Table of Contents
Issues in the Market
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- Definitions
- Abbreviations
Insights and Opportunities
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- Increasing revenue without increasing fares
- Going Green
Market In Brief
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- Full speed ahead…
- …and going the distance…
- …but social base narrows
- Railing against fares
- Book early, book cheap
- UK plc goes green
- Feeling the pinch
- Slow train coming
- Leaves on the line
Fast Forward Trends
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- Trend 1: Nostalgia
- What's it about?
- What’s it mean
- What next?
- Trend 2: Affection
- What's it about?
- What’s it mean
- What next?
Internal Market Environment
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- Key points:
- White Paper predicts growth
- Shifting the burden
- Paying the price
- Trouble ahead
- Chaos theory
- Traffic jam
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- Figure 1: Licensed cars in Great Britain, 1997-2006
- Figure 2: Retail Prices Index: Transport components, 1996-2006
- High-speed Europe
- Joined-up approach
Broader Market Environment
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- Key points:
- Clouds on horizon
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- Figure 3: Trends in personal disposable income and consumer expenditure, 2002-12
- Age of the train
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- Figure 4: Trends in the age structure of the UK population, by gender, 2002-12
- Rail-shy and retiring
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- Figure 5: Forecast adult population trends, by lifestage, 2002-12
- ABs let the train take the strain
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- Figure 6: Forecast adult population trends, by socio-economic group, 2002-12
- Railnet
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- Figure 7: Internet penetration at home/work/place of study or elsewhere, by gender, socio-economic group and age, 2002-06
- Leisure Britain
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- Figure 8: UK spending priorities, January 2007
Competitive Context
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- Key points:
- Carbon currency
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- Figure 9: Percentage of total UK carbon emissions, by mode of passenger transport, 2007
- Fight for green pound
- Car cleaning
- The big travel picture
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- Figure 10: National Travel Survey 2006: Percentage of all domestic trips, by purpose and mode, 2006
- Figure 11: National Travel Survey 2006: Percentage of domestic distance travelled, by purpose and mode, 2006
- Trains versus planes at home
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- Figure 12: Long-distance domestic rail vs domestic airline passengers, 2001/02-2006/07
- Green holiday shift?
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- Figure 13: Domestic holidays, by mode of transport, 2002-07
- Trains versus planes away
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- Figure 14: Overseas travel modes comparison – visits abroad by UK residents (all types including holidays, business and VFR travel), 2002-06
- Figure 15: Overseas travel modes comparison – visits to the UK by overseas residents (all types including holidays, business and VFR travel), 2002-06
- HS1 catalyst
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points:
- Going green
- Healthy developments
- Promoting off-peak
- Web-enabled
- Raising the buffet bar
- The Darjeeling Limited
Market Size and Forecast
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- Key points:
- Commuters driving footfall more than leisure
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- Figure 16: Estimated volume of UK passenger rail journeys, 2002/03-2011/12
- After an initial boost revenue begins to decline
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- Figure 17: Estimated value of UK domestic rail passenger journeys, 2002/03-2011/12
- Factors used in the forecast
- Reasons for growth
- Valuing rail
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- Figure 18: Estimated value of UK domestic rail passenger journeys, 2002/03-2011/12
- The future
Segment Performance
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- Key points:
- Business grows faster…
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- Figure 19: Estimated volume of UK domestic and business passenger rail journeys, 2002/03-2006/07
- …but leisure remains larger
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- Figure 20: Estimated proportion and volume of UK domestic rail passenger journeys, by purpose, 2006/07
- Long-distance travel
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- Figure 21: Long-distance UK domestic passenger rail journeys, volume, value and average fare, 2001/02-2006/07
- Tunnel – visits abroad by UK residents
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- Figure 22: Volume of visits abroad by UK residents via tunnel crossing, 2002-06
- Tunnel – overseas visits to the UK
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- Figure 23: Volume of visits to the UK by overseas residents via tunnel crossing, 2002-06
Companies and Products
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- Key points:
- Industry structure
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- Figure 24: UK rail operating companies, 2008
- Company profiles
- Arriva Trains Wales
- Association of Train Operating Companies (ATOC)
- Eurostar
- First Great Western
- First ScotRail
- Great Rail Journeys
- One Railway
- Southern Rail
- Virgin Trains
Who Travels by Rail
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- Key points:
- Who uses rail?
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- Figure 25: Use of rail travel in the past 12 months, September 2007
- All change
- Rail usage by demographics
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- Figure 26: Rail usage, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, household income, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups, age/socio-economic group and terminal education age, September 2007
- Growing dependence on affluents
- Young adults on right track
- Middle age spread
- Female execs shun the train
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- Figure 27: Further rail usage, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, household income, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups, age/socio-economic group and terminal education age, September 2007
Rail Travelling Habits
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- Key points:
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- Figure 28: Rail habits in the past 12 months, September 2007
- Buying behaviour traditional…
- …but online shift is growing
- Making the trains run on time
- Travellers turned off mags
- Agent opportunities
- Rail habits by demographics
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- Figure 29: Rail habits in the past 12 months, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, household income, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups, age/socio-economic group and terminal education age, September 2007
- ABC1s go online
- Moaning men
- Catering for deeper pockets
- Rail habits by usage
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- Figure 30: Rail habits, by usage in the past 12 months, September 2007
- Successful stations
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- Figure 31: Rail habits, by further usage in the past 12 months, September 2007
- Business in Web vanguard
Attitudes Towards Rail Travel
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- Key points:
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- Figure 32: Attitudes towards rail travel, September 2007
- Risky cost calculus
- Attitudes by demographics
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- Figure 33: Most popular attitudes towards rail travel, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, household income, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups, age/socio-economic group and terminal education age, September 2007
- Well off worried about fares
- Advance notice
- Good news
- Mail ditches rail
- Green message yet to get through
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- Figure 34: Further attitudes towards rail travel, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, household income, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups, age/socio-economic group and terminal education age, September 2007
- Border crossing
- Valuable travel time
- Attitudes by usage
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- Figure 35: Attitudes towards rail travel, by usage, September 2007
- Figure 36: Attitudes towards rail travel, by further usage, September 2007
- Continental comparisons
- Business books ahead…
- …and UK plc goes green
- Cross-selling across borders
- F&B wake-up call
Rail Travel Targeting Opportunities
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- Key points:
- The Pro-Rail (9% of respondents or 4.5 million adults)
- The Potentials (30% of respondents or 15 million adults)
- The Rail Doubters (61% of respondents or 30 million adults)
- Savvy online booking a minority undertaking
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- Figure 37: Rail target groups, by attitudes towards rail travel, September 2007
- Train travel a preserve of the rich?
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- Figure 38: Rail target groups, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, household income, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups, age/socio-economic group and terminal education age, September 2007
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