Mintel’s latest report into the UK food retailing market comes at a time when Tesco and ASDA are making all the running in the sector. Not only do they have a food offer which is both very price competitive and innovative, but both have very strong non-food offers. Indeed Mintel’s consumer research demonstrates the growing appeal of the non-food offers to customers.

Meanwhile, though Mintel believes Sainsbury’s position is recoverable, a new management team still has much to do to maintain trading momentum. Morrisons is facing a similarly daunting challenge. Trading in the retained Safeway outlets has been very weak as some customers have not liked the changes to the products on offer. In the longer term, more customers should be attracted by the cheaper Morrisons products, but that will take time.

Using the latest consumer research, market size data and trend analysis, this report provides vital new insight into the current state of the market and its prospects. Investigating the market’s drivers and sales forecasts, it also provides expert analysis of the performance trends and strategic strengths and weaknesses of the key retailers.

Mintel’s findings offer you a unique way of understanding consumer trends and the attitudes of the market’s key target audiences, enabling you to tailor your marketing to real demand, both tactically and strategically. Use Mintel’s research to avoid market pitfalls, discover sector opportunities, identify growth potential and maximise your sales.

Published as part of the Food Retailing in Europe title, this report also includes a pan-European overview of the market and its consumer, providing a useful foundation for market benchmarking. For further details of other market reports within Food Retailing in Europe and to find out about multi-purchase discounts, please contact Mintel’s Information Consultants.