This report provides analysis and insights that can help in positioning marketing messages, launch of new products, and retail strategies that can help invigorate sales in the market, like: the influence of teens and young adults on the market; which racial/ethnic group is driving the most growth; new energy drink product introduction and analysis by flavor and claims; influence of glut of small manufacturers in the market; an understanding of the profile of the energy drink consumer by analyzing demographics, frequency of consumption, and brand usage; attitudes and opinions of the energy drinks consumer—and why people do not use energy drinks; and why the market may not be able to sustain current growth.

Using proprietary consumer research, statistical analysis, and other information tools such as GNPD, and through other primary and secondary research, Mintel provides actionable insights for the energy drinks market on the issues listed above, and on many other industry matters.