Table of Contents
Issues in the Market
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- Main issue
- Definition
- Abbreviations
Insights and Opportunities
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- Kicking against the clicks
- Live feeds
- Stop, don’t shoot
Fast Forward Trends
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- Trend 1: The Supernanny State
- What's It About?
- What We've Seen
- Specifics
- What Next?
- Trend 2: Calm and Chaos
- What's it about?
- What we've seen
- Specifics
- Implications
- What Next?
- What is Fast Forward Trends?
Market in Brief
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- A fine performance
- Got to be there
- Music for all…
- …but the kids are doing it for themselves
- New technology tops the charts
- Key supporting cast
- Touts out!
- Strictly culture
Internal Market Environment
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- Key points
- Touting for business
- Licensing Act – hit or miss?
- Smoke gets in your eyes
- New venues – a boost for the industry
- Culture vultures
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- Figure 1: Attitudes towards British culture, by incoming market, may 2006
- Incoming tourism on the up
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- Figure 2: Overseas residents’ holiday visits in the UK by purpose of visit, 2001-05
Broader Market Environment
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- Key points
- Entertaining economy
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- Figure 3: Trends in personal disposable income and consumer expenditure, 2002-12
- Ageless appeal for some
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- Figure 4: Trends in the age structure of the UK population, by gender, 2002-12
- Affluent audiences
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- Figure 5: Forecast adult population trends, by socio-economic group, 2002-12
- Third age and retired show key growth
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- Figure 6: Forecast adult population trends, by socio-economic group, 2002-12
- Get a life, get connected!
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- Figure 7: Internet penetration, by gender, socio-economic group and age, 2002-06
- All about me
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- Figure 8: UK spending priorities, January 2007
Competitive Context
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- Key points
- Who gets the leisure pound?
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- Figure 9: Consumer expenditure on selected leisure goods and activities, 2001-06
- Is staying in the new going out?
- Fun and games at home
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who's Innovating?
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- Key points
- Converting the masses
- A royal deal
- ENO online
- Download deals
- Silent sounds
- Young blood in the theatre
Market Size
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- Key points
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- Figure 10: Household expenditure on live entertainment, 2003-06
- A flourishing live music scene
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- Figure 11: The UK live music market at major venues, by value, 2001-07
- Good on the dance floor?
- West End wonder
- Other live entertainment
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- Figure 12: UK pub market, 2001-07
- Mintel foresight
- Ticking off ticket touts
- M power
- Back of the net
- New venues
- AC/PC
Companies and Products
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- Key points
- Venue chains
- Academy Music Group
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- Figure 13: Venues owned and operated by Academy Music Group Ltd, 2007
- Barfly
- JD Wetherspoon
- Jongleurs
- O’Neill’s
- Spearmint Rhino
- Entertainment associations, ticketing and promotion companies
- Concert Promoters Association (CPA)
- Keith Prowse Ticketing
- National Arenas Association (NAA)
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- Figure 14: Current NAA members, June 2007
- Society of London Theatre (SOLT)
- Ticketmaster
The Consumer: Entertainment and Venues
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- Key points
- Live music rocks!
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- Figure 15: Types of live entertainment seen or taken part in, in the last 6 months, May 2007
- Pint and a performance
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- Figure 16: Venues visited to see live entertainment in the UK, in the last 6 months, 2007
- The pub’s the place for all
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- Figure 17: Most popular venues visited to see live entertainment in the UK, by demographic sub-group, May 2007
- Something for everyone
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- Figure 18: Next most popular venues visited to see live entertainment in the UK, by demographic sub-group, May 2007
- Know your audience
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- Figure 19: Venues visited to see live entertainment, by other venues visited, May 2007
- Pub rules all bar one
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- Figure 20: Venues visited to see live entertainment, by other venues visited, May 2007
What have you seen: Demographics
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- Ageless appeal of live music
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- Figure 21: Most popular types of live entertainment seen or taken part in, by demographic sub-group, May 2007
- Kool karaoke
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- Figure 22: Next most popular types of live entertainment seen or taken part in, by demographic sub-group, May 2007
- Venues visited by live entertainment seen
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- Figure 23: Venues visited by live entertainment experienced, May 2007
- Figure 24: Further entertainments by venues visited, May 2007
The Consumer – Attitudes Towards Live Entertainment
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- Key points
- Live and kicking
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- Figure 25: Attitudes towards live entertainment, May 2007
- The live age
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- Figure 26: Most popular attitudes towards live entertainment by demographics, May 2007
- Parents and packages
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- Figure 27: Further attitudes towards live entertainment by demographics, May 2007
The Consumer – Targeting Opportunities
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- Livewires (35% of respondents or 17.5 million adults aged 18+)
- Occasionally Live (14% of respondents or 7.0 million adults aged 18+)
- Screensavers (50% of respondents or 20.5 million adults aged 18+)
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- Figure 28: Live entertainment target groups, by demographics, May 2007
- Music & comedy – a winning combination
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- Figure 29: Live entertainment target groups, by venues visited in the UK, May 2007
- Get your five a half year!
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- Figure 30: Live entertainment target groups, by number of venues visited in the UK, May 2007
- The pub pulls in the punters
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- Figure 31: Number of live entertainment venues visited in the UK during the last 6 months, May 2007
- Live music to listen to has universal appeal
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- Figure 32: Number of types of live entertainment venues visited, May 2007
Forecast
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- Scenario 1: Static
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- Figure 33: Forecast of live entertainment consumers groups, scenario 1, 2007-12
- Scenario 2: Optimistic
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- Figure 34: Forecast of live entertainment consumers groups, scenario 2, 2007-12
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