Table of Contents
Issues in the Market
-
- Main issues
- Definition
- Abbreviations
Insights and Opportunities
-
- Foxy poker?
- Smile, you’re on pokercam
- Royale flush
Market in Brief
-
- The poker population
- Growing profile paves the way for success
- Challenges and opportunities
- US ban to have an impact?
- A young man’s game
- The Cadillac of poker in the UK
- Just a bit of fun
- Where to next?
Fast Forward Trends
-
- Trend 1: Oliver's Army – Celebs and Social Engineering
- What's it about?
- Observations
- What next?
- Trend 2: Eco-Centricity
- What's It About?
- Observations
- What next?
Internal Market Environment
-
- Key points
- The gambling landscape shifts
- Poker clubs’ backlash
- Skill or chance?
- The US ban
- Poker on TV
-
- Figure 1: Televised poker coverage, 2001-06
- Poker in the press
Broader Market Environment
-
- Key points
- Demographic trends present a mixed outlook
- Consumer confidence takes a hit
- Broadband growth speeds up play
- Digital TV provides another platform
- Poker on the move
Competitive Context
-
- Key points
- A big dog, but for how long?
-
- Figure 2: Participation in selected gambling activities, 2007
- The big night in
- Straight draw for pubs
Strengths and Weaknesses in the Market
-
- Strengths
- Weaknesses
Who’s Innovating?
-
- Key points
- On a Bwin-ning streak
- A Two-Way street
- Taking chat to the next level
- From online to in your local
Case Studies – Companies and Brands
-
- Key points
- A fragmented market
- Betfair Poker
- What do points make?
- Looking for Threedom
- …and now presenting, WSOPE
- Sky Poker
- The Casino at The Empire
- WSOP comes to London
- The Poker Project
- The Powerhouse Sporting Club (formerly The Gutshot Club)
The Poker Population – Who Plays Poker?
-
- Key points
- Nearly a third of respondents have poker experience
-
- Figure 3: Poker playing in the last 12 months, June 2007
- Live game popularity refuses to fold
- Lack of Clubs
- Who plays – and where?
-
- Figure 4: Poker playing, by demographic sub-group, June 2007
- Figure 5: Location/method of playing in the last 12 months, by demographic sub-group, June 2007
- Hand-in-hand?
-
- Figure 6: Location/method of playing in the last 12 months, by other locations/methods, June 2007
Poker Playing Habits
-
- Key points
- Types of poker played
-
- Figure 7: Forms of poker played, June 2007
- Who plays what?
-
- Figure 8: Forms of poker played, by demographic sub-group, June 2007
- In search of variety
-
- Figure 9: Forms of poker played, by location/method of playing in the last 12 months, June 2007
- Mixing up the play
-
- Figure 10: Forms of poker played, by other forms played, June 2007
- Stake/blind levels
-
- Figure 11: Typical stake/blind level, June 2007
- Who are the real players?
-
- Figure 12: Typical stake/blind level, by demographic sub-group, June 2007
- Getting serious at the casino
-
- Figure 13: Typical stake/blind level, by location/method of playing in the last 12 months, June 2007
- Seven card spenders
-
- Figure 14: Typical stake/blind level, by forms of poker played, June 2007
- Frequency of playing
-
- Figure 15: Frequency of playing poker, June 2007
- Who are the regulars?
-
- Figure 16: Frequency of playing poker, by demographic sub-group, June 2007
- Fair-weather friends
-
- Figure 17: Frequency of playing poker, by location/method of playing poker in the last 12 months, June 2007
- Omaha Un(dis)covered
-
- Figure 18: Forms of poker played, by frequency of playing poker, June 2007
Attitudes Towards Poker
-
- Key points
- Money matters
-
- Figure 19: Attitudes towards the financial side of playing poker, by experience of playing poker, June 2007
- Untapped potential
- Online players all in for the big win
-
- Figure 20: Attitudes towards the financial side of playing poker, by location/method of playing in the last 12 months, June 2007
- Responsible casino gamblers?
- Money matters – demographics
-
- Figure 21: Most popular attitudes towards the financial side of playing poker, by demographic sub-group, June 2007
- Figure 22: Next most popular attitudes towards the financial side of playing poker, by demographic sub-group, June 2007
- Bar Omaha?
