This report explores the bottled water category and provides insights-going beyond discussing segments, brand performance, and current trends to growing the consumer base and increasing frequency of purchase from current consumers. Specifically, the highlights of analysis in the report include:
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This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Insights and Opportunities
Fast Forward Trends
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Segment Performance—Convenience/PET Still Water
Segment Performance—Jug/Bulk Still Water
Segment Performance—Sparkling/Mineral Water
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Custom Consumer Groups
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Retail Channels—Mass and Other
Companies and Brands
Brand Share—Convenience/PET Still Water
Brand Share—Jug/Bulk Still Water
Brand Share—Sparkling/Mineral Water
Innovation and Innovators
Advertising and Promotion
Oxygen Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Other Useful Consumer Tables
Appendix: IRI/Builders Panel Data Definitions
Appendix: Trade Associations
Retail Channels—Natural Grocery Stores
Bottled Water Usage, Frequency and Brand Penetration
Enhanced Water: Consumption and Desirable Attributes
Attitudes and Behaviors
Reasons for not Drinking Bottled Water
IRI/Builders Panel Data: Key Household Purchase Measures