Table of Contents
Introduction
Data Sources
Overview
What is Holistic Tourism?
The Development of Holistic Tourism
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- Typical offerings on holistic holidays
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- Figure 1: Categorisation of holistic therapies, 2006
- Figure 2: Sample of preliminary findings from examination of 450 holistic tourism operators, 2006
Main Sectors within Holistic Holidays
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- Yoga
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- Figure 3: Market characteristics of yoga practitioners in the US, 2005
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- Figure 4: Age of yoga and pilates participants in the UK, 2006
- Industry insight
- Ayurveda
- ‘Detox’
- Industry insight
- Ananda Rejuvenating Retreats, mid-range detox holiday
- Meditation
- Retreats
- Industry insight
Key Factors Motivating Growth of Holistic Tourism
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- Market characteristics
- Industry insights have teased out various distinguishing themes
- Marketing and promotion
- Holistic tourists
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- Figure 5: Profile of holistic tourists
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- Figure 6: Visitor typologies – continuum of holistic tourists
- Industry insight
Sectors
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- Holistic hotels
- Holistic centres
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- Figure 7: Operational typologies – continuum of holistic sector organisation
- Holistic tour operators
- Case studies:
- Skyros – the original holistic holiday
- Neals Yard Agency – the first in the UK
- Free Spirit Travel – UK market leader in yoga holidays
- in:spa – first upmarket health and fitness holidays
- Lotus Journeys – quality holistic retreats online
- Yogoloji – first authentic yoga holidays in a luxury setting
Countries/Regions Offering Holistic Tourism
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- Asia
- India – the world’s spiritual home
- Kerala – land of ayurveda
- Soukya, Bangalore
- Japan – authentic wellbeing
- US
- European offerings
- Domestic vs overseas
Trends in Holistic Tourism
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- Demand and emerging offerings
What Next?
Index to Travel and Tourism Analyst
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- Index grouped by geographic area
Index to TTI Destination Reports 1993-2006
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- Country reports
Special Reports Index
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