Table of Contents
Issues in the Market
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- Definitions
- Abbreviations
Insights and Opportunities
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- High hopes for dry slopes
- The big thaw and the elderly migration
- More freedom, less time
Market in Brief
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- Growth in an uncertain climate
- Ski-boarding
- Dry slopes: nurseries of tomorrow?
- Independent sector making tracks
- Specialist operators in pole position
- Budget packages + softer activities = potential market
- Best Western or Eastern Promise?
- Gentle expansion
Fast Forward Trends
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- Trend 1: Agelessness
- Trend 2: Convergence/Blur and Flux
Internal Market Environment
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- Still a minority sport
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- Figure 1: Participation and interest in skiing and snowboarding, 2001-05
- Time for new, softer activities?
- Young and affluent rule the slopes
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- Figure 2: Participation and interest in skiing and snowboarding, by gender, age, socio-economic group, presence of children, marital status, working status, household size, region, lifestage and Mintel’s Special Groups, 2005
- Attracting women
- Sustaining and nurturing youthful interest
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- Figure 3: 7-10-year-olds who ski and those who like skiing best, 2001-05
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- Figure 4: Frequency of skiing and snowboarding amongst 11-14-year-olds, and those who like skiing and snowboarding best, 2001-05
- Domestic skiing in decline
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- Figure 5: Scottish skier days, 2000/01-2004/05
- Artificial slopes the real future?
- Internet penetration
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- Figure 6: Internet penetration, by gender, socio-economic group and age, 2001-06
- Global warming and sustainable development
- Proliferation of low-cost routes to Alpine gateways
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- Figure 7: easyJet flights to Alpine gateways, 2006
Broader Market Environment
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- Economic wealth: Skiing less of a luxury
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- Figure 8: Trends in personal disposable income and consumer expenditure, 2001-11
- Population: young male dominance must be countered
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- Figure 9: Trends in the age structure of the UK population, by gender, 2001-11
- Socio-economic population heading: growing AB population
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- Figure 10: Forecast adult population trends, by socio-economic group, 2001-11
- Lifestage heading
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- Figure 11: Forecast adult population trends, by lifestage, 2001-11
Competitive Context
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- Figure 12: Overseas holidays and expenditure, at constant and current prices, 2001-06
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Strengths and Weaknesses in the Market
Who’s Innovating?
Market Size and Forecast
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- Figure 13: Snowsports holiday market and forecast, 2000/01-2011/12
- Recent past
- 2005/06 winter season
- Mintel foresight
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Segment Performance
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- Inclusive tours dominate
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- Figure 14: Snowsports holiday market size, by independent and tour operator volume (visits), 2000/01-2006/07
- Traditional destinations not melting away just yet
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- Figure 15: Destinations visited by the tour operator market, 2001/02-2005/06
- Low-cost capacity boosts Europe
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- Figure 16: Passenger flight arrivals into ski short-haul airports, 2001/02-2005/06
Market Share
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- Figure 17: Tour operator market share, 2001/02-2005/06
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- Figure 18: UK ski market, by type and operator, 2005/06
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Companies and Products
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- First Choice
- First Choice Snowsports
- Exodus
- Inghams Travel
- MyTravel
- Neilson
- TUI UK
- Crystal
- Thomson Ski
- Ski Club of Great Britain
- Specialist ski travel agents
Distribution
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- Figure 19: Methods of purchasing a ski holiday, 2002/03-2004/05
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Who Skis?
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- Participation in skiing holidays
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- Figure 20: Participation in skiing holidays, June 2006
- The Alps remain dominant
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- Figure 21: Locations and habits for ski holidays, June 2006
- Detailed Demographics
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- Figure 22: Participation in ski holidays, by demographics, June 2006
Attitudes Towards Skiing Holidays
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- Attitudes towards ski holidays
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- Figure 23: Attitudes towards skiing holidays, June 2006
- Attitudes by experience of skiing
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- Figure 24: Attitudes towards skiing, by participation in skiing holidays, June 2006
- Strongest attitudes towards ski holidays by demographics
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- Figure 25: Most popular attitudes towards ski holidays, by demographics, June 2006
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- Figure 26: Next most popular attitudes towards ski holidays, by gender, age, socio-economic group, marital status, working status, region, ACORN category, detailed lifestage groups, presence of children, Internet usage, daily newspaper readership, commercial TV viewing, TV reception and supermarket usage, June 2006
Skiing Targeting Opportunities
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- Skiers (17% of respondents or 5.2 million adults)
- Potentials (27% of respondents or 8.3 million adults)
- Not Interested (64% of respondents or 19.6 million adults)
- Ski experience of target groups
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- Figure 27: Target groups, by experience of skiing holidays, June 2006
- Attitudes of target groups
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- Figure 28: Target groups, by attitudinal statements, June 2006
- Booking methods of target groups
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- Figure 29: Target groups, by booking preference, June 2006
- Detailed demographics
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- Figure 30: Target groups, by demographics, June 2006
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