Table of Contents
Scope and Themes
-
- What you need to know
- Definition
- Data sources
- Sales data
- Consumer survey data
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
-
- Overall fragrances and the FDMx market
- Single perfumes outsell gift sets
- The retail landscape
- Market driven by female population, at odds with other fragranced products
- Top four players all lose FDMx ground
- The fragrance consumer
- Usage
- Usage frequency
- Popularity of brands
- Attitudes and motivations
- Race/Hispanic origin
- Future not expected to outpace inflation
Insights and Opportunities
-
- “Scentvertisements”
- A different kind of celebrity
- Gift packs as introduction to scent
Fast Forward Trends
-
- Agelessness
- What’s it all about?
- Forever 21
Market Size and Forecast
-
- Key points
- Total fragrance sales
- Sampling innovations could help boost flagging sales
- Flanker and celebrity scents still drive sales, but with waning influence
-
- Figure 1: Total U.S. sales and forecast of fragrances at current prices, 2003-13
- Figure 2: Total U.S. sales and forecast of total fragrances at inflation adjusted prices, 2003-13
- Wal-Mart sales
Competitive Context
-
- Other scented personal care products barge into fragrance market
- Department store closings negatively impact fragrance sales
- Coty offers more products, still focuses on celebrity scents
Segment Performance
-
- Key points
- FDMx perfume and gift pack segments each feel the weight of expectation
-
- Figure 3: U.S. FDMx sales and forecast of women’s fragrances at current prices, by segment, 2003-13
- Figure 4: U.S. FDMx sales of women’s fragrances, by segment, 2005 and 2007
Segment Performance—Perfumes/colognes/body powder
-
- Key points
- Looking for newer trends
-
- Figure 5: U.S. FDMx sales and forecast of perfumes/colognes/body powder, 2003-13
Segment Performance—Gift Packs
-
- Key points
- Gift packs largely dependent on winter holidays
-
- Figure 6: U.S. FDMx sales and forecast of gift packs, 2003-13
Retail Channels
-
- Key points
- Overall fragrance market retailer sales
-
- Figure 7: U.S. sales of women’s fragrances, by retail channel, 2005 and 2007
- FDMx channels
-
- Figure 8: U.S. FDMx sales of women’s fragrances, by retail channel, 2005 and 2007
Retail Channels—Drug stores
-
- Key points
- Drug stores represent complete beauty care retailer
- The “hip” factor appeals to younger women
-
- Figure 9: U.S. FDMx sales of women’s fragrances at drug stores, 2003-08
Retail Channels—Other IRI
-
- Key points
- Other channels experience steady losses
-
- Figure 10: U.S. FDMx sales of women’s fragrances at other IRI channels, 2003-08
Market Drivers
-
- Increasing female population will help boost future sales
-
- Figure 11: Use/purchase of perfume, by age, February 07-March 08
- Figure 12: Teen use/purchase of perfume, by age, January 07-November 07
-
- Figure 13: Female population by age, 2003-13
- Fragrance sales under pressure from other scented products
-
- Figure 14: U.S. FDMx sales of fragrances, bath and shower products, and skincare products, 2005-07
Leading Companies
-
- Key points
- FDMx market led by a handful of manufacturers
- Leading companies not finished with celebrity just yet
- The “cool” factor and co-branding
-
- Figure 15: Sales of leading women’s fragrances companies, 2006 and 2007
Brand Share—Perfumes/colognes/body powder
-
- Key points
- All four leading companies see losses as FDMx market struggles
- Coty the clear FDMx leader
- Arden pins rebound hopes on celebrity
- Parfums de Coeur and Revlon
-
- Figure 16: FDMx brand sales of perfumes/colognes/body powder in the U.S., 2005 and 2007
Brand Share—Gift Packs
-
- Key points
- Gift pack segment mirrors single sales
- Burt’s Bees signals further rise of green fragrance products
-
- Figure 17: FDMx brand sales of gift packs in the U.S., 2005 and 2007
Brand Qualities
-
- Coty sets industry standards for celebrity scents
- Calvin Klein remains current
- Estée Lauder continues to be a powerhouse
Innovation and Innovators
-
- Key points
- Celebrity scents and line extensions
- New players
- Fashionista and designer scents
- Fashion designers
- Jewelry designers
- Youth oriented
- Elite collections
- Luxury packaging
- Fashion statement echoes brand
- Bejeweled & bling
- Destination scents
- Mood altering
- Green, natural, & eco-friendly continue
- Fragrance directions
- Key points
- Fruit cocktail – wild for strawberries, watermelon, and plum
- Florals – water lily and green nuances popular
- Warm, sweet, and woody notes forge ahead
- Emerging accords – Anise, Aloeswood, and Yerba Mate
Advertising and Promotion
-
- Overview
- Introduction to common advertising themes
- Black and white cinematography
-
- Figure 18: Dolce & Gabbana The One, 2007
- Figure 19: Givenchy Very Irresistible, 2007
- Imagination and fantasy
-
- Figure 20: Britney Spears Curious, 2007
- Figure 21: Victoria’s Secret Dream Angels Heavenly, 2007
- Sensuality
-
- Figure 22: Donna Karan Cashmere Mist and Gold, 2007
Usage
-
-
- Figure 23: Use/purchase of perfume, by age, February 07-March 08
- Types of perfume used/bought
-
- Figure 24: Preferred types of perfume, by age, June 2008
- Figure 25: Preferred types of perfume, by income, June 2008
-
- Figure 26: Types of perfume bought for someone else in the last 12 months, by age, February 07-March 08
- Kinds of perfume used/bought
-
- Figure 27: Kinds of perfume used in the last 12 months, by age, February 07-March 08
