Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Consumer survey data sources
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Restaurant visits decline…
- …driven largely by economic concerns
- Echo Boomers and cultural diversity offer bright spots
- Healthier alternatives abound, but what does that mean exactly?
- An industry rife with trends…
- …with all segments “tuning in”
- The dining out consumer
Insights and Opportunities
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- 2008: The year of the informed consumer
- Dodging the recession bullet
- Coddling the Echo Boomers (because it’s their right!)
Fast Forward Trends
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- Fit or Fat
- What's It About?
- Fitness or gluttony?
- Accept the dichotomy
- Binge On
- What's It About?
- Not food binging, but binging on the dining out experience
- Satisfy the Binge!
- Re-orient the binge!
Market Drivers
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- Meals eaten away from home threaten to decline
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- Figure 1: Food sales at home and away from home, 2005-08
- Economic woes grip the nation
- The housing market
- The high cost of gasoline
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- Figure 2: U.S. regular conventional retail gasoline prices, 2002-07
- Climbing food costs
- Echo Boomers a crucial consideration for the restaurant industry
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- Figure 3: Generations, 2003-13
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- Figure 4: Usage of fast food, pizza, casual, family, and fast casual restaurants in the last three months, by age, September 2007
- A diverse cultural landscape…
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- Figure 5: Population, by race and Hispanic origin, 2002-12
- …breeding a taste for ethnic flavors
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- Figure 6: Interest in ethnic food, by cuisine, July 2007
- Americans eating healthier
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- Figure 7: Attitudes toward food, 2003-07
Innovation and Innovators
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- Small plates
- Eco restaurants
- Super fruits and spices and ancient grains
- Off-premise eating and ordering online
- Lighter menus
- Nutritional labeling
- Buzzwords connote quality
- Premium meats
- Artisan
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- Figure 8: Artisan ingredient menu items, 2004-07
- Locavore
Restaurant Brand Qualities
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- Restaurant case studies across the segments
- McDonald’s
- Opportunity quotient
- Pei Wei Asian Diner
- Opportunity quotient
- The Cheesecake Factory
- Opportunity quotient
- Denny’s
- Opportunity quotient
Restaurant Usage, Usage Frequency and Mean Use
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- Figure 9: Restaurant usage, usage frequency, and mean use in past week, by age, December 2007
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- Figure 10: Restaurant usage, usage frequency, and mean use in past week, by household income, December 2007
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Types of Restaurants Used
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- Figure 11: Types of restaurants visited in the past month, by age, January 2008
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- Figure 12: Types of restaurants visited in the past month, by household income, January 2008
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- Figure 13: Types of restaurants visited in the past month, by race/ethnicity, January 2008
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Disposable Income, the Economy and Restaurant Spending
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- Spending at restaurants
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- Figure 14: Spending at restaurants compared to last year, by age, January 2008
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- Figure 15: Spending at restaurants compared to last year, by household income, January 2008
- Ways consumers have cut down on restaurant spending
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- Figure 16: Ways consumers have cut down on restaurant spending, by age, January 2008
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- Figure 17: Ways consumers have cut down on restaurant spending, by household income, January 2008
- Reasons consumers are spending more money at restaurants
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- Figure 18: Reasons consumers are spending more money at restaurants, by gender, January 2008
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- Figure 19: Reasons consumers are spending more money at restaurants, by age, January 2008
- Figure 20: Reasons consumers are spending more money at restaurants, by household income, January 2008
Perception of and Adaptation to Restaurant Trends
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- Health attitudes
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- Figure 21: Health attitudes toward restaurants, by gender, January 2008
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- Figure 22: Health attitudes toward restaurants, by age, January 2008
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- Figure 23: Health attitudes toward restaurants, by household income, January 2008
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- Figure 24: Health attitudes toward restaurants, by presence of children under 18 in HH, January 2008
- Customization and curbside delivery
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- Figure 25: Attitudes toward customization and curbside delivery, by gender, January 2008
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- Figure 26: Attitudes toward customization and curbside delivery, by age, January 2008
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- Figure 27: Attitudes toward customization and curbside delivery, by household income, January 2008
Reasons for Dining Out
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- Aspirational/social reasons for eating at a restaurant
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- Figure 28: Aspirational/social reasons for eating at a restaurant, by gender, January 2008
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- Figure 29: Aspirational/social reasons for eating at a restaurant, by age, January 2008
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- Figure 30: Aspirational/social reasons for eating at a restaurant, by household income, January 2008
- Specific occasions as reasons for eating at a restaurant
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- Figure 31: Specific occasions for eating at a restaurant, by gender, January 2008
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- Figure 32: Specific occasions for eating at a restaurant, by age, January 2008
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- Figure 33: Specific occasions for eating at a restaurant, by household income, January 2008
- Relationship between dining out and dining in
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- Figure 34: Reasons for dining out rather than dining in, by gender, January 2008
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- Figure 35: Reasons for dining out rather than dining in, by age, January 2008
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- Figure 36: Reasons for dining out rather than dining in, by household income, January 2008
- Food adventurousness as a reason for dining out
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- Figure 37: Eating at a restaurant to try new cuisines and flavors, by age, January 2008
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- Figure 38: Eating at a restaurant to try new cuisines and flavors, by household income, January 2008
What Prompted Trying a New Restaurant?
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- Figure 40: Factors that have prompted trying a new restaurant, by household income, January 2008
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Exclusive Consumer Groups
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- Engrained restaurant diners
- Health-challenged value diners
- Socializers on the fringe
- Cluster distribution and demographics
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- Figure 41: Dining out clusters, January 2008
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- Figure 42: Dining out clusters, by gender, January 2008
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- Figure 43: Dining out clusters, by age, January 2008
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- Figure 44: Dining out clusters, by income, January 2008
Custom Consumer Groups
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- Effect of community population on dining out
- Usage of restaurant types, by size of community population
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- Figure 45: Usage of restaurant types, by size of community population, January 2008
- Food adventurousness, by size of community population
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- Figure 46: Eating at a restaurant to try new cuisnes and flavors, by size of community population, January 2008
- Effect of frequency of use on dining out/dining in relationship
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- Figure 47: Reasons for eating out, by frequency of restaurant use, January 2008
Appendix: Race/Ethnicity Tables
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- Health attitudes toward restaurants
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- Figure 48: Health attitudes toward restaurants, by race/ethnicity, January 2008
- Attitudes toward customization and curbside delivery
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- Figure 49: Attitudes toward customization and curbside delivery, by race/ethnicity, January 2008
- Aspirational/social reasons for eating at a restaurant
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- Figure 50: Aspirational/social reasons for eating at a restaurant, by race/ethnicity, January 2008
- Specific occasions as reasons for eating at a restaurant
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- Figure 51: Specific occasions for eating at a restaurant, by race/ethnicity, January 2008
- Relationship between dining out and dining in
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- Figure 52: Reasons for dining out rather than dining in, by race/ethnicity, January 2008
- Food adventurousness as a reason for dining out
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- Figure 53: Eating at a restaurant to try new cuisines and flavors, by race/ethnicity, January 2008
- What Prompted Trying a New Restaurant?
Appendix: Trade Associations
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