Men are notorious for being reluctant shoppers, preferring to browse stores where they can indulge their hobbies or interests, rather than look for clothes. But is this stereotype true of everyone, or are there clothing enthusiasts and who are they?
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Market in Brief
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Issues in the Market
Strengths and Weaknesses
Market Size and Forecast
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Men’s Attitudes Towards Personal Appearance
Men’s Attitudes Towards Appearance
Men’s Attitudes towards Shopping for Clothes
What Men Buy
Main Types of Menswear Shopper
Men’s Attitudes Towards Clothes Shopping in Recession
Men's Attitudes Towards Clothes Shopping
How Men Feel About the Shopping Trip
Motivation For Buying Men's Clothes
Further Influences On Why Men Buy Clothes
Where Men Shop For Clothes
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Appendix – Market Size and Forecast
Appendix – Men’s Attitudes towards Clothes Shopping in Recession
Appendix – Men’s Attitudes towards Clothes Shopping
Appendix – How Men Feel About the Shopping Trip
Appendix – Further Influences on Why Men Buy Clothes
Appendix – Where Men Shop for Clothes