-
- Figure 28: Kinds of perfume bought for someone else in the last 12 months, by age, February 07-March 08
- Preferred retailers for perfume purchases
-
- Figure 29: Preferred perfume retailers, by age, June 2008
-
- Figure 30: Preferred perfume retailers, by income, June 2008
-
Teen Use
-
-
- Figure 31: Teen use/purchase of perfume, by age, January 07-November 07
-
- Figure 32: Types of perfume used/bought by teens, by age, January 07-November 07
-
- Figure 33: Kinds of perfume used/bought by teens, by age, January 07-November 07
- Popularity of brands
-
- Figure 34: Brands of perfume used among teens in the last 12 months, by age, January 07-November 07
- Frequency of use
-
- Figure 35: Teen usage frequency of perfume in the last 7 days, by age, January 07-November 07
-
Frequency of Use
-
-
- Figure 36: Usage frequency of perfume in the last 7 days, by age, February 07-March 08
-
Brands
-
- Popularity of brands
-
- Figure 37: Preferred brand types of perfume, by age, June 2008
-
- Figure 38: Preferred brand types of perfume, by income, June 2008
-
- Figure 39: Brands of perfume used in the last 12 months, by age, February 07-March 08
- Brand loyalty
-
- Figure 40: Level of perfume brand loyalty, by age, June 2008
-
- Figure 41: Level of perfume brand loyalty, by income, June 2008
Attitudes and Motivations
-
-
- Figure 42: Decisions on fragrance use, by age, June 2008
- Figure 43: Decisions on fragrance use, by income, June 2008
- Purchase motivation
-
- Figure 44: Motivation for fragrance purchases, by age, June 2008
- Attitudes towards fragrances
-
- Figure 45: Attitudes towards women’s fragrances, by age, June 2008
-
Race and Hispanic Origin
-
- Usage
-
- Figure 46: Use/purchase of perfume, by race/Hispanic origin, February 07-March 08
-
- Figure 47: Preferred types of perfume, by race/Hispanic origin, June 2008
- Popularity of brands and retailers
-
- Figure 48: Brands of perfume used in the last 12 months, by race/Hispanic origin, February 07-March 08
-
- Figure 49: Preferred perfume retailers, by race/Hispanic origin, June 2008
- Usage frequency
-
- Figure 50: Usage frequency of perfume in the last 7 days, by race/Hispanic origin, February 07-March 08
- Attitudes and motivations
-
- Figure 51: Decisions on fragrance use, by race/Hispanic origin, June 2008
- Purchase motivation
-
- Figure 52: Motivation for fragrance purchases, by race/Hispanic origin, June 2008
- Attitudes towards fragrances
-
- Figure 53: Attitudes towards women’s fragrances, by race/Hispanic origin, June 2008
Cluster Analysis
-
- Highest overall users
- Designer friendly
- Body sprayers
-
- Figure 54: Female fragrance wearer clusters, July 2008
- Figure 55: Preferred types of perfume by female clusters, July 2008
-
- Figure 56: Fragrances worn by female clusters, July 2008
- Figure 57: Preferred perfume retailers by female clusters, July 2008
-
- Figure 58: Preferred brand types of perfume by female clusters, July 2008
- Figure 59: Decisions on fragrance use by female clusters, July 2008
-
- Figure 60: Level of perfume brand loyalty by female clusters, July 2008
- Figure 61: Motivation for fragrance purchases by female clusters, July 2008
-
- Figure 62: Attitudes towards women’s fragrances by female clusters, July 2008
- Cluster demographics
-
- Figure 63: Female fragrance wearer clusters by age group, July 2008
- Figure 64: Female fragrance wearer clusters by income group, July 2008
- Figure 65: Female fragrance wearer clusters by race, July 2008
-
- Figure 66: Female fragrance wearer clusters by Hispanic origin, July 2008
- Methodology
Custom Consumer Groups
-
- Marriage and presence of children
-
- Figure 67: Preferred perfume retailers, by marital status and presence of children, June 2008
-
- Figure 68: Preferred brand types of perfume, among unmarried respondents with and without children, June 2008
- Age and ethnicity
-
- Figure 69: Preferred types of perfume, by age and ethnicity, June 2008
-
- Figure 70: Preferred perfume retailers, by age and Hispanic origin, June 2008
-
- Figure 71: Preferred brand types of perfume, by age and ethnicity, June 2008
-
- Figure 72: Level of perfume brand loyalty, by income, June 2008
-
- Figure 73: Motivation for fragrance purchases, by age and ethnicity, June 2008
Appendix: Other Useful Consumer Tables
-
- Usage
-
- Figure 74: Use/purchase of perfume, by income, February 07-March 08
-
- Figure 75: Types of perfume used in the last 12 months, by age, February 07-March 08
-
- Figure 76: Types of perfume used in the last 12 months, by marital status, February 07-March 08
-
- Figure 77: Types of perfume bought for someone else in the last 12 months, by income, February 07-March 08
- Kinds of perfume used/bought
-
- Figure 78: Kinds of perfume used in the last 12 months, by income, February 07-March 08
- Frequency of use
-
- Figure 79: Usage frequency of perfume in the last 7 days, by income, February 07-March 08
- Popularity of brands
-
- Figure 80: Brands of perfume used in the last 12 months, by income, February 07-March 08
-
- Figure 81: Brands of perfume bought for someone else in the last 12 months, by age, February 07-March 08
- Attitudes and motivations
-
- Figure 82: Motivation for fragrance purchases, by income, June 2008
- Race and Hispanic origin
-
- Figure 83: Preferred brand types of perfume, by race/Hispanic origin, June 2008
Appendix: Trade Associations
Back to top