Table of Contents
Issues in the Market
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- Key themes:
- Definitions
- Product categories
- Financial definitions
- Abbreviations
Insights and Opportunities
Market in Brief
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- Grocers’ non-food sales up £8.4 billion in five years
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- Figure 1: Estimated total non-food sales in grocery multiples, at current prices, 2001-06
- Top four categories dominant
- Positive factors for non-food
- But some negatives
- What Mintel’s research found
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- Figure 2: Consumer typologies for non-foods in grocery multiples, January 2007
- The competitive environment
- The future
Fast Forward Trends
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- Trust in Me
- I want it all. And I want it NOW
- Hyper-parenting
Internal Market Environment
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- Planning laws
- Competition under scrutiny
- Store size growth
- Internet shopping
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- Figure 3: Estimated e-commerce sales, 2005/06
- Opening hours
Broader Market Environment
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- Consumer incomes, saving and expenditure
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- Figure 4: UK real personal disposable income growth, consumer expenditure growth, bank base rate and savings ratio, actual and projected, 2002-2012
- Pricing pressure – severe but set to slow
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- Figure 5: UK actual and projected price inflation in food and selected non-food markets, 2001-12
- Population – older and more upmarket
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- Figure 6: UK population, by age, 2002-12
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- Figure 7: UK adult population aged 15+, by socio-economic group, 2002-12
- Retired and third agers set to rise
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- Figure 8: UK adult population aged 15+, by lifestage, 2007
- Figure 9: UK adult population aged 15+ by lifestage, percentage change, 2002-07 and 2007-12
- Car ownership rises
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- Figure 10: GB car ownership by percentage of households, 1985-2005
The Market in Context
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- Key findings:
- Sales through food retailers versus all retail sales
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- Figure 11: All retail sales and predominantly food retailers’ sales, at current prices, 2001-06
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- Figure 12: All retail sales and predominantly food retailers’ sales, index at current prices, 2001-06
- Sales through food stores versus non-food stores
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- Figure 13: Sales through food retailers versus non-food retailers, at current prices, 2001 and 2006
- Grocers’ non-food sales compared with total consumer expenditure
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- Figure 14: Grocers’ estimated sales in individual product categories compared with consumer expenditure, 2006, and increase 2001-06
Who’s Innovating?
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- Tesco – clothing that saves the planet and your conscience
- Asda – at home in our kitchens, living rooms and bedrooms
- Is there a doctor in the store?
- George – stretching its brand
- Rethinking the space question
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Market Size and Forecast
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- Key points:
- Grocers’ growth rate slows – or does it?
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- Figure 15: Market size and forecast of non-foods in grocery multiples, by value, 2002-12
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- Figure 16: Past and future trends in non-foods in grocery multiples, by value, 2002-12
- Factors incorporated in the forecast
- Breakdown by category
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- Figure 17: Estimated sales of selected non-food categories in grocery multiples, at current prices, 2001-06
- What will affect this market in future?
- Space: the final frontier?
Where they Shop and What Non-foods they Buy
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- Key findings:
- Source of main grocery shopping
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- Figure 18: Source of main grocery shopping, 2003, 2005 and 2007
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- Figure 19: Source of main grocery shopping, by gender, age and socio-economic group, January 2007
- What non-food items do shoppers buy?
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- Figure 20: Non-food items bought from main supermarket in the last 12 months, January 2007
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- Figure 21: Top three non-food items bought from main supermarket in the last 12 months, by age group, January 2007
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- Figure 22: Top three non-food items bought from main supermarket in the last 12 months, by socio-economic status, January 2007
- Non-food items bought by where people buy their groceries
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- Figure 23: Non-food items bought from main supermarket in the last 12 months, by main supermarket used for groceries, January 2007
- Number of non-foods categories purchased
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- Figure 24: Number of different non-food categories purchased from main grocery store, January 2007
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- Figure 25: Non-foods purchased from main grocery store, by number of product categories purchased, January 2007
- Number of non-food categories bought by main store used
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- Figure 26: Number of non-food categories purchased, by main store used for groceries, January 2007
- Average number of non-food categories bought by main store used
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- Figure 27: Average number of non-food categories bought from main grocery store, by main store used, January 2007
- How loyal are non-food shoppers?
