Table of Contents
Introduction and Abbreviations
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- Definition
- Consumer research
- Lifestage
- ACORN
- Abbreviations
Premier Insight
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- Free entry doesn’t stop spending
- Quality of service and experience to create loyalty
Summary of Key Report Findings
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- Almost 500 million days out expected in 2006
- Museums and art galleries number one
- Fragmented industry with two clear leaders
- Seaside resorts lead the way
- Price matters
- Two key market groups: child- and convenience-oriented
- Greater utilisation of the Internet needed
Market Factors
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- Economic factors
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- Figure 1: Trends in personal disposable income and consumer expenditure, 2001-11
- Demographic factors
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- Figure 2: Trends in the age structure of the UK population, by gender, 2000-11
- Figure 3: Forecast adult population trends, by socio-economic group, 2001-11
- Lifestage
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- Figure 4: Forecast adult population trends, by socio-economic group, 2000-11
- The British weather
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- Figure 5: Rainfall in the UK (% of 1961-1990 average)
- Terrorist attacks in London
- Overseas visitor trends and exchange rates
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- Figure 6: Exchange rate for Sterling against the US Dollar and the euro, 2000-05
- Figure 7: Holiday and VFR visits from overseas, 2000-04
Market Size and Trends
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- Figure 8: Estimated trends in visits to visitor attractions, 2000-06
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Market Segmentation
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- Figure 9: Days out attractions in England, by category, 2004
- Figure 10: Growth rates for days out attractions in england, 2000-04
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- Figure 11: Visits to top attractions in the UK, by category, 2004
- Major paid-admission attractions
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- Figure 12: Major paid-admission attractions in the UK, 2003 and 2004
- Major free-admission attractions
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- Figure 13: Major free-admission attractions in the UK, 2003 and 2004
- Museums/art galleries
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- Figure 14: Top ten most visited museums/art galleries in the UK, 2003 and 2004
- Historic properties
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- Figure 15: Top 10 historic properties in the UK, 2003 and 2004
- Workplaces
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- Figure 16: Top 10 workplace attractions in the UK, 2003 and 2004
- Gardens
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- Figure 17: Top 10 gardens in the UK, 2003 and 2004
- Wildlife attractions and zoos
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- Figure 18: Top 10 wildlife attractions in the UK, 2003 and 2004
- Country parks
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- Figure 19: Top 10 country parks in the UK, 2003 and 2004
- Leisure/theme parks
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- Figure 20: Top leisure/theme parks in the UK, 2003 and 2004
- Visitor/heritage centres
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- Figure 21: Top visitor/heritage centres in the UK, 2003 and 2004
- Farms
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- Figure 22: Top visitor attraction farms in the UK, 2003 and 2004
- Steam/heritage railways
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- Figure 23: Top 10 steam/heritage railways in the UK, 2003 and 2004
- Places of worship
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- Figure 24: Top 10 places of worship in the UK, 2003 and 2004
- Other attractions
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- Figure 25: Top 10 other attractions in the UK, 2003 and 2004
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The Supply Structure
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- Tussauds Group Limited
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- Figure 26: The Tussauds Group Ltd, financial profile, 2000-04
- National Trust
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- Figure 27: The National Trust, key financial statiistics, 2004 and 2005
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- Figure 28: Turnover from The National Trust (Enterprises) Limited, 2004 and 2005
- Figure 29: National Trust top 10 paid properties based on visitor numbers, 2004 and 2005
- Historic Royal Palaces
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- Figure 30: Visitors to Historic Royal Palaces’ properties, 2000-05 (thousands)
- Figure 31: Historic Royal Palaces’ properties financal profile, 2003/04-2004/05
- Merlin Entertainments Group Limited
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- Figure 32: Merlin entertainments financal profile, 2003-04
- The Eden Project
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- Figure 33: Spend per head at Eden, 2001/02-2004/05
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- Figure 34: Spend per head at Eden, 2001/02-2004/05
- Leisure Parcs
The Consumer
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- Destinations for Days Out
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- Figure 35: Places visited for a day out in the last 12 months, November 2005
- Most popular destinations by demographics
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- Figure 36: Most popular places visited for a day out in the past 12 months, by gender, age, socio-economic group, working and marital status, November 2005
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- Figure 37: Most popular places visited for a day out in the past 12 months, by region and ACORN group November 2005
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- Figure 38: Most popular places visited for a day out in the past 12 months, by detailed lifestage, November 2005
