Table of Contents
Issues in the Market
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- Main themes
- Definition
Insights and Opportunities
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- More motivation
- Online researching
- Fulfilling demand
- The ‘how to wear’ opportunity
Market in Brief
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- Key points
- The market
- Where they are buying – stores
- Where they are buying – online opportunity
- Influences
- The consumer typologies
- Other competitive pressures
- Future prospects
Fast Forward Trends
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- Trend 1: Cool Vending
- Definition
- What’s next?
- Trend 2: Style Returns
- Definition
- What’s next?
- Trend 3: Nostalgia
- Definition
- What’s next?
Industry Insights
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- Key points
- The market/consumer sentiment
- Influences – celebrities
- Influences – internet blogs
- Blogging is increasingly influential and the new word-of-mouth.
- Influences – limited editions
- The end of the ‘It bag’
- Counterfeiting
- Retailers
- What’s selling – ties
- What’s selling – scarves/shawls
- What’s selling – belts
- What’s selling – hats
- Online opportunity
- The future
Internal Market Environment
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- Key points
- Fashion
- The media and celebrities
- Counterfeiting
- Treating – the pull of emotion
- Online
- Spending on handbags
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- Figure 1: Women’s expenditure on handbags, 2003-07
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- Figure 2: Age of adults agreeing that accessories are very important, 2007
Broader Market Environment
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- Key points
- Population trends favouring affluent ABs
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- Figure 3: Adult population trends, by socio-economic group, 2003-13
- Age structure favouring contemporary accessories
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- Figure 4: Age structure of the UK population, by gender, 2003-13
- Lower growth PDI
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- Figure 5: Trends in PDI and consumer expenditure, 2003-13
- Unemployment
Strengths and Weaknesses
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- Strengths
- Weaknesses
Who’s Innovating?
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- New concept store from Inditex
- Cut down on central heating bills
- Bob and Mulberry
- A new life for wrappers
- Vegan luxury
- UV protection hats
- Stylish and ethical
Competitive Context
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- Key points
- A sector driven by handbags
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- Figure 6: Retail sales, of women’s and men’s fashion accessories, at current prices, 2003, 2005, 2007 and 2008
- Competing fashion items
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- Figure 7: Spending on hosiery, costume jewellery and footwear, excluding VAT, 2003-08
- Women’s hosiery
- Costume jewellery
- Footwear
- Something completely different – going to the cinema, or eating out
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- Figure 8: UK cinema market, 2003-08
- Eating out
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- Figure 9: The UK market for eating out, 2003-08
Market Size and Forecast
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- Key points
- Women’s growth outpaces men’s
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- Figure 10: Retail sales of women’s and men’s fashion accessories, at current prices, 2003-08
- Accessories make or break outfits
- Everyone’s getting in on the act
- Style inspirations
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- Figure 11: Retail sales of women’s accessories, at current and constant 2003 prices, 2003-08
- Women’s handbags
- The demise of the ‘It bag’
- Long live longevity
- New styles in town
- The future of the bag
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- Figure 12: UK retail sales of handbags, by value, at current and constant 2003 prices, 2003-08
- Women’s hats
- Hats are increasingly popular
- Celeb styles
- More retailers sell hats
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- Figure 13: Retail sales of women’s hats, by value, at current and constant 2003 prices, 2003-08
- Women’s belts
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- Figure 14: UK retail sales of women’s belts, by value, at current and constant 2003 prices, 2003-08
- Women’s scarves and shawls
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- Figure 15: Retail sales of women’s scarves and shawls, 2003-08
- Women’s gloves
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- Figure 16: Retail sales of women’s gloves, 2003-08
- Men’s accessories
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- Figure 17: Retail sales of men’s fashion accessories, 2003-08
- Men’s ties
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- Figure 18: Retail sales of men’s ties, 2003-08
- Men’s belts
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- Figure 19: UK retail sales of men’s belts, by value, at current and constant 2003 prices, 2003-08
- Men’s hats
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- Figure 20: Retail sales of men’s hats, 2003-08
- Men’s gloves
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- Figure 21: Retail sales of men’s gloves, 2003-08
- Men’s scarves
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- Figure 22: Retail sales of men’s scarves, 2003-08
- Forecast
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- Figure 23: Forecast of Total retail sales accessories, at current prices and constant 2008 prices, 2003-13
- Forecast – Men’s accessories
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- Figure 24: Forecast of retail sales of men’s accessories, at current prices, 2003-13
- Figure 25: Forecast of retail sales of men’s accessories, at current prices, 2003-13
- Forecast – Women’s accessories
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- Figure 26: Forecast of retail sales of women’s accessories, at current prices, 2003-13
- Figure 27: Forecast of retail sales of women’s accessories, at current prices, 2003-13
- Factors used in the forecast
Retail Market Shares
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- Key points
- Overview
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- Figure 28: Retail sales of women’s and men’s fashion accessories, 2003-07
- Retail market shares – women’s accessories
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- Figure 29: Retail sales of women’s accessories, by outlet type, 2003-07
- Retail market shares – men’s accessories
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- Figure 30: Retail sales of men’s accessories, by outlet type, 2003-07