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- Figure 28: Other supermarkets or grocery stores used regularly for using non-food items, by main supermarket used for groceries, January 2007
- Customer split for non-foods shopping
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- Figure 29: Customer split between main grocery and non-main grocery shoppers for buying non-foods, January 2007
Where they Shop and What Non-foods they Buy – Detailed Consumer Demographics
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- Figure 30: Source of main grocery shopping, by demographic sub-group, January 2007
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- Figure 31: Non-food items bought from main supermarket in the last 12 months, by demographic sub-group, January 2007
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- Figure 32: Non-food items bought from main supermarket in the last 12 months, by demographic sub-group, January 2007
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- Figure 33: Non-food items bought from main supermarket in the last 12 months, by demographic sub-group, January 2007
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- Figure 34: Other supermarkets or grocery stores used regularly for buying non-food items, January 2007
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How they Shop for Non-foods in Grocery Multiples
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- Key findings:
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- Figure 35: Shopping behaviour when buying non-food items in supermarkets or grocery stores, January 2007
- Ways of shopping for non-foods in supermarkets or grocery stores
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- Figure 36: Shopping behaviour when buying non-food items in supermarkets or grocery stores, by gender, age and socio-economic group, January 2007
- Ways of shopping by main supermarket used for groceries
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- Figure 37: Shopping behaviour when buying non-food items in supermarkets or grocery stores, by main supermarket used for groceries, January 2007
How they Shop for Non-foods in Grocery Multiples – Detailed Consumer Demographics
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- Figure 38: Shopping behaviour when buying non-food items in supermarkets or grocery stores, by demographic sub-group, January 2007
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How they Feel about Non-foods in Grocery Multiples
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- Key findings:
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- Figure 39: Attitudes towards non-foods in grocery multiples, January 2007
- Convenience the winner
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- Figure 40: Attitudes towards non-foods in grocery multiples, by gender, age and socio-economic group, January 2007
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- Figure 41: Percentage who would visit a supermarket where there is no food, relative to 'all', January 2007
- Figure 42: Attitudes towards non-foods in grocery multiples, by gender, age and socio-economic group, January 2007
- Identifying targets
- Trolleyholics (35%)
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- Figure 43: Consumer typologies for non-foods in grocery multiples, January 2007
- Aisle Avoiders (37%)
- Planned Purchasers (28%)
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- Figure 44: Consumer typologies for non-foods in grocery multiples, by gender, age and socio-economic group, January 2007
How they Feel about Non-foods in Grocery Multiples – Detailed Consumer Demographics
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- Figure 45: Attitudes towards non-foods in grocery multiples, by demographic sub-group, January 2007
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- Figure 46: Attitudes towards non-foods in grocery multiples, by demographic sub-group, January 2007
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- Figure 47: Consumer typologies for non-foods in grocery multiples, by other demographic and lifestyle breaks, January 2007
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Retail Competitor Analysis
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- Key points:
- The competitive line-up
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- Figure 48: Grocers’ non-food competitive position, 2007
- Evaluation
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- Figure 49: Online retailers, evaluation, 2006/07
- Recommendations for retailers to realise their potential
Brand Elements
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- Figure 50: Brand positioning map for non-foods in grocery multiples, April 2007
- Tesco
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- Figure 51: Words associated with the Tesco brand, April 2007
- Brand qualities
- Playing hardball for shareholders and world domination
- Asda
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- Figure 52: Words associated with the Asda brand, April 2007
- Brand qualities
- People retailing
- Sainsbury’s
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- Figure 53: Words associated with the Sainsbury’s brand, April 2007
- Brand qualities
- Would pay more, but not sure about the lines
- Morrisons
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- Figure 54: Words associated with the Morrisons brand, April 2007
- Brand qualities
- Yes, we do need more reasons to shop at Morrisons
- Aldi
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- Figure 55: Words associated with the Aldi brand, April 2007
- Brand qualities
- Pile ‘em high, sell ‘em cheap
- Lidl
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- Figure 56: Words associated with the Lidl brand, April 2007
- Brand qualities
- Cheap but not cheerful
- Usage of brands
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- Figure 57: Consumer usage of various non-food grocery brands, April 2007
- Attitudes towards brands
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- Figure 58: Attitudes towards non-food grocery brands, April 2007
- Tesco has the customer’s trust
- Brand satisfaction and performance - Tesco and Asda stand out
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- Figure 59: Customer rating of non-food grocery brands, April 2007
- Brand commitment
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- Figure 60: Degree of customer commitment to non-food grocery brands, April 2007
- Round up
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Retailer Profiles
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- Tesco
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- Figure 61: Tesco plc, UK outlet numbers and floor space, 2001-06
- Figure 62: Tesco plc, UK outlet numbers, by format type, 2001-06
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- Figure 63: Tesco plc, group and UK financial performance, 2001-06
- Asda
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- Figure 64: Asda, UK outlet numbers, by format type and total floor space, 2001-06
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- Figure 65: Asda, financial performance, 2000-05
- Sainsbury’s
- UK store portfolio
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- Figure 66: Sainsbury’s Supermarkets, outlets by size, 2001-06
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- Figure 67: Sainsbury's Supermarkets, financial performance, 2001-06
- Morrisons
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- Figure 68: WM Morrison Group, UK outlet numbers and floor space, 2002-07
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- Figure 69: WM Morrison Group, financial performance, 2002-07
- Waitrose
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- Figure 70: Waitrose, outlet numbers and floor space, 2002-07
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- Figure 71: Waitrose, financial performance, 2002-07
- Somerfield
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- Figure 72: Somerfield, outlet numbers and floor space, 2001-06
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- Figure 73: Somerfield, financial performance, 2001-06
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