Table of Contents
Issues in the Market
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- Main issues
- Definition
- Abbreviations
Insights and Opportunities
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- A casino in your living room
- An image makeover
- Collective advertising
- Incentives for not gambling
- Cultural allusion
Market in Brief
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- Expenditure on the decline
- Admissions following the expenditure trend
- Difficult trading conditions
- Familiar owners but new brands
- The decline in the casino and the rise of the ‘Leisino’
- But how to attract more people through the door
- Same old faces on the high street
- Online operators competing in a crowded marketplace
- Casino an occasional and expensive treat
- Casinos tend to attract serious gamblers
Fast Forward Trends
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- Trend 1: Rethinking Business, Capitalism and Consumerism
- What’s it about?
- Observations
- What next?
- Trend 2: Generation Name Game
- What’s it about?
- Observations
- What next?
Internal Market Environment
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- Key points
- The Gambling Act 2005 and casinos
- UK Gaming Duty
- The death of the super-casino…
- …but what of the regionals?
- Are casinos responsible for gambling addiction?
- National Problem Gambling Clinic and a lack of funding
- FOBTs
Broader Market Environment
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- Key points
- Upward income trend masking uncertain times
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- Figure 1: Trends in personal disposable income and consumer expenditure, 2003-13
- How would gambling fare in a recession?
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- Figure 2: Trends in selected areas of discretionary expenditure, at current and constant prices, 1989-94
- Will online casinos survive their first recession?
- Maintaining broad appeal
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- Figure 3: Trends in the age structure of the UK population, by gender, 2003-13
- Pre-no/family lifestagers make up the ‘new breed’
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- Figure 4: Forecast adult population trends, by lifestage, 2003-13
- Casinos missing out on potential high spenders
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- Figure 5: Forecast adult population trends, by socio-economic group, 2003-13
- Modes of access the future of online success?
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- Figure 6: British internet penetration at home/work/place of study or elsewhere, by gender, age, socio-economic group, region and working status, 2003-08
- Domestic and overseas tourism trends
- The effect of the smoking ban
Competitive Context
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- Key points
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- Figure 7: Consumer expenditure on selected leisure goods and activities, 2002-07
- The rise of the FOBTs
- Competing for the gambling pound
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who's Innovating?
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- Key points
- Coupling of gambling outlets
- A live presence in a virtual world
- Casino expertise in the home
- Fingerobics and air lounges
- Casino Magic
Market Size and Forecast
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- Key points
- A market feeling the pinch
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- Figure 8: Total expenditure in UK casinos, 2003-13
- Factors used in the forecast
- Casino visits and average spend
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- Figure 9: Number of visits to UK casinos, 2003-07
- Visits by region
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- Figure 10: Number of visits to UK casinos, by region, 2007
- Casino house win and drop
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- Figure 11: Drop and house win for casinos, 2003-07
- Roulette rules the roost
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- Figure 12: Total drop, by game, 2006 and 2007
- High rollers in London, casual gamblers in the provinces
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- Figure 13: Total drop and win, by year, by region, 2006 and 2007
- Figure 14: Number of casinos, by region and average drop by casino, 2007
Segment Performance
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- Key points
- Expenditure by sector
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- Figure 15: Expenditure in casinos, by sector, 2003-07
Market Share
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- Key points
- Number of casinos by operator
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- Figure 16: Casino ownership in the UK, as at 31 March 2008
- Casinos by region and operator
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- Figure 17: Casino ownership, by region, as at 31 March 2008
- Casinos by city
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- Figure 18: The number of licensed clubs in the UK, 2007 and 2008
Companies and Products
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- Key points
- High street operators feeling the pinch
- Advertising by sector
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- Figure 19: Gambling advertising expenditure, by sector, 2007 and 2008*
- Loyalty-lite gamblers threatening online casinos
- How have online casino companies been performing?
- A selection of online casinos
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- Figure 20: Online casino, facts and features and promotions, as at October 2008
- Company profiles
- Genting Stanley
- The brands
- Grosvenor Casinos Limited (Rank)
- Latest financials
- Performance by region
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- Figure 21: Grosvenor casinos, admissions and spend per head, by region, 2007 and 2008*
- Gala Group
- Latest financials
- London Clubs International (LCI)
- Aspinalls (Asper’s Group Ltd)
- Other operators
Who Goes to Casinos?
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- Key points
- Casino attendance
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- Figure 22: Casino attendance, August 2008
- Young, free, single and well off
- Casino visitors by what they gamble on
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- Figure 23: Casino attendance, by other forms of gambling, August 2008
What Would Attract People to Casinos?
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- Key points
- What would you like to see?
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- Figure 24: What would attract people to a casino again/more frequently, August 2008
Attitudes Towards Casinos
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- Key points
- Consumers accentuating the negatives?
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- Figure 25: Attitudes towards casinos, August 2008
- Casinos find few friends among the middle-aged and affluent…
- …but younger and potential visitors are more upbeat
Casino Target Groups and Barriers to Visiting
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- Key points
- Identifying targets
- Fun-Seekers (22% or 10.6 million adults aged 18+)
- Money-Motivated (6% or 2.9 million adults aged 18+)
- Dabblers (5% or 2.4 million adults aged 18+)
- Not Interested (41% or 19.8 million adults aged 18+)
- Opposed (26% or 12.6 million adults aged 18+)
- What are the barriers to visiting casinos?
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- Figure 26: Repertoire groups, August 2008
- Food and education
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- Figure 27: Number of factors that would attract visitors to casinos, by the factors themselves, August 2008
- Regular visitors are satisfied
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- Figure 28: Number of factors that would attract visitors to casinos, by casino visiting, August 2008
- Convenience important across the groups
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- Figure 29: Number of factors that would attract visitors to casinos, by attitudes towards casinos, August 2008
Appendix – Who Goes to Casinos?
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- Figure 30: Casino attendance, by demographic sub-group, August 2008
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Appendix – Attitudes Towards Casinos
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- Most popular attitudes towards casinos
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- Figure 31: Most popular attitudes towards casinos, by demographic sub-group, August 2008
- Next most popular attitudes towards casinos
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- Figure 32: Next most popular attitudes towards casinos, by demographic sub-group, August 2008
- Attitudes towards casinos by attendance
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- Figure 33: Attitudes towards casinos, by attendance, August 2008
- Casino attendance, by general attitudes towards gambling
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- Figure 34: Casino attendance, by general attitudes towards gambling, August 2008
Appendix – Casino Target Groups and Barriers to Visiting
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- Figure 35: Casino target groups, by demographic sub-group, August 2008
- Target groups and what they bet on
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- Figure 36: Casino target groups, by gambling activity in the last 12 months, August 2008
- Target groups by attitudes towards gambling
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- Figure 37: Casino target groups, by general attitudes towards gambling, August 2008
- Target groups by attitudes towards gambling addiction
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- Figure 5: Casino target groups, by types of gambling believed to be addictive/dangerous, August 2008
- Figure 38: Casino target groups, by casino visiting, August 2008
- Repertoire of factors that would attract visitors to casinos
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- Figure 39: Repertoire of factors that would attract visitors to casinos, by demographic sub-group, August 2008
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