Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Snapshot of the market
- Baby Boomers drive the market
- Appealing to men widens consumer base
- Cleansers and moisturizers down, anti-aging and acne treatments up
- Many companies compete, just a few lead
- The facial skincare consumer
- Soap and water the regimen of choice for half of adults
- FDM brands top the list of products used
- Respondents appear realistic about what skincare products can do
- One in five product users are constantly looking for the next new thing
- Anti-aging is the only segment forecast for growth
Market Drivers
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- Baby Boomers and Echo Boomers drive the market
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- Figure 1: Generations, 2002-12
- In search of the fountain of youth
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- Figure 2: The impact of culture and workplace on the importance of looking young, by gender and age, January 2004
- Baby Boomers going further to look younger
- New product introductions declining
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- Figure 3: Top positioning claims for new facial skincare product introductions, 2004 and 2006
- Ethnic consumers have different needs
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- Figure 4: Population, by race and Hispanic origin, 2002-12
- Reaching out to men
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- Figure 5: FDM sales of men’s facial skincare, 2001-05
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- Figure 6: Facial skincare products used—men, by age, May 2005-June 2006
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- Figure 7: Male population, by age, 2002-12
- Price does not determine what works best
Market Size and Trends
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- Market size
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- Figure 8: Retail sales of facial skincare, at current and constant prices, 2001-06
- Figure 9: Graph: Retail sales of facial skincare, at current and constant prices, 2001-06*
- Trends
Market Segmentation
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- Overview
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- Figure 10: Sales of facial skincare, by type, 2004 and 2006
- Figure 11: Graph: Sales of facial skincare, by segment, 2006
- Cleansers
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- Figure 12: Sales of facial cleansers, at current and constant prices, 2001-06
- Anti-aging
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- Figure 13: Sales of facial anti-aging products, at current and constant prices, 2001-06
- Acne treatments
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- Figure 14: Sales of acne treatments, at current and constant prices, 2001-06
- Moisturizers
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- Figure 15: Sales of facial moisturizers, at current and constant prices, 2001-06
- Fade/bleach
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- Figure 16: Sales of fade/bleach products, at current and constant prices, 2001-06
Supply Structure
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- Company and brand sales
- FDM sales by manufacturer
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- Figure 17: FDM sales of facial skincare, by manufacturer, 2005 and 2006*
- Cleansers
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- Figure 18: FDM sales of facial cleansers, by manufacturer and brand, 2005 and 2006*
- Anti-aging
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- Figure 19: FDM sales of facial anti-aging products, by manufacturer and brand, 2005 and 2006*
- Acne treatments
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- Figure 20: FDM sales of acne treatments, by manufacturer and brand, 2005 and 2006*
- Moisturizers
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- Figure 21: FDM sales of facial moisturizers, by manufacturer and brand, 2005 and 2006*
- Fades/bleaches
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- Figure 22: FDM sales of fades/bleaches, by manufacturer and brand, 2005 and 2006*
- Companies and brands
- Johnson & Johnson
- L’Oréal
- Procter & Gamble
- Other FDM brands
- Estée Lauder
- Avon Products Inc.
- Mary Kay
Advertising and Promotion
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- Introduction
- Companies and brands
- Estée Lauder
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- Figure 23: Clinique 3-Step Skincare System TV ad, 2006
- Johnson & Johnson
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- Figure 24: Ambi Even & Clear TV ad, 2006
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- Figure 25: Aveeno Positively Radiant Triple Boosting Serum TV ad, 2006
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- Figure 26: Clean & Clear Daily Pore Cleansing Pads TV ad, 2006
- Procter & Gamble
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- Figure 27: Almay 3-Step Skincare System TV ad, 2006
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- Figure 28: SK-II Facial Treatment Essence TV ad, 2006
- Mentholatum Co.
