Table of Contents
Introduction and Abbreviations
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- Definition
- Consumer research
- Lifestage and Special Groups
- ACORN
- Abbreviations
Premier Insight
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- Preferential treatment for live entertainment consumers
- Promoting live events in the ‘gift’ market
- Countering bootlegging with podcasts
Summary of Key Report Findings
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- Live and well
- No more ‘two-in-a-bar’
- Topping the chart
- Music’s their thing
- Raise the curtain
- What else is on?
- Lively attitudes
- Future acts
Market Factors
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- Household expenditure on live entertainment
- Economic factors
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- Figure 1: Trends in personal disposable income and consumer expenditure, 2000-10
- Demographic factors
- Age
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- Figure 2: Trends in the age structure of the UK population, by gender, 2000-10
- Social class
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- Figure 3: Forecast adult population trends, by socio-economic group, 2000-10
- Lifestage
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- Figure 4: Forecast adult population trends, by lifestage, 2000-10
- New regulations
- Sponsorship and grants
The Live Consumer – Overview
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- Figure 5: Venues visited to see live entertainment in the UK, in the last 6 months, September 2005
- Type of live entertainment seen
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- Figure 6: Types of live entertainment seen or taken part in, in the past 6 months, September 2005
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Live Music
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- Figure 7: The UK live music market at major venues, by value, 1999-2004
- Who goes to see live music?
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- Figure 8: Profile of respondents who have attended a live music event in the past 6 months, by gender, age, socio-economic group, working and marital status, September 2005
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- Figure 9: Profile of respondents who have attended a live music event in the past 6 months, by region and ACORN group, September 2005
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- Figure 10: Profile of respondents who have attended a live music event in the past 6 months, by detailed lifestage groups, September 2005
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- Figure 11: Profile of respondents who have attended a live music event in the past 6 months, by media, Internet and supermarket use, age finished education and TV reception, September 2005
- What venues have they visited?
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- Figure 12: Respondents who have attended a live music event in the past six months, by venues visited, September 2005
- What else have they seen?
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- Figure 13: Respondents who have attended a live music event in the past six months, by other live entertainment seen, September 2005
- What do they think of it?
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- Figure 14: Respondents who have attended a live music event in the past 6 months, by attitudes towards live entertainment, September 2005
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Theatrical Entertainment
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- Who goes to see theatrical entertainment?
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- Figure 15: Profile of respondents who have attended a theatrical event in the past 6 months, by gender, age, socio-economic group, working and marital status, September 2005
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- Figure 16: Profile of respondents who have attended a theatrical event in the past 6 months, by region and ACORN group, September 2005
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- Figure 17: Profile of respondents who have attended a theatrical event in the past 6 months, by detailed lifestage groups, September 2005
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- Figure 18: Profile of respondents who have attended a theatrical event in the past 6 months, by media, Internet and supermarket use, age finished education and TV reception, September 2005
- What venues have they visited?
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- Figure 19: Respondents who have attended a theatrical event in the past 6 months, by venues visited, September 2005
- What else have they seen?
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- Figure 20: Respondents who have attended a theatrical event in the past 6 months, by other live entertainment seen, September 2005
- What do they think of it?
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- Figure 21: Respondents who have attended a theatrical event in the past 6 months, by attitudes towards live entertainment, September 2005
Other Live Entertainment
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- Figure 22: Key pub statistics, 2000-05
- Who goes to see other live entertainment?
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- Figure 23: Profile of respondents who have attended other live events in the past 6 months, by gender, age, socio-economic group, working and marital status, September 2005
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- Figure 24: Profile of respondents who have attended other live events in the past 6 months, by region and ACORN group, September 2005
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- Figure 25: Profile of respondents who have attended other live events in the past 6 months, by detailed lifestage group, September 2005
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- Figure 26: Profile of respondents who have attended other live events in the past 6 months, by media, Internet and supermarket use, age finished education and TV reception, September 2005
- What venues have they visited?
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- Figure 27: Profile of respondents who have attended other live events in the past 6 months, by venues visited, September 2005
- What else have they seen?
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- Figure 28: Profile of respondents who have attended other live events in the past 6 months, by other live entertainment seen, September 2005
- What do they think of it?
