Table of Contents
Issues in the Market
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- Main issues
- Definitions
- Abbreviations
Insights and Opportunities
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- Cutting edge cohabitation
- Spreading the wedding
- Renewal renunions
Fast Forward Trends
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- Trend 1: Girly Men
- What's it about?
- What we've seen
- What next?
- Trend 2: Wiki World
- What's it about?
- What we've seen
- What next?
Market in Brief
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- The price is right
- I’ll do it my way
- Get me to the castle on time
- Love in a cold climate
- Alt. honeymoons
Internal Market Environment
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- Key points
- Tough times ahead
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- Figure 1: Domestic vs overseas holidays 2003-13
- Under pressure
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- Figure 2: Domestic and overseas holidays expenditure, 2003-13
- Core package strengths
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- Figure 3: Inclusive holidays versus independent holidays, by volume, 2003-07
- Multiple threat
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- Figure 4: Percentage of adults booking UK and overseas holidays, 2003-07
- Bethnal Green to Barbados
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- Figure 5: Overseas holidays by region, 2003-07
- Spain drain
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- Figure 6: Top 25 holiday destinations, by number of visits, 2003-07
- North African wave
- Beyond the beach
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- Figure 7: Package holiday types, 2003-07
- Figure 8: Independent holiday types, 2003-07
Broader Market Environment
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- Key points
- Where have all the good times gone?
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- Figure 9: GfK NOP Consumer Confidence Index, August 2007-July 2008
- Trading down
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- Figure 10: UK spending priorities for year ahead, January 2005-08
- Recession risk
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- Figure 11: Trends in personal disposable income and consumer expenditure, 2003-13
- Marriage on the rocks
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- Figure 12: UK marriages and divorces, 1996-2012
- Shacking up
- We don’t do God
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- Figure 13: Number of marriages in England and Wales, by type of ceremony (civil or religious), 1995-2006
- Getting hitched later and richer
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- Figure 14: Mean age for first marriages and remarriages in England and Wales, by gender, 1996-2006
- Mature couples
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- Figure 15: Number of marriages in England and Wales, by age of bride, 1995-2005
- Second time around
- Guaranteed sunshine
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- Figure 16: Seasonality of marriages in England and Wales, number of marriages in each month, 2001-05
- In the pink
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- Figure 17: Number of UK registered civil partnerships, 2005-07
- Starting over
- Ageing, expanding marriage market
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- Figure 18: Trends in the age structure of the UK population, by gender, 2003-13
- ABs remain to be convinced
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- Figure 19: Forecast adult population trends, by socio-economic group, 2003-13
- Working for the yankee dollar
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- Figure 20: Sterling exchange rates at 31st March each year, 2005-08
Competitive Context
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- Key points
- Bigger slice of the cake
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- Figure 21: Number of weddings in the UK and abroad, 2003-08
- Low volume/high margin
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- Alternative weddings
- Fashionista weddings
- Share the love
- The folks back home
- Active honeymoons
Market Size and Forecast
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- Key points
- Past and present: Steady growth
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- Figure 22: Number of weddings in the UK and abroad, 2003-13
- Weddings abroad value
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- Figure 23: Estimated value of the weddings abroad market, 2003-13
- Honeymoons value
- Future: Upward trend
- Factors used in the forecast
Segment Performance
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- Key points
- Cost breakdown
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- Figure 24: Estimated breakdown of expenditure on weddings abroad, 2008
- Destination split
- Cyprus a venue
- Emerging destinations
- Same-sex segment
- Renewal segment
- Honeymoon destinations
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- Figure 25: Most popular overseas honeymoon destinations in short haul and long haul segments, 2008
Companies and Products
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- Key points
- Supply overview
- Market share
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- Figure 26: Top 20 UK tour operator market share, by licensed passengers 2007
- Wedding packages
- Operators
- Cosmos
- Kuoni
- Perfect Weddings & Honeymoons
- Planet Holidays
- Sandals
- Thomas Cook Group
- TUI Travel Group
- Virgin Holidays
- DIY weddings abroad
Distribution
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- Key points
- Shopping for weddings
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- Figure 27: Package holiday booking methods, 2003-07
- Shopping for honeymoons
- Marketing channels
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- Figure 28: Specialist UK wedding magazines and exhibitions, 2008
Wedding Plans
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- Key points
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- Figure 29: Wedding plans, May 2008
- No change in intentions
- The marrying kind
- AB weakness
- Targeting the planners
- Renewals pool
Attitudes Towards Weddings Abroad
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- Key points
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- Figure 30: Attitudes to weddings, May 2008
- Lifestyle choice
- Overseas wedding enthusiasts
- Cost factor
- Stress avoidance
- Best of both worlds
- No DIY impulse
Attitudes Towards Honeymoons
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- Key points
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- Figure 31: Attitudes to honeymoons, May 2008
- Couple time
- Divided honeymoon nation
- Unusual honeymoons
- Independent spirit
Weddings Abroad Targeting Opportunities
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- Key points
- The home-birds (34% of the population or 17 million adults)
- The stress-relievers (24% of the population or 12 million adults)
- The awkward squad (13% of the population or 6.5 million adults)
- Marriage xenophobes (6% of population or 3 million adults)
Appendix – Wedding Plans
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- Figure 32: Wedding plans by demographics, May 2008
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Appendix - Attitudes Towards Weddings Abroad
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- Figure 33: Most popular attitudes to weddings by demographics, May 2008
- Figure 34: Other attitudes to weddings by demographics, May 2008
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Appendix - Attitudes Towards Honeymoons
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- Figure 35: Most popular attitudes to honeymoons by demographics, May 2008
- Figure 36: Other attitudes to honeymoons by demographics, May 2008
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Appendix Weddings Abroad Targeting Opportunities
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- Figure 37: Target groups by demographics, May 2008
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