Bicycles - UK - June 2010
Bicycles - UK - June 2010
In 2009, the value of the bicycle market grew by more than 4%, despite a 10% fall in the number of bicycles sold. With nearly all bicycles sold in the UK being imported, the weakness of the pound led to a sharp rise in prices.
A shortage of stock last year led to some companies bringing forward 2010 models to fill the void. Retailers had underestimated demand, particularly in low ...
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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Future Opportunities
Market in Brief

Market

Market

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Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Size and Forecast
Segment Performance
Channels to Market

Consumer

Consumer

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How Many People Own Bicycles?
How Often Do People Ride Bicycles?
What Do People Think About Cycling?
What Are The Key Motivations For Cycling?
Targeting Opportunities

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Companies and Products
Brand Communication and Promotion

Data

Data

Oxygen Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Internal Market Environment
Appendix – Broader Market Environment
Appendix – Market Value, Forecast and Segmentation
Appendix – Competitive Context
Appendix – Advertising Expenditure
Appendix – How Many People Own Bicycles
Appendix – How Often Do People Ride Bicycles
Appendix – What Do People Think About Cycling
Appendix – What Are the Key Motivations for Cycling?
Appendix – Targeting Opportunities