Table of Contents
Issues in the Market
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- Definitions
- Abbreviations
Insights and Opportunities
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- Integrating the leisure offer
- The ethical casino?
- Drumming up businesses
Market in Brief
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- Footfall up…stakes down
- Size matters
- Profits up in smoke?
- Vive L’Angleterre
- Virgin punters
- Dens of iniquity
- Clicks into bricks
- London falling
- Hitting the jackpot
- Designer casinos
- Going global
Fast Forward Trends
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- Trend 1: De Sade Story
- Definition
- Context
- Market touchpoints/implications
- Trend 2: Ubuntu Anyone?
- Definition
- Context
- Market touchpoints/implications
- Trend 3: Trust in Me
- Definition
- Context
- Who will we entrust our health to?
- Market touchpoints/implications
Internal Market Environment
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- Dawn of a new age
- Demand tests abolished, with 17 licences up for grabs
- Allocation of licences
- Early freedoms
- Taxing matters
- Ads allowed
- No smoking chokes growth?
- Chips within chips
Broader Market Environment
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- Cautious consumers
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- Figure 1: Trends in GDP, personal disposable income and consumer expenditure, 2001-11
- Grey gamblers the key challenge
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- Figure 2: Trends in the age structure of the UK population aged 15+, by gender, 2001-11
- ABC1s the best long-term bet
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- Figure 3: Forecast adult population trends, by socio-economic group, 2001-11
- Volatility of London visitors
Competitive Context
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- Shining star
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- Figure 4: The UK gambling market, 2000-05
- Figure 5: UK gambling stakes, by key sector, 2000-04*
- Betting boom
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- Figure 6: UK gambling net expenditure, by key sector, 2000-04*
- Casino creep
- Virtual competition
- Gambling and the leisure pound
Strengths and Weaknesses in the Market
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- Strengths
- Strengths
- Weaknesses
Who’s Innovating?
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- Opening the Gates
- G whizz
- A day at the racino
- Wagering on women
Market Size and Forecast
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- Total spend on the rise, but individuals spending less
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- Figure 7: Total expenditure in UK casinos, 2001-11*
- Figure 8: Number of visits to UK casinos, 2001-06*
- Factors used in forecast
- Pre-2005 growth limited by regulatory framework
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- Figure 9: Casino industry structure, 2001-06*
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- Figure 10: Drop and house win for casinos, 2001-06*
- ‘Early freedoms’ provide a boost
- Mintel foresight
- There’s life in the old Act yet
- Oversupply in the short-term?
- Global heavyweights looking to back a winner
- March towards the mainstream
- Las Vegas here we come?
- Forecast: The Supercasino Effect
- How many extra visitors?
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- Figure 11: The supercasino effect on visitor numbers
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- Figure 12: Estimated increase in total number of casino visits created by the introduction of a supercasino
- How much will they spend?
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- Figure 13: The supercasino effect on market value
Segment Performance
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- Slots surge ahead
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- Figure 14: Expenditure in casinos by sector, 2001-05*
- Phase one sees maximum prize machines double
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- Figure 15: Gaming machines in UK casinos, 2001-05*
- Gaming to retain the lion’s share of revenues
- Non-gaming activities to the fore
- Rise of the regions
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- Figure 16: Distribution of trading casinos, by region, 2002-06
- North and Midlands take advantage of ‘early freedoms’…
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- Figure 17: Casino attendance, by region, 2001-05*
- …but London still gets the drop on them
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- Figure 18: Casino drop, by region, 2001-05*
- Figure 19: Average drop per visitor, by region, 2001-05*
- Keeping it simple
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- Figure 20: Distribution of drop, by game, 2001-05*
Companies and Products
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- Figure 21: UK casino market shares (estimated) at financial year-end 2005/06
- Figure 22: Number of casinos, by operator, 2004 and 2006*
- The big four
- The new playing field
- The world looks on with interest
- Backtrack on proposals leads to a change in strategy
- Acquiring a European base
- The multi-purpose Leisure venue
- A more focused approach
- The key players
- Stanley Leisure
- Investing in expansion
- Rank Group
- New CEO, new direction
- Gala Coral Group
- A mass-market approach
- Multimedia opportunities
- Regional expansion in the pipeline
- London Clubs International
- New venues to be entertainment-led
- High-roller venue sold to support new developments
- Aspinalls Holdings/Aspers
- A&S Leisure
- Ladbrokes
- Others
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The Consumer – Visiting and Future Intentions
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- Who are the likely customers?
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- Figure 23: Casino visiting, August 2006
- Casinos remain a niche interest…
- …but significant scope for expansion exists
- Who are the likely customers? – Detailed demographics
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- Figure 24: Casino visiting, by demographic sub-group, August 2006
- First time gamblers
- Problem punters?
- Upmarket visitors abroad…
- …and affluent guests
- No dice
The Consumer – Pulling in the Punters
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- Incentives for casino visiting
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- Figure 25: Incentives for casino visiting, August 2006
- First time nerves
- Incentives for casino visiting – detailed demographics
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- Figure 26: Incentives for casino visiting, by demographic sub-group, August 2006
- Women look for a helping hand
- Operators must face the music to attract the under-25s
- Young C2DEs drawn to gambling facilities
- Attitudes towards casinos
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- Figure 27: Attitudes towards casinos, August 2006
- Most popular attitudes towards casinos – detailed demographics
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- Figure 28: Most popular attitudes towards casinos, by demographic sub-group, August 2006
- Londoners among the most concerned over ‘problem gambling’
- A leisure destination for the young?
- Over-45s like a flutter elsewhere
- Next most popular attitudes towards casinos – detailed demographics
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- Figure 29: Next most popular attitudes towards casinos, by demographic sub-group, August 2006
- It’s all about the money for Ds
- The young and affluent like to keep it in the city
The Consumer – Targeting Opportunities
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- Appealing to novices and the more experienced
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- Figure 30: Incentives for casino visiting, by casino visiting, August 2006
- Four in ten first-timers want lessons
- Slots and roulette appeal to the novices
- Ancillary services may get guests back more regularly
- Breaking down barriers
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- Figure 31: Attitudes towards casinos, by casino visiting, August 2006
- Destination leisure
- Getting potential visitors into their comfort zones
- Online/offline gambling to grow in tandem
- Consumer typologies
- Prospective Punters (7% of the sample or 3.3 million adults aged 18+)
- Who are they?
- Friendly Flutters (14% of the sample or 6.6 million adults aged 18+)
- Who are they?
- Play Fairs (8% of the sample or 3.8 million adults aged 18+)
- Who are they?
- Stick in the Muds (71% of the sample or 33.7 million adults aged 18+)
- Who are they?
- Consumer typologies – detailed demographics
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- Figure 32: Consumer typologies, by demographic sub-group, August 2006
- Consumer typologies – how to attract them
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- Figure 33: Incentives for casino visiting, by consumer typologies, August 2006
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