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- Figure 29: Oxy Chill Factor TV ads, 2006
- Boots Healthcare USA
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- Figure 30: Clearasil Daily Acne Control TV ad, 2006
- Rodan & Fields
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- Figure 31: Proactive Skincare System TV ad, 2006
- L’Oréal
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- Figure 32: L’Oréal Age Perfect TV ad, 2006
- Beiersdorf
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- Figure 33: Nivea for Men Active Firming Lotion TV ad, 2006
- StriVectin-SD
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- Figure 34: StriVectin-SD TV ad, 2006
Retail Distribution
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- Introduction
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- Figure 35: Retail sales of facial skincare, by channel, 2004 and 2006
- Consolidation impacts number of department stores selling facial skincare
- Drug stores
- Mass merchandisers
The Consumer
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- Introduction
- Summary
- Adults and facial skincare
- Products used
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- Figure 36: Facial skincare products used, December 2006
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- Figure 37: Facial skincare products used, by gender, December 2006
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- Figure 38: Facial skincare products used, by age, December 2006
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- Figure 39: Facial skincare products used, by race/ethnicity, December 2006
- Product attributes
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- Figure 40: Attributes of facial skincare products used, December 2006
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- Figure 41: Attributes of facial skincare products used, by gender, December 2006
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- Figure 42: Attributes of facial skincare products used, by race/ethnicity, December 2006
- Awareness of skin type
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- Figure 43: Perceived skin type, by gender, December 2006
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- Figure 44: Incidence of having sensitive skin, by selected demographics, December 2006
- Brands used
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- Figure 45: Brands of facial cleansing/medicated products used, by gender, May 2005-June 2006
- Incidence of buying prestige brands
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- Figure 46: Incidence of buying prestige skincare brands, by selected demographics, December 2006
- Prestige brands bought
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- Figure 47: Prestige brands bought, December 2006
- Satisfaction with products used
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- Figure 48: Satisfaction with current skincare regimen, December 2006
- Brand loyalty
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- Figure 49: Facial skincare brand behavior, December 2006
- Attitudes towards facial skincare
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- Figure 50: Attitudes towards facial skincare—agree summary, December 2006
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- Figure 51: Attitudes towards facial skincare—agree summary, by gender, December 2006
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- Figure 52: Attitudes towards facial skincare—agree summary, by race/ethnicity, December 2006
- Where facial skincare consumers get their information
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- Figure 53: Sources of information on which products to use, December 2006
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- Figure 54: Sources of information on which products to use, by age, December 2006
- Teens and facial skincare
- Products used
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- Figure 55: Teens’ incidence of using facial skincare products, by gender, May 2005-June 2006
- Facial cleansing and medicated products
- Forms used
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- Figure 56: Forms of facial cleansing/medicated products used by teens, by gender, May 2005-June 2006
- Types used
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- Figure 57: Types of facial cleansing/medicated products used by teens, by gender, May 2005-June 2006
- Frequency of use
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- Figure 58: Frequency of teens using facial cleansing/medicated products, by gender, May 2005-June 2006
- Brands used
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- Figure 59: Brands of facial cleansing/medicated products used—teens, by gender, May 2005-June 2006
- Moisturizers/creams/lotions
- Types used
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- Figure 60: Types of moisturizers/creams/lotions used by teens, by gender, May 2005-June 2006
- Brands used
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- Figure 61: Brands of moisturizer/cream/lotion used by teens, by gender, May 2005-June 2006
Future and Forecast
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- Future trends
- Real-term declines expected to continue
- Freer access to professional procedures benefits market
- Innovation vs. ancient wisdom
- Shifting numbers and attitudes in the consumer base
- Migration of prestige and specialty products to FDM outlets
- Market forecast
- Facial skincare products
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- Figure 62: Forecast of total U.S. sales of facial skincare products, at current and constant prices, 2006-11
- Figure 63: Previous sales and forecast of total U.S. sales of facial skincare products, at current prices, 2001-11
- Facial cleansers
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- Figure 64: Forecast of U.S. sales of facial cleansers, at current and constant prices, 2006-11
- Facial anti-aging products
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- Figure 65: Forecast of U.S. sales of facial anti-aging products, at current and constant prices, 2006-11
- Acne treatments
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- Figure 66: Forecast of U.S. sales of acne treatments, at current and constant prices, 2006-11
- Facial moisturizers
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- Figure 67: Forecast of U.S. sales of facial moisturizers, at current and constant prices, 2006-11
- Fade and bleach products
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- Figure 68: Forecast of U.S. sales of fade and bleach products, at current and constant prices, 2006-11
- Forecast Factors
Appendix: Trade Associations
Appendix: Additional Consumer Tables
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- Women
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- Figure 69: Brands of moisturizer/cream/lotion used—women, May 2005-June 2006
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- Figure 70: Brands of facial cleansing/medicated products used—women, May 2005-June 2006
- Men
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- Figure 71: Brands of moisturizer/cream/lotion used—men, May 2005-June 2006
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- Figure 72: Brands of facial cleansing/medicated products used—men, May 2005-June 2006
- Teens
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- Figure 73: Brands of moisturizer/cream/lotion used—teens, by gender, May 2005-June 2006
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- Figure 74: Brands of facial cleansing/medicated products used—teens, by gender, May 2005-June 2006
Appendix: New Product Briefs
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- AVA MD: Radical Departure Skincare Set
- Fiske Industries: Rejuvenating Night Time Serum
- Zia Natural Skincare: Apple Refining Mask
- Garnier: Nutritioniste Ultra-Lift
- Prescriptives: Px Prescriptives
- Unilever: Pond’s Clean Sweep
- CCA Industries: You’re The Man Shave Zone
- Neutrogena: Pore Refining Toner
- Procter & Gamble: Olay Hydrate & Cleanse
- Levlad: Tone Back the Clock Alcohol Free Soothing Toner
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