-
- Figure 23: Attitudes towards the financial side of playing poker, by forms of poker played, June 2007
- Attitudes and motivations
-
- Figure 24: Attitudes towards poker in general, by location/method of playing in last 12 months, June 2007
- Deregulation and education
-
- Figure 25: Attitudes towards poker in general, by location/method of playing in last 12 months, June 2007
- Attitudes and motivations – demographics
-
- Figure 26: Most popular attitudes towards poker in general, by demographic sub-group, June 2007
- Figure 27: Next most popular attitudes towards poker in general, by demographic sub-group, June 2007
- Women take inspiration from their friends
- Handle with care
- Paper talk
- Frequently seeking anonymity
-
- Figure 28: Attitudes towards poker in general, by frequency of playing, June 2007
Poker Combinations and Repertoires
-
- Key points
- Never the twain shall meet?
-
- Figure 29: Combinations of locations/methods of playing poker in the last 12 months, June 2007
- Social animals
-
- Figure 30: Combinations of locations/methods of playing poker in the last 12 months, by demograpic sub-group, June 2007
- A stud’s place is in the home
-
- Figure 31: Forms of poker played, by combinations of locations/methods of playing poker in the last 12 months, June 2007
- A bit of both is the recipe for fun…
-
- Figure 32: Attitudes towards the financial side of playing poker, by combinations of locations/methods of playing poker in the last 12 months, June 2007
- Intimidation factor apparent for home-gamers
-
- Figure 33: General attitudes towards poker, by combinations of locations/methods of playing poker in the last 12 months, June 2007
- Stick to what you know?
-
- Figure 34: Exclusive combinations of types of poker played in the last 12 months, June 2007
- Hold ‘em or bust for the under-25s
-
- Figure 35: Exclusive combinations of types of poker played in the last 12 months, by demographic sub-group, June 2007
The Poker Population in 2012
-
- Potential beyond the 7.3 million current players
- Scoring
-
- Figure 36: Scoring of potetntial future poker players, June 2007
- A potential universe of 13 million adults
-
- Figure 37: Potential future poker playing scores, June 2007
-
- Figure 38: Potential future poker playing groups, June 2007
- Forecast modelling by playing habits
-
- Figure 39: Current poker playing, by potential future poker playing groups, June 2007
- A high degree of player churn
-
- Figure 40: Churn among potential poker players, June 2007
- Latent interest outweighs fatigue
-
- Figure 41: Forecast of poker players, by potential future poker playing groups, 2007-12
- Eight million players by 2012
- Assumptions
Appendix – Supplementary Data
-
- Age structure of the population
-
- Figure 42: Trends in the age structure of the UK adult population, by gender, 2002-12
- Socio-economic structure of the population
-
- Figure 43: Forecast adult population trends, by socio-economic group, 2002-12
- Trends in PDI and consumer expenditure
-
- Figure 44: Trends in personal disposable income and consumer expenditure, 2002-12
- Computer, Internet and broadband take-up
-
- Figure 45: Computer, Internet and broadband take-up, 2002-06
- Multichannel TV penetration
-
- Figure 46: UK multichannel TV penetration, by platform, 2002-07
- Mobile phone ownership
-
- Figure 47: Mobile phone ownership, 2003-07
- Mobile phone usage
-
- Figure 48: Features have and features used on mobile phones, 2003-07
- Money matters – by stake/blind level
-
- Figure 49: Attitudes towards the financial side of playing poker, by typical stake/blind level, June 2007
- Money matters – by frequency of playing
-
- Figure 50: Attitudes towards the financial side of playing poker, by frequency of playing, June 2007
- Attitudes and motivations – by form of poker played
-
- Figure 51: Attitudes towards poker in general, by form of poker played, June 2007
- Attitudes and motivations – by stake/blind level
-
- Figure 52: Attitudes towards poker in general, by typical stake/blind level, June 2007
- Money matters – by attitudes and motivations
-
- Figure 53: Attitudes towards the financial side of playing poker, by most popular attitudes towards poker in general, June 2007
- Figure 54: Attitudes towards the financial side of playing poker, by next most popular attitudes towards poker in general, June 2007
- Stake/blind level – by poker playing combinations
-
- Figure 55: Typical stake/blind level, by combinations of locations/methods of playing poker in the last 12 months, June 2007
- Frequency of playing – by poker playing combinations
-
- Figure 56: Frequency of playing poker, by combinations of locations/methods of playing poker in the last 12 months, June 2007
Back to top