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The toys and games market experienced a tough couple of years in 2008 and 2009, with value sales depressed by fierce retail price inflation among leading players in the market. With the UK economy heading into recession in late 2008, there was already widespread discounting taking place and the collapse of high street giant Woolworths only made matters worse in the lead up to Christmas, the toy sector’s most ...
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Future Opportunities
Market in Brief
MarketMarket
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Strengths and Weaknesses in the Market
Competitive Context
Market Size and Forecast
Channels of Distribution
ConsumerConsumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Where They Buy Toys and Games
Consumer Buying Behaviour
Factors That Would Encourage More Shopping
Attitudes Towards Buying Toys and Games
Brand/CompanyBrand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Retail Competitor Analysis
Retailer Profiles
Retail Advertising and Promotion
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Broader Market Environment
Appendix – Where They Buy Toys and Games
Appendix – Consumer Buying Behaviour
Appendix – Factors That Would Encourage More Shopping
Appendix – Attitudes Towards Buying Toys and Games
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