Table of Contents
Issues in the Market
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- Main issues
- Definitions
- Abbreviations
Insights and Opportunities
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- A travel education
- Lifestage gurus
- Rail rescue package
- The Big Brother Villa
Market in Brief
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- Growing up…with Mum and Dad
- Teenage angst and the pleasure pursuit
- The rise of the flashpacker
- Youth 2.0
- International Bright Young Things
- Independently minded, with package potential
Fast Forward Trends
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- Trend 1: Staying Connected
- What's it about?
- What we've seen
- What next?
- Trend 2: Extreme Living
- What's It About?
- What we've seen
- What next?
Internal Market Environment
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- Key points
- Overseas expansion flat then slow
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- Figure 1: Domestic vs overseas holidays 2003-13
- Domestic spend growing faster
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- Figure 2: Domestic and overseas holidays expenditure, 2003-13
- Travel by degrees
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- Figure 3: All students at council-funded fe provision and publicly funded higher education institutions, by mode and level of study, 2002/03-2006/07
- Strapped for cash
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- Figure 4: NUS estimated average student expenditure for the 2007/08 academic year (39 weeks)
- Student loans
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- Figure 5: Total amount of students loans lent to english domiciled students studying in the UK and EU students studying in England
- Youth accommodation targets the “flashpackers”
- Low-cost Indian summer
- Key points
- Changing economy = family and far flung trips
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- Figure 6: Trends in personal disposable income and consumer expenditure, 2003-13
- Teen gulf
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- Figure 7: Projected numbers of 18-30-year-olds in the uk, mid years by age last birthday, 2003-13
- In Godparents we trust
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- Figure 8: Forecast adult population trends, by socio-economic group, 2003-13
- Can expanding retired foot the bill?
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- Figure 9: Forecast adult population trends, by socio-economic group, 2003-13
- Not quite net generation
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- Figure 10: internet penetration, by gender, socio-economic group and age, 2003-07
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- Figure 11: UK spending priorities for year ahead, January 2005-08
- Euro no go zone
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- Figure 12: Annual average exchange rates for Sterling against other currencies, 2002-08
Competitive Context
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- Key points
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- Figure 13: Total overseas holidays vs overseas visits made by 16-24-year-olds 2000-07
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- Four-day weekend
- Designer dorms
- M-travel
- Targeting the Facebook generation
- It’s in the mix
- Festival fare
- Clubbing, climbing then hit the beach
Market Size and Segmentation
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- Key points
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- Figure 14: Overseas youth market by volume, 2003-13
- Europe is our playground
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- Figure 15: Visits to specific countries by 16-24-year-olds, 2002-06*
- Youth have more package potential
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- Figure 16: Type of holiday taken for last/last but one holiday, 2000-08
- Number of youth holidays taken
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- Figure 17: Number of holidays taken in the last 12 months, by age, 2008
- Independent versus packaged
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- Figure 18: Youth holidays - packaged versus independent and domestic versus abroad, 2003-08
- Type of holiday taken
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- Figure 19: Type of holiday taken, by age, 2008
- Long stay versus short-break
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- Figure 20: Number of nights taken for last holiday, by age, 2004
Domestic Youth Holidays
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- Key points
- The city has it
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- Figure 21: Domestic youth holidays by type, 2004-08
- Short but sweet
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- Figure 22: Number of nights taken for last UK youth holiday, 2004-08
- The great British summer
Youth Holidays Abroad
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- Key points
- Seeking more than sun, sea and sand
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- Figure 24: Type of overseas youth holiday taken, 2004-08
- Live fast, fly young
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- Figure 25: Number of nights taken for last youth holiday abroad, 2004-08
- Core summer market
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- Figure 26: Month when last youth holiday abroad began, 2003-08
- This Year’s Loves
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- Figure 27: Foreign holiday plans in the next 12 months by 16-24s, October 2007
- Wearing travel on their sleeves
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- Figure 28: General attitudes towards holidays by 16-24s October 2007
- Holidays: A fragile luxury
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- Figure 29: Attitudes towards holiday spending by 16-24s, October 2007
- Green, but old before their time
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- Figure 30: Attitudes towards cultural, ethical, green and slow travel by 16-24s, October 2007
- Rail rescue package
Distribution
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- Key points
- Last minute approach – for now
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- Figure 31: When last holiday was booked, by 16-24s, 2008
- Travel agents: The new youth clubs
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- Figure 32: How last holiday was booked, by 16-24s 2008
Companies and Products
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- Key points
- Club 18-30
- Contiki Holidays
- easyCruise
- Escapades
- Freestyle
- Lonely Planet
- PGL
- Real Gap Experience
- STA Travel
The Consumer: Holidays Taken by Youth
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- Key points
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- Figure 33: Holidays taken by 16-25-year-olds in past three years, April 2008
- Family fortunes
- Flyer education
- Junior Paris
The Consumer: Holiday Types and Activities
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- Key points
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- Figure 34: Holidays types and activities taken by 16-25-year-olds in past three years , April 2008
- Younger culture vultures
- Hedonism comes with age
- International Bright Young Things
The Consumer: Holiday Organisation
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- Key points
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- Figure 35: Organisation of holidays taken by 16-25-year-olds in past three years , April 2008
- 5-star youth
- Credits and debits
- Don’t tell us what to do
The Consumer: Youth Attitudes towards Holidays
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- Key points
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- Figure 36: Attitudes to holidays by 16-25-year-olds, April 2008
- Teenage angst
- La Sagrada Família
- Young Frankensteins
- The world is getting smaller - and friendlier
The Consumer: Youth Holiday Targeting Opportunities
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- Key points
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- Figure 37: Youth holiday target groups, UK adults aged 16-25, June 2008
- You’ve got to fight for your right to… (31% of 16-25-year-olds or 2.4 million adults)
- Experience-rich (30% of 16-25-year-olds or 2.4 million adults)
- Whatever…(39% of 16-25-year-olds or 3.1 million adults)
Appendix – The Consumer: Holidays taken by Youth
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- Figure 38: Holidays taken by 16-25-year-olds in past three years , by detailed demographics, April 2008
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Appendix – The Consumer: Holiday Types and Activities
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- Figure 39: Holidays taken by 16-25-year-olds in past three years , by detailed demographics, April 2008
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Appendix – The Consumer: Holiday Organisation
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- Figure 40: Organisation of holidays taken by 16-25-year-olds in past three years , by detailed demographics, April 2008
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Appendix – The Consumer: Youth Attitudes towards Holidays
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- Figure 41: Most popular attitudes of 16-25-year-olds, by detailed demographics, April 2008
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- Figure 42: Attitudes towards holidays of 16-25-year-olds, by detailed demographics, April 2008
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Appendix – The Consumer: Youth Targeting Opportunities
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- Figure 43: Youth holiday targeting opportunities by detailed demographics, June 2008
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