The women’s fine fragrance market has steadily declined since 2002-07, with the exception of 2005, and appears to be facing tougher challenges in the years to come. This report guides you through this crowded market by analyzing the following important topics and providing insight into where the market is headed.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Fast Forward Trends
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Drivers
Market Size and Trends
Market Segmentation
Retail Distribution
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Advertising and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Trade Associations
Other
Supply Structure
The Consumer: Adult Users
Teen Females and Fragrances
Future Trends and Forecast
3rd June 2008
Fragrance marketers target consumers with scents… lots of scents |
Why the market is saturated and what manufacturers are doing to maintain interest and capture the attention of new consumers 
