Despite the downturn in the wider economy and the housing market in particular, sales of home goods online are growing rapidly. Two thirds of internet users have made some kind of purchase and the choice they are being offered by retailers has widened dramatically over the past two years.
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This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Market in Brief
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Market in Context
Strengths and Weaknesses in the Market
Market Size and Forecast
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Purchasing of Products for the Home Online
The Consumer – Buying Behaviour and Preferences
The Consumer – Attitudes
The Consumer – Typologies
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Retail Competitor Analysis
Oxygen Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Broader Market Environment
Appendix – Purchasing of Products for the Home Online
Appendix – Buying Behaviour and Preferences
Appendix – Attitudes
Appendix – Typologies