Energy Drinks - US - July 2008
Energy Drinks - US - July 2008

This report examines the high-growth energy drinks market with recommendations for courses of action that can benefit stakeholders-manufacturers, retailers, and distributors. Specifically, highlights of analysis in the report include:

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Fast Forward Trends

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Non-Aseptic Energy Drinks
Segment Performance—Energy Drink Mixes
Segment Performance—Aseptic Energy Drinks
Retail Channels
Retail Channels—Supermarkets
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Usage
Cluster Analysis—Avid Drinkers and Non-Enthusiasts
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Retail Channels—Convenience Stores
Leading Companies
Brand Share—Energy Drinks
Brand Qualities
Innovation and Innovators
Advertising and Promotion
Brands

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Caffeine – Content Comparison
Appendix: Other Useful Consumer Tables
Appendix: IRI/Builders Panel Data Definitions
Appendix: Trade Associations

Other

Frequency of Use
Teens and Energy Drinks
When, Why and How Energy Drinks Are Used
Understanding Non-Users and Hybrid Preferences
Attitudes and Behavior
IRI/Builders Panel Data