"Green" messages have swept the marketing world over the past two years and Mintel provides the context necessary to understand the green marketplace. Interest in environmental issues, especially climate change, has surged in the wake of Hurricane Katrina, soaring oil prices, and Al Gore's Oscar-winning film and Nobel Prize. Marketers have caught on to the benefits that green messaging can bring to their brands.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Fast Forward Trends
Insights and Opportunities
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Green Consumer
Custom Consumer Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
The Qualitative Survey: What Companies are Green?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Trade Associations
Other
Trends in Green Marketing
Competitive Context: Other Cause-Related Marketing
Trends in Green Business Practices
Consumer Attitudes Toward Corporate Responsibility
Rewarding Ethical Brands
Punishing “Bad” Brands
Deciding Which Brands are Green
Which Green Issue is Most Important?
Limits to Knowledge about Corporate Responsibility
Attitudes Toward Green Advertising
Results by Race and Ethnicity
The Qualitative Survey: Consumer Concerns and Behavior
The Qualitative Survey: Green Branding
The Qualitative Survey: Responses about Packaging
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The fast-growing market for green products and services with analysis on green marketing and branding by all kinds of businesses.