The Consumer – Where They Buy
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- Key findings
- Marks & Spencer still star performer
- The fashion chains
- Specialists are under pressure
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- Figure 31: Where consumers have bought fashion accessories, last 12 months, July 2004, October 2005 and July 2008
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- Figure 32: Where they buy fashion accessories, last 12 months, July 2008
- Debenhams gives Marks & Spencer and Next competitive pressure
- Primark drawing budget-conscious fashionistas
- Supermarkets have a broad appeal
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- Figure 33: Where they buy fashion accessories, by gender, age and socio-economic group, July 2008
- River Island and Topshop attract men and women
- Internet a strong opportunity
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- Figure 34: Where they buy fashion accessories, by gender, age and socio-economic group, July 2008
- Claire’s needs more differentiation
- Online opportunity for Accessorize
- Difference between internet and mail order customers
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- Figure 35: Where they buy fashion accessories, by gender, age and socio-economic group, July 2008
- Broad appeal of other clothing specialists
- Non-buyers are mostly older men
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- Figure 36: Where they buy fashion accessories, by gender, age and socio-economic group, July 2008
- Accessory shoppers are promiscuous
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- Figure 37: Number of stores visited, by retailers, July 2008
The Consumer – How They Shop
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- Key points
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- Figure 38: How they shop for fashion accessories, July 2008
- Destination Shoppers (35%)
- Open to Buy Shoppers (14%)
- Impulse Purchasers (12%)
- Careful Considerers (9%)
- Enthusiastic Shoppers (8%)
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- Figure 39: How they shop for fashion accessories, by gender, age and socio-economic group, July 2008
- Distracted Shoppers (5%)
- Researchers (5%)
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- Figure 40: How they shop for fashion accessories, by gender, age and socio-economic group, July 2008
The Consumer – What Influences Them
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- Key points
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- Figure 41: Influences when buying fashion accessories, July 2008
- Cheap price and treating
- Looking for something different….
- …will help ‘have to have it’ motivation
- Men and women are influenced by a friend’s advice
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- Figure 42: Influences when buying fashion accessories, July 2008
- Older consumers influenced by gifts
- Ethical/eco of very little influence
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- Figure 43: Influences when buying fashion accessories, July 2008
Consumer Typologies
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- Figure 44: Consumer typologies, July 2008
- Group 1: Not Bothered (46%)
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- Figure 45: Consumer typologies, by statement, July 2008
- Who are the Not Bothered?
- Group 2: Treats (34%)
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- Figure 46: Consumer typologies, by statement, July 2008
- Who are the Treats?
- Group 3: Fashionistas (20%)
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- Figure 47: Consumer typologies, by statement, July 2008
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- Figure 48: Consumer typologies, by statement, July 2008
- Who are the Fashionistas?
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Brand Elements
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- Brand map
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- Figure 49: Consideration of various fashion accessories brands, January 2008
- Next
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 50: Attitudes towards the Next brand, January 2008
- ASOS
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 51: Attitudes towards the ASOS brand, January 2008
- Primark
- What the brand is trying to achieve
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- Figure 52: Attitudes towards the Primark brand, January 2008
- Accessorize
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 53: Attitudes towards the Accessorize brand, January 2008
- H&M
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 54: Attitudes towards the H&M brand, January 2008
- Brand qualities of fashion accessories brands
- Claire’s is most trendy and fun; Next and Debenhams most accessible
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- Figure 55: Brand qualities of various fashion accessories brands, January 2008
- Experience of fashion accessories brands
- Next is most popular for fashion accessories; Tie Rack the least
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- Figure 56: Consideration of various fashion accessories brands, January 2008
- Brand consideration for fashion accessories brands
- Consumers most likely to continue using Next and Primark
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- Figure 57: Intentions toward various watches brands, January 2008
- Brand momentum for fashion accessories brands
- Primark is storming ahead, gaining most ground
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- Figure 58: Momentum of various fashion accessories brands, January 2008
- Brand motivation for fashion accessories brands
- Claire’s Accessories and Tie Rack gifts; Next and Primark for self
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- Figure 59: Motivation of various fashion accessories brands, January 2008
- Brand satisfaction for fashion accessories brands
- Next, HoF and Accessorize rated highest excellent satisfaction
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- Figure 60: Satisfaction of various watches brands, January 2008
- Brand commitment to fashion accessories brands
- Next achieves overall highest commitment
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- Figure 61: Commitment to various watches brands, January 2008
- Round up
Retailer Competitor Analysis
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- Key points
- Overview
- Specialists
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- Figure 62: Accessory specialists comparison, 2008
- Non-specialists
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- Figure 63: Selected non-specialist accessory retailers comparison, 2008
Retailer Profiles
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- Specialists
