Table of Contents
Issues in the Market
-
- Main report themes
- Definition
Insights and Opportunities
-
- A ripe old age
- Tempting treatments
- Men get stronger
- Flavour-tastic!
Fast Forward Trends
-
- Trend 1: FSTR and HYPR
- What is it?
- Market touch points/implications
- Trend 2: One World Harmony
- What is it?
- Market touch points/implications
Market in Brief
-
- Pushing the pain barrier
- Splurge or save
- Just in case
- Looking forward
Internal Market Environment
-
- Key points
- An end to suffering?
-
- Figure 1: Selected ailments suffered from in the last 12 months, GB, 2003-07
- Tackling specifics
- Health benefits…
- …but there are limits
- A healthy perspective
-
- Figure 2: Attitudes towards health, GB, 2003-07
- Own-label options
- No pain, no gain
- Sales restrictions
Broader Market Environment
-
- Key points
- Future potential
-
- Figure 3: Forecast adult population, by socio-economic group, 2003-13
- The UK’s greying population
-
- Figure 4: Structure of the UK population, by gender and age, 2003-13
- Self-diagnosis and the internet
Competitive Context
-
- Key points
- In context
-
- Figure 5: Market value of OTC pharmaceuticals, 2003-07
- Cold and flu remedies
- Complementary medicines
- Prescriptions
- Non-treatment
Strengths and Weaknesses in the Market
-
- Strengths
- Weaknesses
Who’s Innovating?
-
- Key points
- Hitting the pain barrier
-
- Figure 6: Top ten brands for ‘pain relief’* launches, cumulative 2003-07
- The need for speed
- Targeting specifics
- Child-friendly
- Global trends
- Possible future trends in the UK
Market Size and Forecast
-
- Key points
- On the up
-
- Figure 7: UK retail value sales of analgesics, at current and constant prices, 2003-13
- The best things come in small packages
-
- Figure 8: Volume and unit sales of oral analgesics, 2003-13
- Figure 9: Average spend on analgesics per user and average pills per user*, 2003-07
- The future
- Factors used in the forecast
Segment Performance
-
- Key points
- Active ingredient
-
- Figure 10: UK retail sales of analgesics, by active ingredient, 2006-08
- Ibuprofen
- Paracetamol
- Aspirin
- Paediatric formulations
- Paracetamol and codeine
- Ibuprofen and codeine
- Paracetamol and aspirin
- Other
- Format
-
- Figure 11: UK retail value sales of analgesics, by product format, 2006-08
- Tablets and caplets
- Capsules
- Paediatric formulations
- Soluble tablets
- Topical formulations
Market Share
-
- Key points
- Nurofen leads the pack
-
- Figure 12: Brand shares in the UK analgesics market, 2006-08
- Own-label encroaches
Companies and Products
-
- Reckitt Benckiser
- Nurofen
- Disprin
- Disprol
- GlaxoSmithKline
- Imigran Recovery
- Solpadeine
- Panadol
- Hedex
- Wyeth Consumer Healthcare
- Anadin
- Johnson & Johnson
- Calpol
- SSL International
- Syndol/Cuprofen/Medinol/Paramol
- Bayer
- Feminax
- Aspro/Paracodol/Askit
- Own-label
Brand Communication and Promotion
-
- Key points
- A downwards spiral
-
- Figure 13: Main monitored media advertising expenditure on OTC analgesics, 2003-08
- Reckitt on top
-
- Figure 14: Main monitored media advertising expenditure on OTC analgesics, by top 15 advertisers, 2003-07
-
- Figure 15: Share of adspend vs market share, by brand, 2007
- Advertising strategies
- Strength and speed
- In the know
- Below the line
Channels to Market
-
- Key points
- Multiples multiply
-
- Figure 16: UK retail value sales of analgesics, by outlet type, 2006-08
- Others
The Consumer – Usage Frequency and Format
-
- Key points
- Usage
- The pain subsides
-
- Figure 17: Usage of headache remedies and rubs & rheumatism remedies in the last 12 months, 2003-07
- Women seek relief in old age
- Younger women sit in the middle
- Adopting a light touch
- Format
- Youngsters pop pills
-
- Figure 18: Format of OTC analgesics used in the last 12 months by self or family, February 2008
- A family affair
- Drinking it all in
- A wealth of topics
The Consumer – Usage Behaviour
-
- Key points
- Close to hand
-
- Figure 19: Consumer usage of OTC analgesics, February 2008
- If I must
The Consumer – Attitudes
-
- Key points
- Questioning the brand
-
- Figure 20: Consumer attitudes towards buying OTC analgesics, February 2008
- Men seek strength
- The price is right
The Consumer – Further Analysis
-
- Key points
- Number of analgesics used
-
- Figure 21: Number of formats of OTC analgesics used, February 2008
- One type
- Who are they?
- Next steps
- Three or more types
- Who are they?
- Next steps
- Consumer typologies
-
- Figure 22: Consumer typologies, February 2008
- Analgesic Wary (16% of sample)
-
- Figure 23: Preference for natural alternatives, by consumer typologies, February 2008
- Who are they?
- Marketing message
- Pill Poppers (57% of sample)
-
- Figure 24: Reluctance to taking painkillers, by consumer typologies, February 2008
- Who are they?
- Marketing message
- Pain Killers (27%)
- Who are they?
- Marketing message
Appendix
-
- Advertising data
- Abbreviations
Appendix: Internal Market Environment
-
-
- Figure 25: Sports participation, regularly and occasionally, 2003-07
-
Appendix: The Consumer – Usage Frequency and Format
-
- Usage frequency
-
- Figure 26: Usage of headache remedies, by demographic sub-group, 2007
-
- Figure 27: Usage of rubs & rheumatism remedies, by demographic sub-group, 2007
-
- Figure 28: Headache remedies and analgesics usage, by complaint suffered, 2007
-
- Figure 29: Headache remedies and analgesics usage, by attitudes towards health, 2007
- Format
-
- Figure 30: Format of OTC analgesics used in the last 12 months by self or family, by demographic sub-group, February 2008
Appendix: The Consumer – Usage Behaviour
-
-
- Figure 31: Consumer behaviour usage of OTC analgesics, by demographic sub-groups, February 2008
-
Appendix: The Consumer – Attitudes
-
-
- Figure 32: Consumer attitudes towards buying OTC analgesics, by demographic sub-groups, February 2008
-
- Figure 33: Consumer attitudes towards buying OTC analgesics, by demographic sub-groups, February 2008
-
Appendix: The Consumer – Further Analysis
-
- Number of analgesics used
-
- Figure 34: Analgesic format usage repertoire, February 2008
- Figure 35: Analgesic format usage repertoire, by attitudes towards painkillers, February 2008
-
- Figure 36: Analgesic format usage repertoire, by further attitudes towards painkillers, February 2008
-
- Figure 37: Analgesic format usage repertoire, by demographic sub-group, February 2008
- Consumer typologies
-
- Figure 38: Consumer typologies, by attitudes towards painkillers, February 2008
- Figure 39: Repertoires of format of OTC painkillers used, by consumer typologies, February 2008
-
- Figure 40: Consumer typologies, by formats of OTC painkillers used, February 2008
-
- Figure 41: Consumer typologies, by further attitudes towards painkillers, February 2008
-
- Figure 42: Consumer typologies, by demographic sub-groups, February 2008
Back to top