Table of Contents
Introduction and Abbreviations
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- Definitions
- Consumer research
- ACORN
- Advertising data
- Abbreviations
Premier Insight
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- What a corker
- Events that sparkle
- Struggle for brand differentiation
- A more sophisticated barbecue
Executive Summary
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- Consumer familiarity boosts all wine sectors
- Buoyant post-millenium sales
- Champagne beats all records
- Sparkling wine thrives
- Spanish wines hold their own against the New World
- Concentration of ownership intensifies
- Moet & Chandon monopolises brand awareness
- Sales networks
- Champagne selection still a long way to go
- The future
- Loss of prestige seems unlikely
- Volume growth promises to outstrip value
Market Drivers
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- Living the gastro lifestyle
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- Figure 1: ‘I enjoy entertaining people at home’, 2001-05
- Drinking at home
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- Figure 2: Attitudes towards drinking at home, 2002-05
- A premium clientele
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- Figure 3: Agreement with lifestyle statements, by champagne and sparkling wine drinkers, 2005
- Going out to eat
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- Figure 4: Frequency of eating out, 2001-05
- The advance of the gastropub
- Accessibility via the retailers
- The gift element
- Limited production capacity
- Champagne as an investment
- Population changes
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- Figure 5: Trends and projections in UK population, by socio-economic group, 2000-09
- Age and lifestage
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- Figure 6: Trends and projections in UK population, by age group, 2000-09
Market Size and Trends
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- Comparing growth trends
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- Figure 7: Comparison of UK value sales of all sparkling and still wine, at current prices, 2000-05
- Figure 8: Indexed growth of UK value sales of all sparkling and still wine, at current prices, 2000-05
- Familiarity brings a new confidence in selection
- Millennium turning point
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- Figure 9: UK volume and value sales of all sparkling wine, by type, 2001-05
- The Old and the New
- Affordability
- The supermarket discount factor
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- Figure 10: Examples of price promotions in the major multiples, Jan-Feb 2006
- Gift buys
- Widening appeal to younger buyers
Market Segmentation
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- Champagne
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- Figure 11: UK volume and value sales of champagne, 2000-05
- Evidence of trading up
- The implications of growth
- Availability pushed to the limit
- Gifts and special promotions
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- Figure 12: UK volume sales of champagne, by packaging size, 2001-05
- The large…
- …and the small
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- Figure 13: UK volume sales of champagne, by type, 2001-05
- Taste for pink
- Trading up
- Accessibility versus prestige
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- Figure 14: Estimated price per litre of champagne and sparkling wine, at current prices, 2000-05
- Sparkling wine
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- Figure 15: UK volume sales of sparkling wine, 2000-05
- Own-label in the market
- Introducing premium sparklers
- Choice and variety
- Gift promotions
- Seasonality
The Supply Structure
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- Champagne and sparkling wine
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- Figure 16: Imports of champagne and sparkling wine, by volume and value, 2000-05
- Sparkling wine
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- Figure 17: Imports of sparkling wine, by country of dispatch and by volume, 2001-05
- Figure 18: Imports of sparkling wine, by country of dispatch and by value, 2001-05
- The Old World and the New
- Brand shares – champagne
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- Figure 19: Estimated brand shares in the total champagne market, by value, 2001-05
- On- and off-trade split
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- Figure 20: Estimated brand shares in the total champagne market, by value, by on- and off-trade, 2005
- Brand shares – sparkling wine
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- Figure 21: Estimated brand shares in the UK sparkling wine market, by volume, off-trade, 2001-05
- Companies and brands
- Champagne
- Consolidation in-house
- LVMH (Moet Hennessy Louis Vuitton)
- Broadening its range
- The champagnes
- Continuing dominance
- Pernod Ricard
- Sparklers
- The champagne houses
- Marne et Champagne
- Laurent-Perrier
- Mentzendorff
- A company extension
- Maxxium
- Other companies
- Vranken
- Nicolas Feuillatte
- Sparkling wine
- Crossover
- Freixenet
- Martini
- Hardys
- Other companies
- Other European wines
New Product Development
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- Strict limits to change
- Growth in interest in organic food
- Premium champagnes raise the bar
- Rosé in the sparkling wine sector
Advertising and Promotion
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- Figure 22: Main monitored media advertising expenditure on table wine, champagne and sparkling wine, 2000-05
- Champagne
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- Figure 23: Main monitored media advertising expenditure on champagne, 2000-05
- Figure 24: Main monitored media advertising expenditure on champagne, by brand, 2002-05
- Concentration of spend
- Event sponsorship presents an alternative
- Sparkling wine
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- Figure 25: Main monitored media advertising expenditure on sparkling wine, 2000-05
- Figure 26: Main monitored media advertising expenditure on sparkling wine, by brand, 2002-05
- Restrictions on advertising
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Distribution
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- Figure 27: Number of licensed premises in the UK, 2000-05
- On-trade vs off-trade
- Pricing
- Champagne
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- Figure 28: UK retail sales of champagne, by volume, by type of outlet, 2001-05
- On sales above average
- Off-trade differences
- Sparkling wine
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- Figure 29: UK retail sales of sparkling wine, by volume, by type of outlet, 2001-05
- The affordable treat
- Making it more special
- Major retailers – multiple grocers