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- Figure 64: Approximate price range positioning of specialist accessories retailers, 2008
- Accessorize
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- Figure 65: Monsoon UK & Eire, Financial Performance and store numbers, 2003-07
- Claire’s Accessories
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- Figure 66: Claire’s Accessories, Financial Performance, 2003-07
- Tie Rack (Frangi)
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- Figure 67: Frangi investments ltd Financial Performance, 2003-07
- Non-specialists
- Major retailers
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- Figure 68: Approximate entry/exit price range positioning of Marks & Spencer, Next and Bhs, 2008
- Marks & Spencer
- Next
- Women
- Men
- Bhs
- Women
- Men
Clothing Specialists
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- Arcadia Group
- Topshop
- Topman
- Dorothy Perkins
- Burton
- Miss Selfridge
- Evans
- Wallis
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- Figure 69: Approximate entry/exit price range positioning of arcadia group retailers, 2008
- Topshop
- Topman
- Dorothy Perkins
- Burton
- Miss Selfridge
- Evans
- Wallis
- Strategic evaluation
- Mosaic Fashions
- Oasis
- Coast
- Karen Millen
- Principles
- Warehouse
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- Figure 70: Approximate entry/exit price range positioning of Mosaic Fashions group retailers, 2008
- Oasis
- Coast
- Karen Millen
- Principles
- Warehouse
- Other clothing specialists
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- Figure 71: Approximate entry/exit price range positioning of New Look, River Island and H&M, 2008
- H&M
- Women
- Men
- New Look
- Women
- Men
- River Island
- Women
- Men
Value retailers and supermarkets
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- Consumer research
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- Figure 72: Approximate entry/exit price range positioning of supermarkets and selected value retailers, 2008
- Primark
- Women
- Men
- Matalan
- Women
- Men
- Peacocks
- Women
- Men
- TK Maxx
- George at Asda
- Women
- Men
- Tesco
- Women
- Men
- Sainsbury’s
- Women
- Men
Department stores
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- Figure 73: Approximate entry/exit price range positioning, selected department stores, 2008
- Debenhams
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- Figure 74: Debenhams’ brand and own-brand accessories offer, 2008
- John Lewis
- Women
- Men
- House of Fraser
- Women
- Men
- Other department stores
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Sports Retailers
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- Consumer research
- JJB
- JD Sports
- Sports Direct
Mail Order/Internet
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- Consumer research
- Littlewoods Shop Direct
- Women
- Men
- Otto Group
- Women
- Men
- N Brown
- Boden
- Internet retailers
- ASOS.com
- Netaporter.com
- Bagladies
- Handbags and Gladrags
- Hats‘n’stuff
- Elliott Rhodes
- The Scarf Company
- Accessorize leads the pack
- Tie Rack falling off the radar?
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- Figure 75: advertising expenditure on fashion accessories, by retailer, 2003/04 – 2007/08
- Little activity from non-specialists
Appendix
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- Abbreviations
- Explanations
Appendix – TGI
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- Figure 76: Women agreeing that accessories are very important, 2003-07
- Figure 77: Men agreeing that accessories are very important, 2003-07
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- Figure 78: Women’s spend on gloves, belts and other accessories, 2006-07
- Figure 79: Women’s spend on gloves, belts and other accessories, 2006-07
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- Figure 80: Men’s spend on gloves, belts and other accessories, 2006-07
- Figure 81: Adults spend on gloves, belts and other accessories, by working status, 2006-07
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- Figure 82: Influences when buying fashion accessories, by statements, July 2008
- Figure 83: Influences when buying fashion accessories, by statements, July 2008
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Appendix – Where They Buy
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- Figure 84: Where they buy fashion accessories, by Mintel’s special group, region, ACORN group, technology users and internet usage, July 2008
- Figure 85: Where they buy fashion accessories, by Mintel’s special group, region, ACORN group, technology users and internet usage, July 2008
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- Figure 86: Where they buy fashion accessories, by Mintel’s special group, region, ACORN group, technology users and internet usage, July 2008
- Figure 87: Where they buy fashion accessories, by Mintel’s special group, region, ACORN group, technology users and internet usage, July 2008
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Appendix – How They Shop
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- Figure 88: How they shop for fashion accessories, by Mintel’s special group, region, ACORN group, technology users and internet usage, July 2008
- Figure 89: How they shop for fashion accessories, by Mintel’s special group, region, ACORN group, technology users and internet usage, July 2008
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Appendix – What Influences Them
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- Figure 90: What influences when buying fashion accessories, by Mintel’s special group, region, ACORN group, technology users and internet usage, July 2008
- Figure 91: What influences when buying fashion accessories, by Mintel’s special group, region, ACORN group, technology users and internet usage, July 2008
- People who spend extra shop around
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- Figure 92: Number of stores visited, by statements, July 2008
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Appendix – consumer typologies
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- Figure 93: Typologies by statements, July 2008
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- Figure 94: Typologies by demographic groups, July 2008
- Treats and Fashionistas most likely to spend extra
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- Figure 95: Statements by typologies, July 2008
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- Figure 96: Typologies, by retailers, July 2008
- Where the consumer typologies shop
- The ‘Treats’ is the biggest consumer group for all accessory retailers
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- Figure 97: Consumer typologies, by retailer, July 2008
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