Table of Contents
Issues in the Market
-
- Main themes:
- Definitions
- Abbreviations
Insights and Opportunities
Market in Brief
-
- Market volume growth
- Tough trading conditions
- Demographics unsupportive
- Price versus value
- Value retailers stealing share
- Growth and expansion of the supermarkets
- From birth and Barbie to brands
- Fashion queens
- It’s a gift
- What’s the difference?
- Does size matter?
- Future prospects
Fast Forward Trends
-
- Trend 1: Be Spontaneous
- Definition
- What next?
- Trend 2: Cool Consumer
- Definition
- What next?
- Trend 3: Persuasion Technology
- Definition
Industry Insight
-
- Key points:
- Solid sales despite bad weather
- Prices may stay low but not everywhere
- A place for quality
- Innovation is a challenge
- Kids increasingly make decisions
- Kids’ opinions matter
- Online is on its way
- Declining birth-rates, what declining birth-rates?
- Brands for boys
- Getting more ethical
- Saving the environment at a price
- The future’s bright…
- …but there are challenges
Internal Market Environment
-
- Changing distribution structure
- Price wars
- The cost of cheap prices
-
- Figure 1: Consumers’ environmental and ethical issues, October 2006
- Children’s choices
-
- Figure 2: Shopping habits – boys aged 7-10, 2003-07
-
- Figure 3: Shopping habits – girls aged 7-10, 2003-07
- Figure 4: Shopping habits – boys aged 11-14, 2003-07
-
- Figure 5: Shopping habits – girls aged 11-14, 2003-07
- The trend for ‘Kidults’
- Fashion influences
- Brands matter
-
- Figure 6: Top ten bestselling kidswear brands, by age groups, September 2007
- Premium options
- Self-treating
-
- Figure 7: How they spend their money – 7-10-year-olds, by gender, 2007
-
- Figure 8: Expenditure on clothes per week – 11-14-year-olds, by gender, 2007
-
- Figure 9: Source of income and amount received per week – 7-10-year-olds, by gender, 2007
- Figure 10: Source of income and amount received per week – 11-14-year-olds, by gender, 2007
- Lack of differentiation
- Lack of choice for some age groups
- The size issue
Broader Market Environment
-
- Child numbers in decline
-
- Figure 11: Trends in the number of children, by age breaks, 2002-12
- The family – relatively less important?
-
- Figure 12: Forecast adult population trends, by lifestage, 2002-12
- Smaller families
- One-parent families
-
- Figure 13: Dependent children, by family type, 1997-2006
- The more affluent families
-
- Figure 14: Adult population trends, by socio-economic group, 2002-12
- All work...makes for a guilty parent
-
- Figure 15: UK workforce and employment, by gender, 2002-12
- Consumer expenditure and PDI
-
- Figure 16: PDI and consumer expenditure, at constant 2002 prices, 2002-12
- Prices – going down
-
- Figure 17: CPI changes, all goods and clothing and footwear, UK, 2001-06
- Environmental issues
-
- Figure 18: Attitudes towards the environment, 2002-06
-
- Figure 19: ‘I would be prepared to pay more for environmentally friendly products’, by lifestage and gender, 2006
Market in Context
-
- Key points:
- Clothing versus other areas of expenditure
-
- Figure 20: UK: consumer spending on selected categories, incl sales tax, at current prices, 2002-06
- Childrenswear keeping pace in clothing market
-
- Figure 21: UK total clothing sales vs. childrenswear sales, percentage share, 2002-07
- Children’s footwear
-
- Figure 22: UK retail sales of childrenswear vs children’s footwear, 2002-07
- School uniform boosting market
-
- Figure 23: UK retail sales of childrenswear (aged 0-15) and schoolwear, 2002-07
- Clothes are the new toys
-
- Figure 24: UK consumer expenditure on toys and childrenswear, at current prices, 2002-07
Market Size and Forecast
-
- Key points:
- Market growth
-
- Figure 25: UK consumer expenditure on childrenswear, at current and constant 2002 prices, 2002-07
-
- Figure 26: Structure of the childrenswear market, at current prices, 2002-07
- The future of the market
- Forecast
- Continued growth, but will it sustain?
-
- Figure 27: Forecast of UK consumer expenditure on childrenswear, at current and constant 2007 prices, 2002-12
- Segment forecast
- Infantswear remains strongest performer
-
- Figure 28: Forecast of segments within the childrenswear market, at current and 2007 prices, 2007-12
- Factors used in the forecast
Strengths and Weaknesses in the Market
Who’s Innovating?
