands
- Most popular reasons for buying bras
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- Figure 37: Most popular reasons for buying bras, August 2005
- Older consumers the most likely replacers…
- …while the young like to treat themselves
- ABCs respond more to all triggers
- Young and affluent are the most indulgent
- Budget shoppers look for treats
- Recent mothers are prime targets
- On-screen targets
- Further reasons for buying bras
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- Figure 38: Further reasons for bra buying, April 2005
- Special occasion purchase has broad appeal
- Design features appeal to the young and affluent
- Reasons for buying pants
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- Figure 39: Reasons for buying pants, April 2003 and 2005
- Replacement purchasing down
- Style considerations
- Most popular reasons for buying pants
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- Figure 40: Most popular reasons for buying pants, April 2005
- Replacement rules equally across age groups
- Treats decline with age…
- …but holiday purchasing appeals to all
- Sales provide opportunities for young
- Necessity bridges the social divide
- Further reasons for buying pants
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- Figure 41: Further reasons for buying pants, April 2005
- Age and social grade are key determinants
- Consumer typologies
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- Figure 42: Bras and pants, consumer typologies, August 2005
- Underwear Connoisseurs (11% of sample)
- Bargain Hunters (14% of sample)
- Underwear Mix and Match (14% of sample)
- Apathetic (24% of sample)
- Replacers (36% of sample)
- Purchasing repertoire
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- Figure 43: Repertoire of reasons to purchase, by reason for purchase, August 2005
- Greater indulgence comes with larger repertoires
The Consumer – Motivations and Typologies: Detailed Demographics
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- Reasons for buying bras
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- Figure 44: Reasons for bra buying, by age and socio-economic group, April 2005
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- Figure 45: Reasons for bra buying, by lifestage, presence of children and Mintel's Special Groups, April 2005
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- Figure 46: Reasons for bra buying, by marital and working status, April 2005
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- Figure 47: Reasons for bra buying, by region and ACORN categories, April 2005
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- Figure 48: Reasons for bra buying, by media usage, TV viewing and supermarket usage, April 2005
- Further reasons for buying bras
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- Figure 49: Further reasons for bra buying, by age and socio-economic group, April 2005
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- Figure 50: Further reasons for bra buying, by lifestage, presence of children and Mintel's Special Groups, April 2005
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- Figure 51: Further reasons for bra buying, by marital and working status, April 2005
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- Figure 52: Further reasons for bra buying, by region and ACORN categories, April 2005
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- Figure 53: Further reasons for bra buying, by media usage, commercial TV viewing and supermarket usage, April 2005
- Reasons for buying pants
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- Figure 54: Reasons for pants buying, by age and socio-economic group, April 2005
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- Figure 55: Reasons for pants buying, by lifestage, presence of children and Mintel's Special Groups, April 2005
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- Figure 56: Reasons for pants buying, by marital and working status, April 2005
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- Figure 57: Reasons for pants buying, by region and ACORN categories, April 2005
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- Figure 58: Reasons for pants buying, by media usage, commercial TV viewing and supermarket usage, April 2005
- Further reasons for buying pants
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- Figure 59: Further reasons for pants buying, by age and socio-economic group, April 2005
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- Figure 60: Further reasons for pants buying, by lifestage, presence of children and Mintel's Special Groups, April 2005
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- Figure 61: Further reasons for pants buying, by marital and working status, April 2005
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- Figure 62: Further reasons for pants buying, by region and ACORN category, April 2005
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- Figure 63: Further reasons for pants buying, by media usage, commercial TV viewing and supermarket usage, April 2005
- Consumer typologies
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- Figure 64: Consumer typologies, by age and socio-economic group, April 2005
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- Figure 65: Consumer typologies, by lifestage, presence of children and Mintel's Special Groups, April 2005
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- Figure 66: Consumer typologies, by marital and working status, April 2005
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- Figure 67: Consumer typologies, by region and ACORN categories, April 2005
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- Figure 68: Consumer typologies, by media usage, commercial TV viewing and supermarket usage, April 2005
The Future
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- Demographic trends are promising
- Keeping pace with fashion
- Reaching market saturation
- The continuing threat of cheap imports
Forecast
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- Figure 69: Forecast of the UK bras and pants market, by value, 2005-10
- Market growth is encouraging
- Bras sales grow ahead of pants sales
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- Figure 70: Forecast of the bras and pants market (graphical presentation), 2005-10
- Issues in the industry
- Bra wars
- Factors used in the forecast
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