Table of Contents
Introduction and Abbreviations
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- Introduction
- Definition and data sources
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Changing composition and attitude of the teen population
- Parents a major source of spending money
- Teens are bargain shoppers
- Teens don’t limit their clothing purchases to brick and mortar stores
- Leisure spending
- Teens’ love affair with electronics
- Teens respond to non-traditional media
- Future prospects
Market Background
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- Demographic shifts among teens
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- Figure 1: Population projection of teens aged 12-17, 2000-15
- Figure 2: Racial and ethnic composition of teens aged 12-17, 2005-15
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- Figure 3: Racial and ethnic composition of the total U.S. population, 2000-50
- Decreasing labor force participation among teens
- Teens’ concerns for the future
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- Figure 4: Teens’ attitudes toward school and career, by age and gender, January-September 2005
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- Figure 5: Teens’ expected methods of paying for college, by age and gender, August 2006
Teens, Money and Income
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- Introduction
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- Figure 6: Total U.S. teen spending, at current and constant prices, 2001-06
- Sources of income
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- Figure 7: Teens’ sources of spending money, by age and gender, Fall 2005
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- Figure 8: Amount of weekly allowance, by age and gender, January-September 2005
- Working for pay
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- Figure 9: Weekly pre-tax earnings among teenagers holding a job, by age and gender, January-September 2005
- Types of teen jobs
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- Figure 10: Top ten industries for teen employment, July 2005
- What teens spend their money on
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- Figure 11: Purchases made with allowance money, by age and gender, January-September 2005
- Teen attitudes toward money and spending
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- Figure 12: Teen attitudes toward money, spending and saving, by age and gender, January-September 2005
- Teens, banking and finance
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- Figure 13: Teen ownership of financial instruments, by age and gender, August 2006
- Credit cards
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- Figure 14: Teen attitudes toward credit cards, by age and gender, January-September 2005
Teen Shopping Trends
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- Teen attitudes toward shopping
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- Figure 15: Attitudes toward shopping, by gender and age, January-September 2005
- How teens shop
- Shopping for clothing
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- Figure 16: People with whom teens shop for clothing, by gender and age, January-September 2005
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- Figure 17: Person(s) paying for teen clothing purchases, by age and gender, January-September 2005
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- Figure 18: Teen attitudes toward their looks and clothing, by age and gender, January-September 2005
- Teen shopping focus: jeans
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- Figure 19: Incidence of buying jeans, by teens, in the past 12 months, by age and gender, January 2006
- Brands of jeans bought
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- Figure 20: Brands of jeans bought by teens, by gender and age, May 2004-May 2005
- Where jeans are bought
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- Figure 21: Where teens buy jeans, by gender, January 2006
- Average amount spent on jeans
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- Figure 22: Average amount spent on last pair of jeans by teens, by age and gender, January 2006
- Teen shopping focus: music
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- Figure 23: Teen purchases of recorded music in the past 12 months, by age and gender, January-September 2005
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- Figure 24: Teen purchases of CDs, by age and gender, January-September 2005
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- Figure 25: Types of music purchased by teens, by age and gender, January-September 2005
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- Figure 26: number of music downloads purchased in the past 12 months, by age and gender, January-September 2005
- Where teens shop
- Teens and shopping malls
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- Figure 27: Frequency of mall visits within a four-week period, by gender and age, January-September 2005
- Internet shopping
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- Figure 28: Incidence of using PC or Internet, by age and gender, January-September 2005
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- Figure 29: Online activities performed by teens in the past 30 days, by age and gender, January-September 2005
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- Figure 30: Types of online purchases made by teens in the past 12 months, by age and gender, January-September 2005
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- Figure 31: Amount spent by teens on the Internet, by age and gender, January-September 2005
- Teen likelihood of buying from selected retailers or brands
- Clothing stores and apparel brands
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- Figure 32: Clothing stores and brands very likely to buy, by age and gender, August 2006
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- Figure 33: Teen perception of clothing stores and brands, by age and gender, August 2004
- Discount stores
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- Figure 34: Discount store brands very likely to buy, by age and gender, August 2006
- Shoe stores and brands
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- Figure 35: Shoe stores and brands very likely to buy, by age and gender, August 2006
- Teens drive the athletic shoe market
- Fast food outlets
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- Figure 36: Fast food brands very likely to buy, by age and gender, August 2006
- Internet services and websites
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- Figure 37: Internet services and websites very likely to buy from, by age and gender, August 2006
Leisure Time Spending Occasions
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- How teens spend their free time
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- Figure 38: Leisure activities pursued by teen in the past 12 months, by age and gender, January-September 2005
- Eating out
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- Figure 39: Teens’ patronage of fast food and family style restaurants, by age and gender, January-September 2005
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- Figure 40: Teens’ average number of visits to restaurants in past 30 days, by age and gender, January-September 2005
- Movies and live entertainment
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- Figure 41: Movie attendance by teens in the past 30 days, by age and gender, January-September 2005
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- Figure 42: Number of movies attended by teens in the past 30 days, by age and gender, January-September 2005
- Figure 43: Genre of movie viewed by teens, by gender and age, January-September 2005
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- Figure 44: Live entertainment attended in the past 12 months, by gender and age, January-September 2005
Teens and Electronics
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- Video games
- System ownership
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- Figure 45: Teen video game usage, by gender and age, January-September 2005
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- Figure 46: Hours of video games played by teens, by gender and age, January-September 2005
- Game and console purchase behavior
- Overview
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- Figure 47: Video game purchase behavior agree summary, by gender, June 2006
- Number of games purchased
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- Figure 48: Number of games purchased in last year by teens, by age and gender, June 2006
- Teens want their systems to do more
- Opinions and behaviors
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- Figure 49: Teen game beliefs and behaviors agree summary, by gender, June 2006
- Mobile phones
- Ownership
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- Figure 50: Teen ownership of cell phones and pagers, by age and gender, January-September 2005
- Reasons a cell phone is not owned
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- Figure 51: Reasons a mobile phone is not owned, by gender and age, June 2006
- Choosing a mobile phone
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- Figure 52: Reasons for choosing mobile phone, by age, July 2006
- Features used
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- Figure 53: Teens’ usage of mobile phone features, by gender and age, June 2006
- Brand preferences
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- Figure 54: Mobile phone service brand preference, by age and gender, August 2006
- Mobile phones as fashion
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- Figure 55: Teen attitudes toward the appearance of mobile phones, August 2006
- Digital cameras
- Teen camera ownership
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- Figure 56: Teen still camera ownership, by type, May 2004-May 2005
- Expenditures on still cameras
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- Figure 57: Cost of latest still camera bought by/for teens, May 2004-May 2005
Media and Advertising
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- Overview
- Social networking
- Buzz marketing
Future and Forecast
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- Future trends
- Demographic undercurrents
- Individualism vs. advertising
- The craving for communication
- Teen girls: more interests, but also more financially responsible
- Market forecast
- Teen spending
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- Figure 58: Forecast of total U.S. teen spending, at current and constant prices, 2006-11
Appendix: Trade Associations
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