Attitudes of Women Aged 18-34 - US - July 2008
Attitudes of Women Aged 18-34 - US - July 2008

Women ages 18-24 and 25-34 are some of the most important demographics in American society, with each group having its own distinct values, aspirations, and attitudes towards a wide variety of products and services. The information presented herein will provide readers with considerable insight into women in these two age groups and important sub-groups, such as:

more

Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Fast Forward Trends
Insights and Opportunities

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Race and Ethnicity
Custom Consumer Groups
Cluster Analysis—Actualized Partners, Social Networkers, Struggling Singles

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Other Useful Consumer Tables
Appendix: Trade Associations

Other

Demographic Considerations
Attitudes Towards Discrimination
Perception of Life Balance
Attitudes Towards Travel and Leisure
Attitudes Towards the Media
Attitudes Towards Brick-and-Mortar Shopping
Attitudes Towards Green Products
Attitudes Towards Online Shopping
Attitudes Towards Online Communities and Social Networking