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- Figure 39: Most popular places visited for a day out in the past 12 months, by car, media and grocery store usage, November 2005
- Next most popular destinations by demographics
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- Figure 40: Next-most popular places visited for a day out in the past 12 months, by gender, age, socio-economic group, working and marital status, November 2005
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- Figure 41: Next-most popular places visited for a day out in the past 12 months, by region and ACORN group, November 2005
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- Figure 42: Next-most popular places visited for a day out in the past 12 months, by detailed lifestage, November 2005
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- Figure 43: Next-most popular places visited for a day out in the past 12 months, by car, media and grocery store usage, November 2005
- Sources of information for days out
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- Figure 44: Sources of information for days out, November 2005
The Consumer – Detailed Demographics
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- Most popular sources of information for days out by demographic analysis
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- Figure 45: Most popular sources of information for days out, by gender, age, socio-economic group, working and marital status, November 2005
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- Figure 46: Most popular sources of information for days out, by region and ACORN group, November 2005
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- Figure 47: Most popular sources of information for days out, by detailed lifestage, November 2005
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- Figure 48: Most popular sources of information for days out, by car, media and grocery store usage, November 2005
- Next-most popular sources of information
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- Figure 49: Next-most popular sources of information for days out, by gender, age, socio-economic group, working and marital status, November 2005
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- Figure 50: Next-most popular sources of information for days out, by region and ACORN group November 2005
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- Figure 51: Next-most popular sources of information for days out, by detailed lifestage November 2005
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- Figure 52: Next-most popular sources of information for days out, by car, media and grocery store usage November 2005
Consumer Attitudes and Targeting Opportunities
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- Factors influencing the choice of venue for days out
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- Figure 53: Factors influencing the choice of venue for days out, April 2000-November 2005
- Most popular factors influencing the choice of venue by demographics
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- Figure 54: Most popular factors influencing the choice of venue for a day out, by gender, age, socio-economic group, working and marital status, November 2005
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- Figure 55: Most popular factors influencing the choice of venue for days out, by region and ACORN group, November 2005
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- Figure 56: Most popular factors influencing the choice of venue for days out, by detailed lifestage, November 2005
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- Figure 57: Most popular factors influencing the choice of venue for days out, by car, media and grocery store usage, November 2005
- Next-most popular factors influencing choice of venue by demographics
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- Figure 58: Next-most popular factors influencing the choice of venue for days out, by gender, age, socio-economic group, working and marital status, November 2005
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- Figure 59: Next-most popular factors influencing the choice of venue for days out, by region and ACORN group, November 2005
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- Figure 60: Next-most popular factors influencing the choice of venue for days out, by detailed lifestage, November 2005
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- Figure 61: Next-most popular factors influencing the choice of venue for days out, by car, media and grocery store usage, November 2005
- Days out target groups
- Child-Orientated (19% of the population or 9.3 million adults)
- Convenience Seekers (25% of the population or 12.3 million adults)
- Apathetic (56% of the population or 27.5 million adults)
- Target groups by demographics
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- Figure 62: Target groups by gender, age, socio-economic group, working and marital status, November 2005
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- Figure 63: Target groups by region and ACORN group, November 2005
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- Figure 64: Target groups by detailed lifestage, November 2005
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- Figure 65: Target groups by car, media and grocery store usage, November 2005
Detailed Demographics
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- Number of day trips taken
- Locations of day trips taken
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- Figure 66: Number of day trips taken by types of trip in last 12 months, November 2005
- Media sources
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- Figure 67: Sources of information by number of day trips taken in last 12 months, November 2005
- Type of trips
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- Figure 68: Day trips made by number of trips taken in last 12 months, November 2005
The Future
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- Steady growth in visits
- Changing inbound market
- Regeneration of seaside resorts
- Internet marketing strategies
Forecast
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- Figure 69: Forecast for the days out market, by volume, 2006-11
- Factors used in the forecast
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