Table of Contents
Issues in the Market
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- Main issues
- Definition
- Abbreviations
Future Opportunities
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- Mobile opening new route to consumers
- Mintel Inspire
- Opportunity
- Self-help, self-service
- Mintel Inspire
- Opportunity
- A one-stop betting and gaming shop?
- Mintel Inspire
- Opportunity
- One of the team
- Mintel Inspire
- Opportunity
Market in Brief
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- Market breaks the £4 billion barrier
- Betting shops in the recession: Surviving, not prospering
- Gambling Act proves a generator of growth...
- ...but freedom to advertise quickly loses its appeal
- Web rivals pose biggest threat to shop trade
- Horserace betting under ever increasing pressure...
- ...but must retain a place in the new betting shop mix
- New audiences difficult to convince...
- ...but better shops and simpler processes could help
Internal Market Environment
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- Key points
- Licensing: Mixed reception for regime change
- Licence applications: Majors enjoying freedom of movement
- Gaming machines: FOBT bonanza starts to slow
- Extended hours: Benefits are location-linked
- Licence fees: Sliding scale set to promote consolidation?
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- Figure 1: Betting shop licence fees, June 2009
- Burden of taxation: Too many calls for cash?
- Or has the market had it easy for too long?
- Technological advances not just online
- Corruption threatening to climb the agenda
- Gambling addiction an all-industry problem
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- Figure 2: Calls made to GamCare, by gambling activity disclosed, 2005-07
Broader Market Environment
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- Key points
- Popularity of sport: Not all fans are natural bettors
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- Figure 3: Any interest in named sports/pastimes, 2004-08
- Multichannel TV creating opportunities and new threats
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- Figure 4: UK multichannel TV penetration, by platform, 2005-09*
- A different recession...
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- Figure 5: Trends in selected areas of discretionary expenditure, at current and constant prices, 1989-94
- ...leaves shop betting more vulnerable...
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- Figure 6: Impact of the recession on leisure activities, April 2009
- ...but well placed to bounce back with the economy
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- Figure 7: Trends in personal disposable income and consumer expenditure, 2004-14
- Upwardly mobile must hang on to their habits
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- Figure 8: Forecast adult population trends, by socio-economic group, 2004-14
- An ageing population: Bad news for racing?
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- Figure 9: Trends in the age structure of the UK population, by gender, 2004-14
Competitive Context
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- Key points
- Gambling market competition intensifies...
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- Figure 10: Gambling activities in past year, all and past-year gamblers, by gender, 2007
- ...with online sector the major threat...
- ...and exchanges bringing biggest changes
- Gambling now an accepted part of the leisure mainstream
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- Figure 11: Consumer expenditure on selected leisure goods and activities, 2003-08
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- Terminals check in for take-off
- Coral corrals TV output
- CRM advances on the cards
- Prediction game foresees more regular shop visiting
- Sports fans in the zone
Market Size and Forecast
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- Key points
- Spending breaks £4 billion barrier
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- Figure 12: UK betting shop market size, by value* and volume, 2005-14
- Will efforts to stand still sap stamina for the future?
Segment Performance
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- Key points
- FOBTs become a major market force...
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- Figure 13: UK betting shop expenditure, by segment, 2005-09
- ...but the boom years are coming to an end
- Can racing’s poor form be reversed?
Market Share
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- Key points
- Market share to be more important than estate size
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- Figure 14: UK betting shop market, by number of outlets, 2009
- Smaller players could be most expansionist
Companies and Products
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- Key points
- William Hill
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- Figure 15: William Hill key financials, 2007-08
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- Figure 16: William Hill betting shops gross win, by segment, 2007-08
- Ladbrokes
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- Figure 17: Ladbrokes key financials, 2007-08
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- Figure 18: Ladbrokes betting shops gross win, by segment, 2007-08
- Coral
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- Figure 19: Gala Coral key financials, 2007-08
- Betfred
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- Figure 20: Lightcatch Limited betting operations, key financials, 2007-08
- Totesport
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- Figure 21: Tote turnover, by segment, 2007-08
- Paddy Power
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- Figure 22: Paddy Power UK betting shops, key financials, 2007-08
- Scotbet
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- Figure 23: Scotbet key financials, 2007-08
Brand Communication and Promotion
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- Key points
- Television’s novelty wears off fast
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- Figure 24: Leading off-course bookmakers’ adspend, by medium, 2005-08
Who Visits Betting Shops?
