Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Little growth in a mature market
- Mass merchandisers, club stores more successful
- Hispanic consumers are key
- Cakes lead in sales
- Healthier foods remain important
- Strong interest in smaller portions
- Suppliers are doing more
- Convenience and freshness are the winning strategies
- Key consumer insights
Market Drivers
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- Changing landscape for supermarkets and ISBs
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- Figure 1: Number of in-store service bakeries, 2001-06
- Demographic shifts
- Smaller households weigh on ISB market
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- Figure 2: Households by size, 1995 and 2005
- A growing Hispanic population
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- Figure 3: Population by race and Hispanic origin, 2002-12
- Health and diet trends
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- Figure 4: Types of bread purchased, April 2007
- Additional market drivers
- Increased spending on holidays
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- Figure 5: U.S. consumer spending on holidays, 2004-06
- Overall economic trends
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- Figure 6: Average U.S. retail gasoline prices, 2002-07
- Competing products
Market Size and Trends
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- Figure 7: Total U.S. in-store bakery sales, at current and constant prices, 2001-06
- Figure 8: Number of in-store service bakeries, 2001-06
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- Figure 9: In-store service bakery percent of total store sales, 2001-06
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- Figure 10: Average weekly sales per in-store service bakery, at current and constant prices, 2001-06
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Market Segmentation
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- Introduction
- In-store bakery sales by segment
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- Figure 11: Sales of in-store bakery items, segmented by product, 2004 and 2006
- Cakes
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- Figure 12: Sales of ISB cakes, at current and constant prices, 2001-06
- Breads
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- Figure 13: Sales of ISB breads, at current and constant prices, 2001-06
- Donuts
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- Figure 14: Sales of ISB donuts, at current and constant prices, 2001-06
- Bagels/muffins/croissants
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- Figure 15: Sales of ISB bagels/muffins/croissants, at current and constant prices, 2001-06
- Cookies
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- Figure 16: Sales of ISB cookies, at current and constant prices, 2001-06
- Pies
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- Figure 17: Sales of ISB pies, at current and constant prices, 2001-06
- Danish/sweet rolls
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- Figure 18: Sales of ISB danish/sweet rolls, at current and constant prices, 2001-06
- Other
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- Figure 19: Sales of ISB other, at current and constant prices, 2001-06
Supply Structure
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- ISB production methods
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- Figure 20: Use of preparation methods at ISBs, 2006 and 2007
- In-store bakery suppliers
- Large suppliers
- Boutique suppliers
Advertising and Promotion
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- Creating a 360-degree experience
- Licensed brand products
- Supplier-sponsored promotions
Retail Distribution
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- Introduction
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- Figure 21: U.S. retail sales at in-store bakeries, by channel, 2004 and 2006
- Supermarkets
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- Figure 22: U.S. sales at in-store bakeries at supermarkets, at current and constant prices, 2001-06
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- Figure 23: Number of ISBs in leading supermarkets, 2006
- Mass merchandiser supercenters
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- Figure 24: In-store bakery sales at mass merchandisers, 2001-06
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- Figure 25: Number of ISBs in leading mass merchandisers/supercenters, 2006
- Club stores
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- Figure 26: Number of ISBs in leading club stores, 2006
The Consumer: Usage, Competitive Analysis, and Purchase Factors
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- Introduction
- Summary
- Trend data
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- Figure 27: Types of products purchased from ISBs, 2005 and 2007
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- Figure 28: Types of bread purchased, 2005 and 2007
- ISB and ISB retail location usage
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- Figure 29: Rates of purchase at ISBs, by gender, household income, race/ethnicity and household size,
- ISB locations shopped
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- Figure 30: ISB locations shopped, by gender, April 2007
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- Figure 31: ISB locations shopped, by age, April 2007
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- Figure 32: ISB locations shopped, by household income, April 2007
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- Figure 33: ISB locations shopped, by race/ethnicity, April 2007
- Other stores where baked goods are purchased
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- Figure 34: Channels where baked goods are purchased, by gender, April 2007
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- Figure 35: Channels where baked goods are purchased, by age, April 2007
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- Figure 36: Channels where baked goods are purchased, by HH income, April 2007
