Watches - UK - June 2008
Watches - UK - June 2008

The watches market is increasing in value to an estimated £880 million in 2008 – up by 19% on 2003 – although volume sales are slightly down in the mass market. The more successful brands have been those that have focused on new product development and design innovation to meet changing consumer preferences. At the same time, a continuing shift upmarket is favouring the premium and luxury brands in particular. However, the ...

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Overview

Overview

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Insights and Opportunities
Fast Forward Trends
Market in Brief

Market

Market

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Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Value and Forecast
Segment Performance
Channels to Market

Consumer

Consumer

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Consumer Typologies

Brand/Company

Brand/Company

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Who’s Innovating?
Market Share
Companies and Products
Brand Elements
Brand Communication and Promotion

Data

Data

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Appendix
Appendix – Internal Market Environment
Appendix – Reasons For Purchasing a Watch
Appendix – Attributes Sought When Buying a Watch
Appendix – What They Think of Watches

Other

Reasons For Purchasing a Watch
Attributes Sought When Buying a Watch
What They Think of Watches