Table of Contents
Introduction and Abbreviations
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- Introduction
- Other relevant reports
- Definition
- Abbreviations & terms
- Abbreviations
- Terms
Executive Summary
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- $1.6 billion market fuelled by consumer demand for quick, healthy food
- Made-to-order segment driving market growth
- Non-traditional marketing still most common
- The smoothie consumer
- The future of smoothies
Market Drivers
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- Americans trying to lead healthier lifestyles
- Shift from low-carb to balanced approach to eating
- Health club membership on the rise
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- Figure 1: U.S. health club and membership growth, 2000-04
- Growing demand for healthy fast food
- Exotic flavors are hot
- Increased competition from other drinks
- Yogurt drinks
- Aging population
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- Figure 2: U.S. population, by age, 2000-10
- Growing awareness of organic
Market Size & Trends
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- Market size
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- Figure 3: Total U.S. sales of smoothies, at current and constant prices, 2000-05
- Figure 4: Graph: Total U.S. sales of smoothies, at current and constant prices, 2000-05
- Market trends
- New products expand usage occasions and offer something for everyone
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- Figure 5: Number of new packaged smoothie products launched, 2001-05
Market Segmentation
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- Overview
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- Figure 6: Sales of smoothies, segmented by type, 2003 and 2005
- Made-to-order smoothies
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- Figure 7: Sales of made-to-order smoothies, at current and constant prices, 2000-05
- Packaged smoothies
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- Figure 8: FDM sales of packaged smoothies, at current and constant prices, 2000-05
Supply Structure
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- Overview
- Made-to-order smoothies
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- Figure 9: U.S sales of made-to-order smoothies, 2003 and 2005
- Figure 10: Major juice & smoothie bar chains, number of locations, 2003-05
- Company profiles
- Orange Julius
- Dunkin’ Donuts
- Freshëns
- Jamba Juice
- Maui Wowi Hawaiian Coffee & Smoothies
- Smoothie King
- Planet Smoothie
- Tropical Smoothie Café
- Packaged smoothie products
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- Figure 11: FDM sales of packaged smoothie products in the U.S., 2003 and 2005
- Company profiles
- Campbell’s
- PepsiCo, Inc.
- The Coca-Cola Company
- The Naked Juice Company
- Bolthouse Farms
Advertising & Promotion
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- Introduction
- Made-to-order
- Jamba Juice
- Planet Smoothie
- Packaged RTD smoothies
- PepsiCo (Tropicana & SoBe)
- Unilever (Slim-Fast Optima)
- Fuze
- Coca-Cola (Odwalla)
The Consumer
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- Introduction
- Smoothie consumption
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- Figure 12: Incidence of smoothie consumption, by type, October 2005
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- Figure 13: Incidence of smoothie consumption, by type, by gender, October 2005
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- Figure 14: Incidence of smoothie consumption, by type, by age, October 2005
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- Figure 15: Incidence of smoothie consumption, by type, by household income, October 2005
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- Figure 16: Incidence of smoothie consumption, by type, by region, October 2005
- Types of smoothies consumed most often
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- Figure 17: Smoothie type consumed most often, October 2005
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- Figure 18: Smoothie type consumed most often, by gender, October 2005
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- Figure 19: Smoothie type consumed most often, by age, October 2005
- Frequency of use
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- Figure 20: Smoothie consumption frequency, by gender, October 2005
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- Figure 21: Smoothie consumption frequency, by age, October 2005
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- Figure 22: Smoothie consumption frequency, by household income, October 2005
- Reasons for drinking smoothies
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- Figure 23: Main reason for drinking smoothies, by gender, October 2005
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- Figure 24: Main reason for drinking smoothies, by age, October 2005
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- Figure 25: Main reason for drinking smoothies, by household income, October 2005
- Usage barriers
- Made-to-order smoothies
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- Figure 26: Reasons for not drinking made-to-order smoothies, by gender, October 2005
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- Figure 27: Reasons for not drinking made-to-order smoothies, by age, October 2005
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- Figure 28: Reasons for not drinking made-to-order smoothies, by household income, October 2005
- Bottled RTD smoothies
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- Figure 29: Reasons for not drinking RTD smoothies, by gender, October 2005
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- Figure 30: Reasons for not drinking RTD smoothies, by age, October 2005
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- Figure 31: Reasons for not drinking RTD smoothies, by household income, October 2005
- Smoothie brands used
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- Figure 32: Smoothie brands drunk, October 2005
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- Graph: Figure 33: Smoothie brands drunk, October 2005
- Summary
Future & Forecast
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- Future trends
- Smoothie chains continue push to expand, entering new territory
- Healthy eating and convenience trends continue to foster growth
- Smoothie chains continue to adopt new profit channels
- Expanded food menus will bring in new customers
- More Baby Boomer-targeted products
- Market Forecast
- Smoothies
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- Figure 34: Forecast of total U.S. sales of smoothies, at current and constant prices, 2005-2010
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- Graph: Figure 35: Forecast of total U.S. sales of smoothies, at current and constant prices, 2005-2010
- Made-to-order smoothies
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- Figure 36: Forecast of U.S. sales of made-to-order smoothies, at current and constant prices, 2005-2010
- Packaged smoothies
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- Figure 37: Forecast of U.S. FDM sales of packaged smoothies, at current and constant prices, 2005-2010
- Forecast Factors
New Product Briefs
Appendix: Trade Associations
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