Green Living - US - February 2010
Green Living - US - February 2010

Before the beginning of the recession, the “green” marketplace was one of the fastest growing sectors of the US economy. Though economic factors have slowed growth in this sector, consumers remain committed to green shopping. In this report, Mintel examines the size, scope, and growth of the “green” consumer marketplace, the driving forces that will shape its future—with an eye toward expected changes sector by sector—as well as ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Trends
Competitive Context
Segment Performance
Segment Performance—Food and Beverage
Segment Performance—Personal Care
Segment Performance—Building, Building Materials and Home Improvement Supplies
Segment Performance—Electronics
Segment Performance—Cars and Trucks
Segment Performance—Restaurants, Hotels and Hospitality
Market Drivers
Green Market Stalled but Stable

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Green Attitudes and Behaviors by Demographic
Race and Hispanic Origin
Reasons for Buying or Not Buying Green
Willingness to Pay for Green Products
The Impact of the Recession on Green Shopping
How Do We Know It’s Really Green?
Cluster Analysis
Custom Consumer Groups

Data

Data

Oxygen Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix—Other Useful Consumer Tables
Appendix: Trade Associations