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- Figure 37: Channels where baked goods are purchased, by race/ethnicity, April 2007
- Reasons for purchasing at ISBs
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- Figure 38: Service-focused reasons for buying from an ISB, by gender, April 2007
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- Figure 39: Service-focused reasons for buying from an ISB, by age, April 2007
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- Figure 40: Service-focused reasons for buying from an ISB, by household income, April 2007
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- Figure 41: Service-focused reasons for buying from an ISB, by household size, April 2007
- Reasons for shopping at ISBs—product focus
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- Figure 42: Product-focused reasons for buying from an ISB, by gender, April 2007
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- Figure 43: Product-focused reasons for buying from an ISB, by age, April 2007
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- Figure 44: Product-focused reasons for buying from an ISB, by household income, April 2007
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- Figure 45: Product-focused reasons for buying from an ISB, by race/ethnicity, April 2007
The Consumer: Products and Claims, Shopping Satisfaction, and Features
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- Introduction
- Summary
- Types of products purchased
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- Figure 46: Types of products purchased from ISBs, by gender, April 2007
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- Figure 47: Types of products purchased from ISBs, by age, April 2007
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- Figure 48: Types of products purchased from ISBs, by household income, April 2007
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- Figure 49: Types of products purchased from ISBs, by race/ethincity, April 2007
- Health features
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- Figure 50: Types of bread purchased, by age, April 2007
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- Figure 51: Types of bread purchased, by household income, April 2007
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- Figure 52: Types of bread purchased, by race/ethincity, April 2007
- Attitudes towards ISBs and baked goods
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- Figure 53: Attitudes towards ISB service, by gender, April 2007
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- Figure 54: Attitudes towards ISB service, by household income, April 2007
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- Figure 55: Attitudes towards ISB service, by race/ethnicity, April 2007
- Attitudes towards baked goods and diet
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- Figure 56: Attitudes towards baked goods/diet, by gender, April 2007
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- Figure 57: Attitudes towards baked goods/diet, by age, April 2007
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- Figure 58: Attitudes towards baked goods/diet, by race/ethnicity, April 2007
- ISB features
- ISB features—Custom cake decoration
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- Figure 59: Interest in custom cake decoration, by gender, age, household income, race/ethnicity and household size, April 2007
- ISB features—Free samples
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- Figure 60: Interest in free samples, by gender, age, household income, race/ethnicity and household size, April 2007
- ISB features—“Right out of the oven” products
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- Figure 61: Interest in “right out of the oven” products, by gender, age, household income, race/ethnicity and household size, April 2007
- ISB features—Locally made products
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- Figure 62: Interest in locally made products, by gender, age, household income, race/ethnicity and household size, April 2007
Future and Forecast
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- Future trends
- A resurgence in the supermarket ISB
- Single serving and portability to command continued interest
- Healthy product rollouts
- Hispanic families important to growth
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- Figure 63: Average household size, by race/Hispanic origin of householder, 2001-06
- Market forecast
- In-store bakery market
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- Figure 64: Forecast of total U.S. in-store bakery sales, at current and constant prices, 2006-11
- Cakes
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- Figure 65: Forecast of sales of ISB cakes, at current and constant prices, 2006-11
- Breads
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- Figure 66: Forecast of sales of ISB breads, at current and constant prices, 2006-11
- Donuts
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- Figure 67: Forecast of sales of ISB donuts, at current and constant prices, 2006-11
- Bagels/muffins/croissants
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- Figure 68: Forecast of sales of ISB bagels/muffins/croissants, at current and constant prices, 2006-11
- Cookies
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- Figure 69: Forecast of sales of ISB cookies, at current and constant prices, 2006-11
- Pies
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- Figure 70: Forecast of sales of ISB pies, at current and constant prices, 2006-11
- Danish/sweet rolls
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- Figure 71: Forecast of sales of ISB danish/sweet rolls, at current and constant prices, 2006-11
- Other
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- Figure 72: Forecast of sales of ISB other, at current and constant prices, 2006-11
- Forecast factors
Appendix: Trade Associations
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