Table of Contents
Issues in the Market
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- Main issues
- Definitions
- Abbreviations
Insights and Opportunities
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- Fast or slow?
- Indoor schools for the outdoors life
- A class apart
Market in Brief
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- An established niche
- Bargain deals cap costs
- No-frills ski passenger numbers soar
- Haven for packages
- Short-haul or new horizons
- Designer destinations
- Domestic skiing
Fast Forward Trends
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- Trend 1: Carnivore, Herbivore…Locavore
- Trend 2: Life Coaching
Internal Market Environment
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- Key points
- Holiday volume
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- Figure 1: Domestic and overseas holidays volume, 2002-07
- Spend increases on all fronts
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- Figure 2: Domestic and overseas holidays expenditure, 2002-07
- Figure 3: Average spend per trip, 2002-07
- Multiple holidays are becoming the norm
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- Figure 4: Percentage of adults booking UK and overseas holidays, 2002-07
- New low-cost air routes
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- Figure 5: European ski capacity for low-cost carriers (in 000s), 2002/03-2006/07
- Slow snow
- Travel insurance legislation
- Skiing at home in terminal decline?
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- Figure 6: Scottish skier days, 2002/03-2006/07
- A blizzard of fake snow
- Climate change and the environment
Broader Market Environment
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- Key points
- No slowdown in spending
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- Figure 7: Trends in personal disposable income and consumer expenditure, 2002-12
- Ageing Britain
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- Figure 8: Trends in the age structure of the UK population, by gender, 2002-12
- Upmarket opportunities
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- Figure 9: Forecast adult population trends, by socio-economic group, 2002-12
- Sporty third agers and retired
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- Figure 10: Forecast adult population trends, by lifestage, 2002-12
- Exchange rates favour the long haul
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- Figure 11: Annual average exchange rates for Sterling, 2002-07
- Net growth
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- Figure 12: Method used to book last holiday abroad, 2003-07
- Holiday spend is the top priority
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- Figure 13: UK spending priorities, January 2007
Competitive Context
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- Key points
- Holiday volume
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- Figure 14: Domestic and overseas holidays volume, 2002-07
- Holiday duration
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- Figure 15: Length of holiday, 2002/03-2006/07
Strengths and Weaknesses in the Market
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- Strengths
- Increasing secondary breaks and shorter ski breaks
- Low-cost flights and budget deals
- Other activities and softer options
- Investment in facilities and accommodation
- Weaknesses
- Climate change and lack of snow affecting Europe
- Relatively expensive (family) holiday
- Limited appeal (niche market)
- Foreign tour operators offering good deals
Who’s Innovating?
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- Improved accommodation and infrastructure
- Intrawest
- Designer lifts
- Gadgets and goodies
- Avalanche and off-piste training
Market Size and Forecast
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- Key points
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- Figure 16: Volume and value at current prices forecast, 2002/03-2011/12
- Middling market
- Average prices to increase slightly at current prices
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- Figure 17: Volume and value at constant prices forecast, 2002/03-2011/12
- Factors used in the forecast
Segment Performance
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- Key points
- Independent sector growing fast
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- Figure 18: Snowsports holiday market size, by independent and tour operator volume (visits), 2002/03-2006/07
- Alps stay in pole position
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- Figure 19: Destinations visited by the tour operator market, 2002/03-2006/07
Market Share
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- Key points
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- Figure 20: Tour operator market share (operating sales), 2002/03-2006/07
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- Figure 21: UK ski market, by type and operator, 2006/07
Distribution
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- Key points
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- Figure 22: Methods of purchasing a ski holiday, 2002/03-2006/07
Companies and Products
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- Key points
- Crystal
- First Choice
- Inghams
- MyTravel/Airtours Holidays
- Neilson
- Thomson
- Specialists and other agents
- Directski.com
- Erna Low
- Igluski.com
- Ski Beat
- Ski Club of Great Britain
- Ski Direct
- Ski Safari
- Ski Solutions
- Virgin Holidays
The Consumer: Who Skis?
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- Key points
- Participation in skiing holidays
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- Figure 23: Participation in skiing holidays, 2006 and 2007
- Growth in a niche activity
- Encourage lapsed skiers
- Online budget breaks
- Never say never
- Home and dry
The Consumer: Who Skis? – Detailed Demographics
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- Figure 24: Participation in skiing holidays, by demographics, September 2007
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Skiing Destinations and Habits
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- Key points
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- Figure 25: Locations and habits for ski holidays, 2006 and 2007
- Alps increase in popularity
- Skiing outruns boarding
- More independent skiers
Attitudes Towards Snowsports Holidays
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- Key points
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- Figure 26: Attitudes towards snowsports holidays, 2006 and 2007
- Family fun
- Cost is the main barrier
- More than skiing
- Dry-slope usage set to rise
- Attitudes by experience
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- Figure 27: Attitudes towards snowsports, by experience, September 2007
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- Figure 28: Attitudes towards snowsports, by further experience, September 2007
Attitudes Towards Snowsports Holidays – Detailed Demographics
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- Figure 29: Most popular attitudes towards snowsports, by demographics, September 2007
- Figure 30: Further attitudes towards snowsports, by demographics, September 2007
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Targeting Opportunities for Snowsports Holidays
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- Key points
- Pro-Snows (31% of respondents or 15.5 million adults)
- Who are the Pro-Snows?
- Embryonics (30% of respondents or 15 million adults)
- Who are the Embryonics?
- No-Snows (39% of respondents or 19.5 million adults)
- Targeting opportunities for snowsports holidays – Detailed demographics and cross-analysis
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- Figure 31: Target groups, by snowsport participation, September 2007
- Figure 32: Target groups, by snowsport destination, September 2007
- Figure 33: Target groups, by attitudes towards snowsports, September 2007
- Figure 34: Target groups, by demographics, September 2007
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