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- Figure 29: Profile of respondents who have attended other live events in the past 6 months, by attitudes towards live entertainment, September 2005
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Future Live Entertainment
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- Figure 30: Types of live entertainment interested in seeing, or taking part in, in the next six months, compared to that seen, or taken part in, in the previous six months, September 2005
- Who has been and who wants to go?
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- Figure 31: Respondents who have attended live music and theatrical events in the past six months, by types of live entertainment interested in seeing, or taking part in, in the next six months, September 2005
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- Figure 32: Respondents who have attended other live events in the past six months, by types of live entertainment interested in seeing, or taking part in, in the next six months, September 2005
- What else do they want to see?
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- Figure 33: Types of live music and theatrical entertainment interested in seeing, or taking part in, in the next six months, by all types of live entertainment interested in seeing, or taking part in, in the next six months, September 2005
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- Figure 34: Types of other live entertainment interested in seeing, or taking part in, in the next six months, by all types of live entertainment interested in seeing, or taking part in, in the next six months, September 2005
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The Consumer – Detailed Demographics
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- Venues visited
- Most popular venues visited to see live entertainment in the UK, in the last 6 months
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- Figure 35: Most popular venues visited to see live entertainment in the UK, in the last 6 months, by gender, age, socio-economic group, working and marital status, September 2005
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- Figure 36: Most popular venues visited to see live entertainment in the UK, in the last 6 months, by region and ACORN group, September 2005
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- Figure 37: Most popular venues visited to see live entertainment in the UK, in the last 6 months, by detailed lifestage group, September 2005
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- Figure 38: Most popular venues visited to see live entertainment in the UK, in the last 6 months, by media, Internet and supermarket use, age finished education and TV reception, September 2005
- Next most popular venues visited to see live entertainment in the UK, in the last 6 months
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- Figure 39: Next most popular venues visited to see live entertainment in the UK, in the last 6 months, by gender, age, socio-economic group, working and marital status, September 2005
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- Figure 40: Next most popular venues visited to see live entertainment in the UK, in the last 6 months, by region and ACORN group, September 2005
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- Figure 41: Next most popular venues visited to see live entertainment in the UK, in the last 6 months, by detailed lifestage group, September 2005
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- Figure 42: Next most popular venues visited to see live entertainment in the UK, in the last 6 months, by media, Internet and supermarket use, age finished education and TV reception, September 2005
- Future live entertainment
- Most popular live entertainment interested in seeing, or taking part in, in the next six months
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- Figure 43: Most popular live entertainment interested in seeing, or taking part in, in the next six months, by gender, age, socio-economic group, working and marital status, September 2005
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- Figure 44: Most popular live entertainment interested in seeing, or taking part in, in the next six months, by region and ACORN group, September 2005
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- Figure 45: Most popular live entertainment interested in seeing, or taking part in, in the next six months, by detailed lifestage group, September 2005
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- Figure 46: Most popular live entertainment interested in seeing, or taking part in, in the next six months, by media, Internet and supermarket use, age finished education and TV reception, September 2005
- Next most popular live entertainment interested in seeing, or taking part in, in the next six months
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- Figure 47: Next most popular live entertainment interested in seeing, or taking part in, in the next six months, by gender, age, socio-economic group, working and marital status, September 2005
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- Figure 48: Next most popular live entertainment interested in seeing, or taking part in, in the next six months, by region and ACORN group, September 2005
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- Figure 49: Next most popular live entertainment interested in seeing, or taking part in, in the next six months, by detailed lifestage group, September 2005
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- Figure 50: Next most popular live entertainment interested in seeing, or taking part in, in the next six months, by media, Internet and supermarket use, age finished education and TV reception, September 2005
Consumer Attitudes and Targeting Opportunities
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- Consumer attitudes to live entertainment
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- Figure 51: Attitudes towards live entertainment, 2001, 2003 and 2005
- Number of types of live entertainment seen or taken part in
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- Figure 52: Repertoire of live entertainment seen or taken part in, in the past six months, September 2005