- Convenience stores and independent grocers
- Major retailers – multiple specialists
- Major retailers – independent specialists
- The Internet
- Wine growers
- Multiple retailers
- Independent retailers
- Wine clubs
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The Consumer
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- Figure 30: Type of champagne or sparkling wine drunk, October 2005
- Must be a brand, any brand
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- Figure 31: Type of champagne drunk, 2006
- Stubborn champagne drinkers
- New World popularity
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- Figure 32: Type of sparkling wine drunk, October 2005
- Less discriminate sparkling wine drinkers
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Detailed Demographics
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- Figure 33: Types of champagne and sparkling wine drunk, by gender, age, socio-economic group, lifestage, Mintel's Special Groups, working status, marital status, presence of children and region, October 2005
- Figure 34: Types of champagne and sparkling wine drunk, by ACORN group, media usage, commercial TV viewing and supermarket usage, October 2005
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- Figure 35: Champagne and sparkling wine nets, October 2005
- Cross-analyses
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- Figure 36: Cross-analysis of champagne and sparkling wine nets, October 2005
- Figure 37: Cross-analysis of champagne and sparkling wine nets, October 2005
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- Figure 38: Cross-analysis of champagne and sparkling wine nets, October 2005
- Figure 39: Champagne and sparkling wine nets, by gender, age, socio-economic group, lifestage, Mintel's Special Groups, region, marital status, working status, presence of children and household size , October 2005
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- Figure 40: Champagne and sparkling wine nets, by media usage, ACORN group, commercial TV viewing and supermarket usage, October 2005
- Figure 41: Champagne and sparkling wine nets, by gender, age, socio-economic group, lifestage, Mintel's Special Groups, region, marital status, working status, presence of children and household size , October 2005
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- Figure 42: Champagne and sparkling wine nets, by media usage, ACORN group, commercial TV viewing and supermarket usage, October 2005
- Figure 43: Champagne and sparkling wine nets, by gender, age, socio-economic group, lifestage, Mintel's Special Groups, marital status, working status, presence of children, household size and region, October 2005
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- Figure 44: Champagne and sparkling wine nets, by media usage, ACORN group, commercial TV viewing and supermarket usage, October 2005
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The Consumer – Attitudes and Motivations
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- Figure 45: Attitudes towards champagne and sparkling wine, October 2005
- Not just any occasion
- Socio-economic group is influential
- Reasons not to drink it
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- Figure 46: Attitudes towards champagne and sparkling wine, October 2005
- Correlation analysis
- Convert to cava
- Supermarket significance
- Consumer Typologies
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- Figure 47: Consumer typologies in relation to champagne and sparkling wine, October 2005
- Uninterested (44% of respondents)
- Special Occasions Only (34% of respondents)
- Sparkling Wine Enthusiasts (7% of respondents)
- Price Concerned (7% of respondents)
- Party Drinkers (7% of respondents)
- A repertoire of one
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- Figure 48: Repertoire of champagne and sparkling wines drunk in the last 12 months, October 2005
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Attitudes and Motivations – Detailed Demographics
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- Attitudes towards champagne and sparkling wine
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- Figure 49: Attitudes towards champagne and sparkling wine, by gender, age, socio-economic group, lifestage, Mintel’s Special Groups, region, working status, marital status and presence of children, October 2005
- Figure 50: Attitudes towards champagne and sparkling wine, by media usage, ACORN group and supermarket usage, October 2005
- Figure 51: Attitudes towards champagne and sparkling wine, by gender, age, socio-economic group, lifestage, Mintel's Special Groups, region, working status, marital status and presence of children, October 2005
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- Figure 52: Attitudes towards champagne and sparkling wine, by media usage, ACORN group and supermarket usage, October 2005
- Consumer typologies
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- Figure 53: Consumer typologies, by gender, age, socio-economic group, region, marital status, working status, presence of children, Mintel's Special Groups, detailed lifestage groups and household size, October 2005
- Figure 54: Consumer typologies, by media usage, ACORN group, commercial TV viewing and supermarket usage, October 2005
- Cross-analysis
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- Figure 55: Cross-tabulation of consumer typologies, by champagne drunk, October 2005
- Figure 56: Cross-tabulation of consumer typologies, by wines drunk, October 2005
- Repertoire
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- Figure 57: Champagne and sparkling wines drunk in the last 12 months, October 2005
- Figure 58: Different champagne and sparkling wines drunk in the last 12 months, by gender, age, socio-economic group, region, marital status, working status, presence of children, Mintel's Special Groups, lifestage and household size, October 2005
- Figure 59: Different champagne and sparkling wines drunk in the last 12 months, by ACORN group, media usage, commercial TV viewing and supermarket usage, October 2005
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- Figure 60: Consumer typlogies, by repertoire, October 2005
- Figure 61: Correlation between champagne and sparkling wines drunk and champagne-only drinkers, October 2005
The Future and Forecast
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- Social trends and demographics
- Tackling the special occasion issue
- If demand exceeds supply
- Premium sparkling poised to step forward
- Perfect positioning
- Market forecast
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- Figure 62: Forecast of the retail value sales of champagne and sparkling wine at current and constant 2005 prices, 2005-10
- Factors used in the forecast
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