-
- Key points:
- Innovation vacuum
- Growing up green
- Mini adult
- Taking the message online
- Technology and fabrics
- Smart futures
- And now for something completely different…
Where They Buy
-
- Key points:
-
- Figure 29: Positioning of retailers, compared by age and affluence, October 2007
-
- Figure 30: Where they buy childrenswear, October 2007
- Figure 31: Where they buy childrenswear, 2005 and 2007
- Where they buy childrenswear
-
- Figure 32: Where they buy childrenswear, by gender, age and socio-economic group, October 2007
-
- Figure 33: Where they buy childrenswear, by gender, age and socio-economic group, October 2007
-
- Figure 34: Where they buy childrenswear, by gender, age and socio-economic group, October 2007
- Further analysis into customers and their loyalty
- Loyalty rating
-
- Figure 35: Loyalty to retailers, October 2007
-
- Figure 36: Number of children’s clothing retailers visited, by number of customers, October 2007
-
- Figure 37: Number of children’s clothing retailers visited, by gender, age and socio-economic group, October 2007
-
- Figure 38: Number of stores visited, by retailer, October 2007
Where They Buy – Detailed Consumer Demographics
-
-
- Figure 39: Where they buy childrenswear, by Mintel’s Special Groups, region, ACORN category, media usage, commercial TV viewing and supermarket used, October 2007
-
- Figure 40: Where they buy childrenswear, by Mintel’s Special Groups, region, ACORN category, media usage, commercial TV viewing and supermarket used, October 2007
-
- Figure 41: Where they buy childrenswear, by Mintel’s Special Groups, region, ACORN category, media usage, commercial TV viewing and supermarket used, October 2007
-
- Figure 42: Number of children’s clothing retailers visited, by ACORN category, commercial TV viewing, region, daily newspaper readership and supermarket used, October 2007
-
Attitudes Towards Shopping
-
- Key points:
-
- Figure 43: Attitudes towards shopping for childrenswear, October 2007
- Attitudes towards shopping
-
- Figure 44: Attitudes towards shopping for childrenswear, by gender, age and socio-economic group, October 2007
-
- Figure 45: Attitudes towards shopping for childrenswear, by gender, age and socio-economic group, October 2007
- Attitudes towards shopping, by retailer
-
- Figure 46: Attitudes towards shopping for childrenswear, by retailer, October 2007
-
- Figure 47: Attitudes towards shopping for childrenswear, by retailer, October 2007
Attitudes Towards Shopping – Detailed Consumer Demographics
-
-
- Figure 48: Attitudes towards shopping for childrenswear, by Mintel’s Special Groups, region, ACORN category, media usage, commercial TV viewing and supermarket used, October 2007
-
- Figure 49: Attitudes towards shopping for childrenswear, by Mintel’s Special Groups, region, ACORN category, media usage, commercial TV viewing and supermarket used, October 2007
-
What They Think of Buying
-
- Key points:
-
- Figure 50: What they think of buying childrenswear, October 2007
- Style and value
- Looking good is paramount
-
- Figure 51: What they think of buying childrenswear, by gender, age and socio-economic group, October 2007
- Differentiating age groups is important
-
- Figure 52: What they think of buying childrenswear, by gender, age and socio-economic group, October 2007
- Statements about childrenswear, by retailer
-
- Figure 53: What they think of buying childrenswear, by retailer, October 2007
- Figure 54: What they think of buying childrenswear, by retailer, October 2007
What They Think of Buying – Detailed Consumer Demographics
-
-
- Figure 55: What they think of buying childrenswear, by Mintel’s Special Groups, region, ACORN category, media usage, commercial TV viewing and supermarket used, October 2007
-
- Figure 56: What they think of buying childrenswear, by Mintel’s Special Groups, region, ACORN category, media usage, commercial TV viewing and supermarket used, October 2007
-
Retail Competitor Analysis
-
- Key points:
- Market share
-
- Figure 57: Market shares of childrenswear, by value and type of outlet, 1999, 2000, 2002, 2004, 2005 and-2007.
-
- Figure 58: Childrenswear market, shares of named retailers, 2000-07
- Key players
-
- Figure 59: UK: leading childrenswear retailers, November 2007
- Leaders and challengers
-
- Figure 60: Children’s clothing retailers’ evaluation, 2006/07
Channels of Distribution
-
- Key points:
-
- Figure 61: Market shares of childrenswear, by value, by type of outlet, 2007
- Market share
-
- Figure 62: Market shares of childrenswear, by value, by type of outlet, 2002-07
- Specialists
- Clothing multiples
- Department stores/variety stores
- Value retailers
- Supermarkets
- Mail order/Internet
Retailer Profiles
-
- Specialists
- Mothercare
-
- Figure 63: Outlet data, 2002/03-2006/07
- Figure 64: Foreign store network, by region, March 2007
-
- Figure 65: Mothercare Group, financial performance, 2002/03-2006/07
- Myriad (Adams Childrenswear)
-
- Figure 66: Adams Childrenswear Ltd, financial performance, 2000-05
- Daisy & Tom
- Mamas & Papas Retail Ltd
-
- Figure 67: Mamas & Papas, financial performance, 2003/04-2005/06
- Debenhams
- John Lewis
- House of Fraser
- Selfridges
- TJ Hughes
- Boots
- Bhs
- M&S
- Woolworths
- Gap
- H&M
- New Look
- Next
- Monsoon
- Jigsaw
- Mackays
- Matalan
- Primark
- Peacocks
- Ethel Austin
- Asda (George)
- Tesco
- Sainsbury's
Retail Advertising and Promotion
-
- Key points:
- Advertising spend vs. sales
-
- Figure 68: Main media advertising spend on childrenswear, 2003-07*
- Adspend by advertiser
-
- Figure 69: Advertising expenditure, by leading childrenswear retailers, 2003-07*
Appendix
-
- Consumer research
- ACORN
- Advertising data
-
- Figure 70: Household size, UK, 2003-12
Back to top