- Number of types of live entertainment seen or taken part in by venue
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- Figure 53: Repertoire, by venues visited, September 2005
- Number of types of live entertainment seen or taken part in by type of entertainment
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- Figure 54: Repertoire by types of live entertainment seen or taken part in, in the past 6 months, September 2005
- Number of types of live entertainment seen or taken part in by attitudes towards live entertainment
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- Figure 55: Repertoire, by attitudes towards live entertainment, September 2005
- Number of types of live entertainment interested in seeing in the future
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- Figure 56: Repertoire, by live entertainment interested in seeing, or taking part in, in the next six months, September 2005
- Targeting opportunities
- Pop Pickers (7% of sample or 3.3 million adults aged 18+)
- Live Listeners (20% of sample or 10.0 million adults aged 18+)
- Cultural Connoisseurs (8% of sample of 4.0 million adults aged 18+)
- The Pub If Pushed (20% of sample or 9.9 million adults aged 18+)
- Unlikely Live (46% of sample or 22.0 million adults aged 18+)
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- Figure 57: Target groups, by gender, age, socio-economic group, working and marital status, September 2005
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- Figure 58: Target groups, by region and ACORN group, September 2005
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- Figure 59: Target groups, by detailed lifestage group, September 2005
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- Figure 60: Consumer typologies, by media, Internet and supermarket use, age finished education and TV reception, September 2005
- Target groups by venues visited
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- Figure 61: Target groups, by venues visited, September 2005
- Target groups by type of entertainment seen
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- Figure 62: Target groups, by type of live entertainment seen or taken part in, in the past 6 months, September 2005
- Target groups by number of live events seen
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- Figure 63: Target groups, by number of live events seen, September 2005
- Target groups by number of live events interested in seeing
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- Figure 64: Target groups, by live entertainment interested in seeing, or taking part in, in the next six months, September 2005
- Target groups by attitudes towards live entertainment
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- Figure 65: Target groups, by attitudes towards live entertainment, September 2005
Consumer Attitudes and Targeting Opportunities – Detailed Demographics
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- Repertoire of live events seen
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- Figure 66: Number of live events seen, by gender, age, socio-economic group, working and marital status, September 2005
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- Figure 67: Number of live events seen, by region and ACORN group, September 2005
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- Figure 68: Number of live events seen, by detailed lifestage group, September 2005
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- Figure 69: Number of live events seen, by media, Internet and supermarket use, age finished education and TV reception, September 2005
- Attitudes towards live entertainment
- Most popular attitudes towards live entertainment
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- Figure 70: Most popular attitudes towards live entertainment, by gender, age, socio-economic group, working and marital status, September 2005
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- Figure 71: Most popular attitudes towards live entertainment, by region and ACORN group, September 2005
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- Figure 72: Most popular attitudes towards live entertainment, by detailed lifestage group, September 2005
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- Figure 73: Most popular attitudes towards live entertainment, by media, Internet and supermarket use, age finished education and TV reception, September 2005
- Next most popular attitudes towards live entertainment
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- Figure 74: Next most popular attitudes towards live entertainment, by gender, age, socio-economic group, working and marital status, September 2005
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- Figure 75: Next most popular attitudes towards live entertainment, by region and ACORN group, September 2005
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- Figure 76: Next most popular attitudes towards live entertainment, by detailed lifestage group, September 2005
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- Figure 77: Next most popular attitudes towards live entertainment, by media, Internet and supermarket use, age finished education and TV reception, September 2005
The Future
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- What people want to see
- The conditions are right
- Touting and ticketing
- Licensing and live entertainment
- Live entertainment could be the answer
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- Figure 78: Attitudes towards longer opening hours by the most popular outlets to purchase alcoholic drink, July 2005
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- Figure 79: Attitudes towards longer opening hours by the next most popular outlets to purchase alcoholic drink, July 2005
Forecast
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- Scenario 1 – Static
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- Figure 80: Forecast of live entertainment target groups, scenario 1, 2005-10
- Scenario 2 – Optimistic
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- Figure 81: Forecast of live entertainment target groups, scenario 2, 2005-10
- Scenario 3 – Pessimistic
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- Figure 82: Forecast of live entertainment target groups, scenario 3, 2005-10
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