Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Data sources
- Sales data
- Consumer survey data
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- A healthy industry
- Anti-aging facial skincare sales are the key to future category growth
- Functional is key…
- ...but fun can also be important
- Baby Boomers driving the market
- Retail channel preferences
- Facial skincare consumers
Insights and Opportunities
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- Anti-aging can also be fun
- Anti-aging branching out into different types of personal care
- Mature women and their desire for youthfulness
Inspire Insights
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- Trend: Trading up, trading down, trading over
- Masstige trades up to attract users trading down
- Introducing Olay’s Pro-X line
Market Size and Forecast
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- Key points
- Baby Boomers seeking the fountain of youth
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- Figure 1: U.S. sales of anti-aging skincare, at current prices, 2003-13
- Figure 2: U.S. sales of anti-aging skincare, at inflation-adjusted prices, 2003-13
- Wal-Mart sales
Competitive Context
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- Botox and other anti-aging treatments through doctors
- Disposable personal income a factor in growth
- Spa treatments
- Prevalence of anti-aging ingredients and claims
Segment Performance
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- Key points
- Obsession with youthfulness drives the market
- Economy having an impact
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- Figure 3: U.S. sales of anti-aging skincare, segmented by type, 2006 and 2008
Segment Performance—Anti-aging Facial
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- Key point
- Demographics in play
- Sales of facial anti-aging products
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- Figure 4: U.S. sales of facial anti-aging products, at current prices, 2003-13
Segment Performance—Anti-aging Body
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- Key point
- Demand is relatively low for anti-aging body products
- Sales of body anti-aging products
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- Figure 5: U.S. sales of body anti-aging products, at current prices, 2003-13
Market Drivers
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- Female Baby Boomers fuel growth
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- Figure 6: Female population, by age, 2003-13
- Men increase their interest in anti-aging products
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- Figure 7: Male population, by age, 2003-13
- Figure 8: Concern over specific signs of aging among males, by age, December 2008
Leading Companies
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- Drug store and masstige brands
- Oil of Olay
- Neutrogena
- L’Oréal
- Prestige and Dr. brands
- Perricone
- Prescriptives
- L’Occitane
- Dermalogica
Innovation and Innovators
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- Other new products
Retail Channels
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- Key point
- Channel sales
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- Figure 9: U.S. percent distribution of sales of cosmetics, face creams, perfumes/colognes, etc., by retail channel, 2003-08
Advertising and Promotion
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- Figure 10: Television Ad for Avon Anew Rejuvenate, 2008
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- Figure 11: Television ad for Bioré Daily Cleanser, 2008
- Figure 12: Television ad for Jergens Daily Moisturizer, 2008
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- Figure 13: Television ad for Olay Regenerist Wrinkle Treatment, 2008
- Figure 14: Television ad for Olay Regenerist Lifting Program, 2008
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- Figure 15: Television ad for Neutrogena Healthy Skin Rejuvenator, 2008
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Anti-aging Skincare Usage
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- Usage of different types of products
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- Figure 16: Facial skincare products used, by gender, December 2008
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- Figure 17: Facial skincare products used, by age, December 2008
- Figure 18: Facial skincare products used, by income, December 2008
- Properties of different types of products
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- Figure 19: Properties of facial skincare products used, by gender, December 2008
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- Figure 20: Properties of facial skincare products used, by age, December 2008
- Product attributes
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- Figure 21: Ingredients found in skincare products typically used, by gender, December 2008
- Figure 22: Ingredients found in skincare products typically used, by age, December 2008
- Purpose of facial cleansing or medicated products
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- Figure 23: Purpose of skincare products typically used, by gender, December 2008
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- Figure 24: Purpose of skincare products typically used, by age, December 2008
Attitudes Towards Aging
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- Aging concerns
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- Figure 25: Concerns about aging, December 2008
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- Figure 26: Concerns about aging, by gender, December 2008
- Areas of body most concerned about
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- Figure 27: Top areas of concern, by gender, December 2008
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- Figure 28: Top areas of concern, by age, December 2008
- Steps taken to address aging concerns
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- Figure 29: Steps taken to prevent the signs of aging, by gender, December 2008
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- Figure 30: Steps taken to reverse the signs of aging, by gender, December 2008
- Figure 31: Steps taken to prevent the signs of aging, by age, December 2008
Attitudes Towards Anti-aging Products
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- Cost concerns
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- Figure 32: Concerns about costs, by gender, December 2008
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- Figure 33: Concerns about costs, by age, December 2008
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- Figure 34: Why less expensive options have not been pursued, by gender, December 2008
- Experiences with anti-aging products
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- Figure 35: Experiences with products, by gender, December 2008
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- Figure 36: Experiences with products, by age, December 2008
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- Figure 37: Experiences with products, by gender, December 2008
Race and Hispanic Origin
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- Usage of different types of products
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- Figure 38: Facial skincare products used, by race/Hispanic origin, December 2008
- Aging concerns
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- Figure 39: Concerns about aging, by race/Hispanic origin, December 2008
- Steps taken to address aging concerns
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- Figure 40: Steps taken to prevent the signs of aging, by race/Hispanic origin, December 2008
- Experiences with anti-aging products
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- Figure 41: Experiences with products, by race/Hispanic origin, December 2008
- Product attributes
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- Figure 42: Ingredients found in skincare products typically used, by race/Hispanic origin, December 2008
Cluster Analysis
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- Dabbers
- Who they are
- Opportunity
- Dollopers
- Who they are
- Opportunity
- Dunkers
- Who they are
- Opportunity
- Cluster characteristics
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- Figure 43: Anti-aging clusters, December 2008
- Figure 44: Top concerns with regards to aging, by anti-aging clusters, December 2008
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- Figure 45: Top concerns with regards to aging, by parts of the body, by anti-aging clusters, December 2008
- Figure 46: Product attributes included in skincare purchases in the past year, by anti-aging clusters, December 2008
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- Figure 47: Practices used to prevent the signs of aging, by anti-aging clusters, December 2008
- Figure 48: Practices used to reverse the signs of aging, by anti-aging clusters, December 2008
- Cluster demographics
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- Figure 49: Anti-aging clusters, by gender, December 2008
- Figure 50: Anti-aging clusters, by age, December 2008
- Figure 51: Anti-aging clusters, by income, December 2008
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- Figure 52: Anti-aging clusters, by race, December 2008
- Figure 53: Anti-aging clusters, by Hispanic origin, December 2008
- Cluster methodology
Custom Consumer Groups
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- Aging concerns
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- Figure 54: Top concerns with regards to aging, by marital status and presence of children, December 2008
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- Figure 55: Top concerns with regards to aging, by body part, by marital status and presence of children, December 2008
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- Figure 56: Anti-aging properties in facial skincare products, by marital status and presence of children, December 2008
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- Figure 57: Budgetary concerns with regard to anti-aging produts, by marital status and presence of children, December 2008
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- Figure 58: Experiences with anti-aging products, by marital status and presence of children, December 2008
IRI/Builders Panel Data
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- Consumer insights on key purchase measures—facial anti-aging
- Brand map
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- Figure 59: Brand map, selected brands of facial anti-aging, by household penetration, 2008*
- Brand leader characteristics
- Key purchase measures
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- Figure 60: Key purchase measures for the top brands of facial anti-aging, by household penetration, 2008*
Appendix: Other Useful Consumer Tables
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- Figure 61: Concerns about aging, by age, December 2008
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- Figure 62: Why less expensive option not pursued, by age, December 2008
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- Figure 63: Experiences with products, by age, December 2008
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Appendix: IRI/Builders Panel Data Definitions
Appendix: Trade Associations
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