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- Key points
- Very few have the visiting habit
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- Figure 25: Betting shop usage, May 2009
- Older bettors retiring from racing...
- ...as shop visiting remains tied to workday routine
What Do Visitors Bet On?
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- Key points
- Shops still seen as the home of horse racing
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- Figure 26: Activities done at betting shops, May 2009
- A broader focus can create room for growth
- Gaming and betting: Crossover traffic on a one-way street
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- Figure 27: Activities done at the betting shops, by activities done at the betting shops, May 2009
Perceptions of Betting Shops
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- Key points
- A new look for betting shops? Not in consumers’ eyes
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- Figure 28: Words and phrases describing betting shops, May 2009
- Bettors and non-bettors want to keep things simple
- Football fans seek big match atmosphere
Assessing Positive and Negative Perceptions
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- Key points
- Change required to capture a new crowd
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- Figure 29: Repertoire of negative statements on betting shops, May 2009
- Figure 30: Repertoire of positive statements on betting shops, May 2009
- Football players not so confident on neutral ground
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- Figure 31: Repertoire of negative statements on betting shops, by activities done at the betting shops, May 2009
- Figure 32: Repertoire of positive statements on betting shops, by activities done at the betting shops, May 2009
Appendix – Broader Market Environment
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- Figure 33: Forecast adult population trends, by lifestage, 2004-14
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Appendix – Who Visits Betting Shops?
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- Figure 34: Visit to betting shops, by demographic sub-group, May 2009
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Appendix – What Do Visitors Bet On?
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- Figure 35: Activities done at the betting shops, by demographic sub-group, May 2009
- Figure 36: Activities done at betting shops, by visit to betting shops, May 2009
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Appendix – Perceptions of Betting Shops
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- Figure 37: Most popular statements towards betting shops, by demographic sub-group, May 2009
- Figure 38: Next most popular statements towards betting shops, by demographic sub-group, May 2009
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- Figure 39: Least popular statements towards betting shops, by demographic sub-group, May 2009
- Figure 40: Statements towards betting shops, by visits to betting shops, May 2009
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- Figure 41: Statements towards betting shops, by activities done at the betting shops, May 2009
- Figure 42: Most popular statements towards betting shops, by statements towards betting shops, May 2009
- Figure 43: Next most popular statements towards betting shops, by statements towards betting shops, May 2009
- Figure 44: Least popular statements towards betting shops, by statements towards betting shops, May 2009
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Appendix – Assessing Positive and Negative Perceptions
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- Figure 45: Repertoire of negative statements on betting shops, by demographic sub-group, May 2009
- Figure 46: Repertoire of positive statements on betting shops, by demographic sub-group, May 2009
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- Figure 47: Repertoire of negative statements on betting shops, by visits to betting shops, May 2009
- Figure 48: Repertoire of positive statements on betting shops, by visits to betting shops, May 2009
- Figure 49: Repertoire of negative statements towards betting shops, by most popular statements towards betting shops, May 2009
- Figure 50: Repertoire of negative statements towards betting shops, by next most popular statements towards betting shops, May 2009
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- Figure 51: Repertoire of negative statements towards betting shops, by least popular statements towards betting shops, May 2009
- Figure 52: Repertoire of positive statements on betting shops, by most popular statements towards betting shops, May 2009
- Figure 53: Repertoire of positive statements on betting shops, by next most popular statements towards betting shops, May 2009
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- Figure 54: Repertoire of positive statements on betting shops, by least popular statements towards betting shops, May 2009
- Figure 55: Statements towards betting shops, by repertoire of negative statements on betting shops, May 2009
- Figure 56: Statements towards betting shops, by repertoire of positive statements on betting shops, May 2009
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